“You’ll never get anywhere if you don’t know where you’re going.” That holds true for your website as well. What do you want each page on your website to accomplish? The first step to understanding how your website is performing is to determine what you want your website to do.
No two businesses are the same, so what works for one may not necessarily work for the other. In order to determine what works for your business, we come up with controlled experiments where we can test different marketing efforts. Most importantly, we can see which channels are making money and re-invest into those channels..
Not everybody who comes to your website is going to fill in a form–many people still enjoy a good ‘ol fashioned phone call. We set up specific call-tracking numbers for each of your different marketing channels so we can gather as much information as we can and help you determine which channel is making you money.