It’s not just you. Marketing is huge — there’s pressure to look good on social media, to keep people engaged by email, and to flex your expertise on your blog.
As that happens, people lose sight of why they’re marketing in the first place: to make more money.
It steps back, looks at what you do, and says, “how can marketing help this business earn more?”
Your brand still matters, but all of the marketing glitz takes a backseat to: