Your Universal Analytics will become useless in:

• Track app and web in the same property using data streams which was not available in Universal. This means cross device and cross platform tracking is unified in GA4 which was not the case in Universal.
• Event based model: Universal had hits and now everything is events with parameters for additional information. It has different data models so Google suggests approaching it with a new logic in mind. Every action taken by the user is considered to be an event which can provide an incredibly detailed picture of your website.
• Export data to BigQuery for free for additional analysis
• Automatically tracked events capture event data without needing to inject code in GTM. This means you are starting your GA4 account with advanced tracking as a default. By default, GA4 is more powerful than Universal.
• Google would shut down your account if you collected Personal Identifiable Information (PII) which could be tracked in Universal. GA4 is built privacy first to protect users and in the case that you have accidentally tracked PII GA4 allows you to delete user data which you cannot do in Universal

Google recommends switching as soon as possible to get used to the new platform. You still have access to your Universal Analytics account until July 1, 2023 so you can parallel track. You can use your Universal Analytics for your reporting while perfecting your GA4 account so you never lose data!

No you cannot. But don’t panic! This is a really good thing. You get a brand new canvas which is a golden opportunity. You get to revisit what you were tracking and evaluate if those things are still important to your business. Pro tip: You can determine the direction of your business and build your GA4 account according to your KPIs.

GA4 is considered privacy-centric and can work with or without cookies. This is a big deal! With the assistance of machine learning and statistical modeling, GA4 can fill data gaps to rely less on cookies.

Yes, you absolutely can. We even have a DIY Migration Checklist for you to use. However, Google will tell you that it's as easy as the click of a button. It can be that simple but its usually not the case. There are default settings that need to be configured and if you have specific KPIs you may need to create custom events to track these. If you require assistance or just simply don’t have time, let our GA4 experts take it off your to-do list. Check our package options above.

I only have a small budget, can you still do the migration for me?
Absolutely. We have smaller packages geared towards small and medium sized businesses who understand the necessity of GA4 but don’t need the same level of customization as an enterprise. Our Basic Migration starts at $1500 + GST and if you need conversion tracking included we have a package starting at $3000 + GST. This sets a great foundation for baseline tracking and sets you up perfectly for customizations down the road if needed.