Carlos’ First Week Blog Post

A Little Bit About Myself

Finding the right career can sometimes be frustrating. Not all of us have a clear idea of who we will become after our studies. Figuring out on what we will be working on for the rest of your life can be intimidating. How are we supposed to identify the field of our career? Are we supposed to try everything out and work in every industry?

My name is Carlos. I recently graduated from Trinity Western University with a BBA in Marketing and Design, and like most of you, I have asked all the questions above. When I started my studies at TWU I was certain I was going to become an accountant. One year later I learned about stocks and moved into finance. After completing a Summer Internship in Finance, I realized I wasn’t meant for the industry, so decided to go back to school and specialize in marketing. My first marketing class was eye-opening. I questioned myself – what I had been doing with my life? Numbers were amazing, but creating stuff was awesome. Once I discovered I was a creative person I decided to enroll myself in various design courses and learn digital design, photography, and videography. I had never felt so at home, I was extremely excited that I finally found something I felt comfortable with, but most importantly something that I love to do. From that moment on, work was never really work.

My Perspective On Internships

After graduating from TWU I went to my home country, El Salvador. During my stay, I had the opportunity to complete a three-month internship at a local dental clinic (Orthoestetic Center). The internship focused on Social Media, and I was responsible for attracting possible prospects to the clinic. Throughout my internship at Orthoestetic, I learned how to use Facebook and Instagram paid ads to generate leads, something I had never done before. Internships are all about trying out new stuff, failing, succeeding, learning from our mistakes and most importantly, learning new things.

Personally, I believe that internships are what prepare us to be great, they provide guidance and help us identify our career. After my internship at Orthoestetic, I knew social media marketing and content creation was my thing, so decided to return to Canada and look for a full-time job.

Looking For A Job & My First Week As An Intern At ElementIQ

Are you a reliable self-starter looking to kickstart your digital marketing career?

Finding your first job is certainly harder than I expected. For a moment I questioned myself if I was doing something wrong, or even if my skills were not good enough. It was frustrating to see how most “entry-level jobs” were asking for two or more years of experience. Yes… two or more years for an entry-level job. Something impossible for someone that graduated four months ago. After realizing that almost every entry-level job asked for two or more years of experience, I decided to once again, gain more experience with a second internship. This time, I had the opportunity to join an amazing team at ElementIQ. Many of you will ask, why a second internship? To be completely honest, I asked the exact question myself. However, the internship at ElementIQ wasn’t simply an internship, it was the best internship I have heard of, certainly one of a kind. Asking myself if I wanted to once again be an intern was never a question.

Day One At ElementIQ: Onboarding

My internship at ElementIQ began on April 1st of 2019 at 10:00 AM. I had never been so excited about an internship or a new job. My first day was full of meeting team members, learning about daily meetings, learning about weekly meetings, being overwhelmed, and my favorite part of the day – eating tacos for lunch. I spent most of my day with Andrea (Project Manager at ElementIQ), who introduced me to what my four months of internship were going to look like. With Andrea, I learned about time management and daily planning. Essential skills that will be useful not only throughout my internship, but my whole career. By the end of my first day, I felt excited and driven to grow while being part of an amazing team.

Day Two At ElementIQ: First Huddle Meeting

Day two of my internship was full of learning about the culture at ElementIQ. My day started off with a daily meeting at 9:08 AM. Daily meetings at ElementIQ are called Huddles and happen through a video conference. Those who are present at the agency gather around a laptop and start a live meeting with those who are working remotely.  Daily Huddles happen every day and start exactly at 9:08 AM. They exist to bring the team together and provide everyone with clear daily goals. Huddles follow a specific structure:

Wins – work-related and personal accomplishments of our previous day. Each team member shares a big win on a task they were working on the day before.

Blockers – reminders that call for immediate action on other team members that are preventing you from moving forward on a project or completing a task. Blockers are not used to call anyone out, but instead, serve as reminders to work on a task and speed up project completion.

Big Rocks – big tasks or projects you will be working on during that specific day. 

Chatter – open discussion of things happening at ElementIQ.

Share – a team member shares something with the team, usually a quote or something relevant to the agency or clients.

The rest of my day was full of meetings with different team members and learning more about their role at the agency and the roles they play with clients. Before the end of the day, I had a photoshoot with camera experts Stivian and Greg. We had lots of fun shooting and playing with lighting and cameras. Overall, an amazing day.

Day Three At ElementIQ: First Remote Day

Before joining ElementIQ, I had been working on some freelance projects where I would spend most of my time working from home. Despite the fact that I had already worked from home, my first remote day was still something new and felt somewhat different.

Remote days also start off with a Daily Huddle at 9:08 AM. To be honest, I was quite nervous for my first remote Daily Huddle. Unlike Daily Huddles at the office where all team members gather around one laptop, this time it would be more like a video conference with nine different members.

After my first remote daily Huddle, I worked on small tasks that different team members had assigned me the day before. My first remote day went really great, I had lots of fun working from home.

Day Four At ElementIQ: My First Small Project

As usual, day four started with our Daily Huddle. Team members shared their wins, blockers, big rocks and chatter. My fourth day at the agency was full of meetings with different members of the team. I met with Vikram to learn a little bit more about different accounts at the agency. I met with Joseph and learned how to properly use Teamwork, and finally, met with Stivian to work on my first small project. My first project consisted of opening social media accounts for a client and filling out the about us sections.

Getting involved with social channels for our clients was extremely exciting for me. In my interview, I mentioned I enjoyed working on social media platforms and creating content. Having the opportunity to get hands on was my highlight of the day.

Every Thursday we have a weekly meeting at the agency. Weekly meetings start at 4:00 PM and run until 5:00 PM. They are split into two main sections.

4:00 PM – 4:30 PM

Weekly Win – similar to wins for our Daily Huddles, we all share a big win for our week.

Numbers – We all share number-related accomplishments, such as increasing engagement by 70% on Instagram for a client.

4:30 PM – 5:00 PM

Deep Dive – a team member is in charge of conducting a thirty-minute presentation and activity of their liking. Ideally, both the presentation and activity should be related to improving the work we do at the agency.

Day four was really busy for me. However, right after the meeting I stayed and spent time bonding with the team and having fun playing ping pong.

Day Five At ElementIQ: Last Day Of First Week

Day five was a slower day. After our usual remote daily Huddle, I worked on adding my own tasks on Teamwork for the upcoming weeks. I also planned my meetings for the coming week and got used to using Google Calendar. After adding all my tasks and updating my calendar, I started brainstorming ideas for my first blog post. Later, I spent time getting to know more about our clients. I went over all our clients’ profiles, websites and social accounts.

My first week at ElementIQ as an intern was a unique experience. I learned lots of new things and made new friends. I am extremely excited to learn and grow with an amazing team.

Three Tips For Your Next Internship

As I mentioned before, there are countless reasons why internships are important. However, as interns, we have to be prepared to make the best out of such opportunities. After looking back over my first week as an intern, I came up with three tips that will guide and help you make the best out of your first or next internship.

Don’t Be Too Scared And Nervous

Losing sleep the day before your internship or feeling sick on your commute to your first day is unstoppable. Getting rid of such feelings is quite impossible. Sometimes, starting a new position can be intimidating and scary, making us act nervously and not think straight. The couple of hours before starting your first day will certainly be full of feelings, however, once you meet your new coworkers and settle down, you will feel more at home. Despite our nature to worry about the unknown, try not to be too nervous and too scared. Try to remain calm and confident. Remaining calm will actually help you to get to know your coworkers in a better way, and will help you to retain important information. Don’t forget to enjoy your first day, have fun and be the best you.

Make The Most Out Of Everything

Internships provide us with the opportunity to learn and grow. We can learn as much as we allow ourselves to learn. Internships will be full of challenges that push us to do things. Take on those challenges, even if you feel you aren’t fully prepared. Internships are made for us to learn from what went well or wrong. By trying, you will grow and develop new skills. Take every challenge and opportunity that comes your way, always be open minded and shine!

Be Confident In What You Have To Offer

Don’t be afraid of showing off your skills. New knowledge and skills are what agencies and companies need. Showing off your skills and contributing will make your experience better, but most importantly it will show your potential and the things you can accomplish. Feeling intimidated by the advanced skills that experienced coworkers offer is understandable. However, by not trying/failing and learning, you are limiting your learning experience. Never doubt yourself and be confident in your skills.

Conclusion

Internships are a unique learning experience. As an intern, make the most out of such learning experience. I have no words to describe my first week at ElementIQ. I was inspired to learn and grow, the culture at ElementIQ encourages me to always be my best. I am excited to be part of an amazing team and really look forward to what the future holds.

“Develop a passion for learning. If you do, you will never cease to grow.” (Anthony J. D’angelo)

Is A Career In Tech Right For You?

The tech industry has been booming for the last few decades. The industry composes of a quarter of the S&P500 (CNBC), an index based on the market capitalizations of the 500 largest companies in the US stock market.

joseph crafting cocktails at prohibition at rosewood hotel georgia
My life was about crafting cocktails before crafting digital experiences.

Is A Career In Tech Right For You?

You might be asking, who am I and why should you consume anything that I say? Despite being in my twenties, I’ve explored many different careers in the past from sports, hospitality, finance before making the transition into the tech industry. I haven’t looked back since and here’s why:

work anywhere

The Criteria

After venturing different career paths, I found that a fulfilling career needs to meet the following criteria:

  • Opportunity. The career needs an opportunity for me to grow intellectually. I needed to take on more responsibilities, create value in the marketplace in order to be compensated more and eventually start my own business.
  • Freedom. Over the years, I’ve identified that my core needs are to be both emotionally and financially free. My goal is to have the freedom to do what I want without any constraints. A career in tech can provide that. I can grow within the company, start my own business, and work location-independently as all I need is an internet connection.
  • Fun. What’s What’s the point of doing anything if it’s not fun? Even though it’s a grind, you must enjoy the process. There is no exception and that applies to all aspects of life!
guy working on his computer at night
Burning the midnight oil

The Truth

It’s easy to get caught up with images on social media of people working at a beach in Thailand while sipping on coconuts. It seems too good to be true and what goes behind the scenes are often neglected. Here is some truth about working in the tech industry:

  • The Grind. Working in the tech industry is a grind. Whether you’re at an agency, a startup or an established corporate company, a heavy workload will be expected of you. But what about the table tennis, foosball and the workout rooms onsite? They are available to set your mind off work for a while so that you can get right back to it!
  • Continuously Learning. You’ll never fully master your job. Why? It’s because technology is so rapidly changing. From the tools of the trade to the user preferences, things are ever-changing and should you stop learning, you will eventually become obsolete from the workforce. Therefore, you become a lifelong learner and improve continuously.
  • You Must Deliver. Freedom comes at a cost and it is the ability to deliver and provide results. It doesn’t matter if you’ve worked overtime or all weekend to solve a problem. There’s only one way to track performance and it is your ability to produce results.

Here’s How To Get Started

I hope that the last section didn’t discourage you too much because the benefits by far outweigh the costs. Wondering where to start? Here are some tips:

Are you a reliable self-starter looking to kickstart your digital marketing career?

  • Find Your Place In Tech. Whether you’re seeking a role as a Marketer, Designer, Developer, Content Writer or a Project Manager, there’s a place for you in tech. For example, I became a User Experience Designer because I was interested in human behaviour and how we interact with things. Take a crash course and find professionals that are already doing what you want to do on Linkedin and invite them out for a coffee chat! People are generally friendly and willing to help out. All you have to do is ask.
  • Education. Teaching yourself to enter the industry sounds very appealing as it doesn’t cost much. The truth is that being motivated to teach yourself to the point that an employer is willing to give you a try is very unlikely. I tried this myself by taking courses on Lynda.com and other resources like Free Code Camp and YouTube tutorials, but I was never confident enough to break into the industry.
  • What I resolved was to take a 3-month intensive bootcamp at RED Academy to become a designer. Was it expensive? Yes, but it was worth it because it shortened my learning curve to break into the industry faster than if I were to teach myself. Because it’s such a booming industry, training courses are offered everywhere from universities, private schools to online courses. Be fully intentional if you decide to enroll in these courses because it’s all about how you leverage these programs to enter the industry, not their ability to train you and get you the job. Take full responsibility for your own destiny and go for it!
  • Document And Publish. This ties into the last point about education: as you learn, you’ll be creating. Document and publish work even if it’s not complete! Get your work out there for the world to see. When you’re trying to break into the industry, most companies hire based on how ambitious you are and if it’s worth their time investing in you to learn and grow. At the very minimum, they will take the foundation of your technical skills into consideration when making the decision to hire you.

What Are You Waiting For?

Dale Carnegie once said “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” It’s so easy to get caught in your head and wonder the what if’s. Instead, try it and fail. Learn from it, try again, fail again, and you’ll eventually succeed.

I’ll end with a story of my journey into the industry to demonstrate the above paragraph. Two years ago, I quit my full-time job as a Financial Advisor to enroll in a 3-month tech bootcamp. The course was thousands of dollars and I was unemployed for the first six months coming out of the program. I was offered an internship position at ElementIQ and I was hesitant to accept the offer as I believed that I could do better. A year and a half later, I’m still with the company and learned tonnes in the process. In hindsight, I’m glad that I took action to create an opportunity and prove myself instead of passively waiting for it to happen to me.

I’m no guru and I didn’t have any design background (let alone the foundation in art) when I came into the industry. If someone like me can successfully break into the tech industry, you can too!

Want To Jumpstart Your Career In Tech?

Apply to ElementIQ’s Internship Program Today!

The Significance Of Work Efficiency

As humans, we have a limited number of hours each day to get our work done. No way around that. While we have no power over time, we do have control over how efficient we are. At ElementIQ, we work with a variety of clients in different industries, so making sure we put our best foot forward every hour is something we have to get right every time.

I sat down with our in-house Web Developer Kevin Hashimoto to discuss how he likes to tackle the challenge of maximizing your effort in a given time-frame. Take a look below.

Stivian: Hey Kevin, thanks for joining me today. You’ve had a pretty extensive post-secondary background so far, mind sharing what you’ve studied?

Kevin: I went to film school, business school and then I went into programming. I’m currently dabbling in design, so it’s been quite the range of experience.

Stivian: What do you like about development? Is it scratching that creative itch or getting to think strategically?

Kevin: A bit of both, actually. With development, it’s not so visual, but I love creating things from scratch. I’m a very do-it-yourself kind of person. If I need something and it doesn’t exist, I’ll just make it.

Stivian: Have you always had an interest in work efficiency?

Kevin: I think so. I’ve always wanted to work as efficiently as possible. It bothers me when things aren’t going as smoothly as they can be.

Stivian: Have you seen things at ElementIQ that could be more efficient?

Kevin: With ElementIQ, it’s more that everything’s always in the process of change. We’re continuously improving processes as we find them. There’s a lot to improve on, and there’s a lot that we do well.  

Stivian: What’s something you’ve seen implemented at ElementIQ that’s made a big difference in how we work?

Kevin: Me joining is one. *laughs*

I think how we structure our project management with Teamwork. Since we don’t have a dedicated project manager, getting organized with that tool has been keeping projects in order. If we misuse it, our communication gets disorganized and projects get chaotic.

On the design side, Invision has been really good. There’s a lot of tools inside of it that help with development workflows.

Stivian: How do you get ready for the day? Does your routine start in the morning or at night before work?

Kevin: I’m a night person, to be honest. I just work so much better at night. Somewhere from 10 PM to 2 AM is my sweet spot. My morning routine is pretty relaxed. I wake up and hang out for a bit until I get in the mood. I’ll eat some granola bars, drink a protein shake, check out Instagram and get to work. I’m not a morning person but I’ll get up and do what I need to do to prepare.

Stivian: There you go. I know you freelance on the side, do you find working at an agency 9 to 5 and working on the side to be difficult?

Kevin: Oh yeah, totally. Even if I were to be just freelancing full-time, it’d be really difficult because it’s so volatile and unpredictable. Juggling a full-time job at an agency and then freelancing right after that is pretty tough but I’ve got goals I want to get to, so they keep me going.

Stivian: Nice, what are some of these goals?

Kevin: I’m launching my own branding agency, and my other goal is working fully remote, preferably on a beach somewhere.

Stivian: That’s the dream. What’s the Pomodoro technique? I’ve heard you mention it before.

Kevin: It’s a technique where you work for 25 minutes at a time and take a 5-minute break, and so on. The urgency of the timer keeps you focused because you know you don’t have a lot of time. I find I’m more focused throughout the day with the 5-minute break in there. It’s a good power-hour.

Stivian: I guess you could call it a power-25. How do you like to spend your 5-minute breaks?

Kevin: I like to get up, get a glass of water and walk around a little bit. I don’t want to be in front of my computer waiting for the 5 minutes to expire, as I need to refresh my brain for the next session.

Stivian: Have you been using this technique for a while?     

Kevin: A little while, yeah. I’ve been experimenting with different times blocks, just because development has a different workflow. I tend to work for longer than 25 minutes at a time.

Stivian: What are some of the challenges with being a web developer compared to previous jobs you’ve had?

Kevin: Thinking ahead is a big one. You need to structure how you develop things ahead of time. You need to make things scalable and maintainable so you’re always considering the future when building.

Stivian: That makes sense. What does the ideal workflow set-up look like to you?

Kevin: In terms of development, I like to have the design finalized before I touch development, just in case things change because I have to go back and re-do my work. Getting everything finalized before actually building anything is ideal, and it’s what we’re in the process of standardizing here. On the design side, you want the scope of the project before you get to work. Having clear steps detailed before getting to work makes for smooth projects.

Stivian: At ElementIQ, we work two days of the week from home. How do you find remote work? Do you find yourself more productive or focused with the extra time to rest?   

Kevin: Honestly, it’s a mix. Some days I feel more productive, some less. Some, I’m more focused, others not so much. I find the flexibility to work at my own pace and catch up after 5 PM a bonus. It’s also a little more relaxing working from home. Some days I go to a café, grab a warm drink and some pastries and work from there.  

Stivian: That sounds pleasant. What do you think are your best habits that have resulted in professional success?

Kevin: Being straight to the point, and not too humble about things. When you sugarcoat some things, your points might not get across at times. I used to be pretty humble and sugarcoat everything, just because I wanted everyone to like me. The way this comes back to efficiency is if you want things to change, you can’t sugarcoat them.

Stivian: I agree. I think it’s important to acknowledge the difference between dishonest harmony and being truthful for the sake of productivity. Were you a disorganized person before? Did you have to work hard to develop good habits?

Kevin: I think I was pretty disorganized. In terms of school, I never liked it so I was disorganized from the beginning, but my accumulation of experience and experimenting with different methods has brought me to where I am today.

Stivian: Do you have any advice for people who might be disorganized and are trying to build good habits?

Kevin: Every person is different. I’d suggest exploring different methods of working and finding that zone that you’re comfortable in.

Kevin has recommended this video series from InvisionApp that goes over workflows for design teams, a must watch for anyone involved in design projects!

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CMPNY Coquitlam And The Importance Of Coworking Spaces

ElementIQ has a fairly unorthodox approach to where we work. We currently spend two days of the week remotely, and the other 3 are spent at CMPNY, a coworking space in Coquitlam.

Wondering what a coworking space is?

Coworking spaces are shared workspaces with desks in the open, private offices, and meeting rooms making up the majority of the floor. The flexibility, price point, and amenities offered are stealing entrepreneurs, freelancers, and small businesses from traditional workspaces.

We had the chance to sit down for an interview with boss lady Alicja Mazur, Director of Communications and Community at CMPNY to discuss how these innovative hubs are creating opportunities and fostering communities for teams of all sizes.

Stivian: Hey Alicja, thanks for doing this. Tell us a little bit about your professional background.

Alicja: I started out in retail, as we all do, where I perfected my salesmanship skills. Then I became an Executive Assistant for a software development company, whereupon I started working for the Port Moody Arts Centre as a Communications Manager. Then I landed this gig, where I was a Space Manager for about two years.

Stivian: Word on the street is you recently got a promotion?

Alicja: Yup, I’m now the Director of Communications and Community.

Stivian: What’s that gonna entail?

Alicja: It’s an experiment! I’m hoping to grow the community in Burnaby and Coquitlam. I’m going to come up with a strategic plan for us in regards to communicating the benefits of coworking.

Stivian: That’s exciting. Big role. Tell me a little bit about CMPNY, what you guys do, and what your values are.

Are you a reliable self-starter looking to kickstart your digital marketing career?

Alicja: CMPNY is a coworking space that primarily focuses on shared office space, shared desks, shared meeting rooms, etcetera. Our clients are small business owners, entrepreneurs, contractors, freelancers and the like. They can share among the resources of CMPNY and the community to grow their business and look more professional to their clients, and be in that continual phase of growing and acquiring knowledge.

Stivian: Makes sense. Is there anything behind the name? You guys were Spacekraft before, right?

Alicja: We were Spacekraft before. That was a stylistic choice because we wanted to represent innovation. That being said, we felt that we’ve grown quite a bit from our original choice, so we rebranded as CMPNY. The reason it’s CMPNY with no vowels is because it’s such a striking visual. If people recognize the brand, that’s the first step to success.

Stivian: It’s a strong name, I like the look. What sort of impact have you seen CMPNY have in the local community?

Alicja: The impact we’re having in the Tri-Cities right now is that we’re getting people used to the idea of coworking spaces. What we’ve noticed is that most people in the suburbs either commute all the way downtown or work from home. There’s very few local jobs that allow people to commute in 5, 10 minutes, and the people that work from their homes are comfortable doing so. Something that CMPNY’s doing right now is making sure that talent comes here because that brings the zest of business relationships, and that grows the businesses inside the coworking space.

Stivian: Nice. Why do you think businesses are coming here? What’s drawing them in over traditional working spaces?

Alicja: Well, there’s scientific-based research that says that working remotely isn’t healthy for people. People who work remotely are more likely to experience depression, they’re more likely to be divorced, and people who commute long hours downtown typically experience decreased life satisfaction overall. So for those able to work remotely, over the internet, and not having to be at a workplace, all of a sudden you have this opportunity to be at a workplace. You might not want to work at your house, per se, because there’s so many distractions there.

Stivian: That makes sense. I think the whole loneliness thing, being alone Monday through Friday, 9 to 5, that’s got to have an effect on those working from home. I guess some people can pull it off but…

Alicja: Well that’s why you see an increase of people working out of coffee shops. They want to be around people because we’re inherently social creatures.

Stivian: So you get a lot of freelancers and solopreneurs, do you guys do anything to build a community for them?

Alicja: Yes! So, one of the main missions of the Space Managers, and one of CMPNY’s main missions is to make sure we host events that people want to go to and make connections. Not necessarily rigid business connections, but more-so friendly, neighbourly, communal connections. I come from a Political Science and Communications background, so the value that people get out of micro-communities and micro-villages is stupendously strong and influential. That’s where you form friendships. That’s why the eradication of neighbourhoods causes so much panic.  

Stivian: Are people enthusiastic about the events? Do you see them come out pretty often?

Alicja: Yep, we have really great turnouts and we usually have a bunch of different people that come out to them. We have a mix of social events, and their primary reason for existing is for people to get to know one another. We have education programming where we bring in an expert on a certain topic so you can learn more and bring a new tool to your arsenal. Next week we’re doing a lip-sync battle. It’s just one of those things where if you can lip-sync in front of a bunch of strangers (who might be friends now), you now have the confidence to do that pitch in front of an investor that can take your business to the next level.

social lunch
One of CMPNY’s beloved social lunches.

Stivian: If you could organize one event – your DREAM event, what would it be?

Alicja: If I had unlimited funds, I would take all the CMPNY folk on a 7-day retreat cruise where we would talk about professional development, and bring in a business coach, a life coach, a psychologist and a business planner, and have each person go through that, and go through it together as a community. That would be a cathartic experience.

Stivian: That’s better than what I had. For some reason, my brain jumped to bringing in like 12 llamas to the office. So the Digital Nomad movement has become very popular within coworking spaces, do you get a lot of these people coming through?

Alicja: Absolutely. Again, it’s one of those things where you want to connect. Correct me if I’m wrong, but Digital Nomads usually specialize in specific areas, and while they might be able to Google a resource or call a colleague in Alberta, it’s way easier to just talk to somebody face to face. That face to face interaction is key to improving and learning better. If somebody shows you how to do something, as opposed to reading a blog about it, that’s much more likely to stick.

Stivian: Has the industry changed a lot since you started at CMPNY?

Alicja: The industry has changed quite a bit. A little history of coworking – the connotation of coworking started with the dotcom movement in Germany. A bunch of hackers rented a basement and were like “…This is pretty sick. It costs us all virtually nothing and it’s fun working together.”. It then migrated to Silicon Valley, where it was more of the bean-bag chairs recreational area and developing personal relationships. You can see that at Google’s headquarters where they have a bunch of benches, a cafeteria, ping pong, and things like that. And then it came here because there was a need for it. With the whole Digital Nomad movement and the fact that office spaces were becoming increasingly more expensive, why not work out of coworking spaces?

Stivian: That’s a big impact. Last question. What role do coworking spaces play today and how do you see them evolving in the future?

Alicja: Coworking spaces right now fill a niche for community building and a lack of affordable building space. I see coworking spaces expanding like franchises, similar to Starbucks and McDonalds. People want to work close to home, as they’re increasingly starting to value work-life balance. For parents who have careers that are demanding, it’s important to spend as much of your time with your kids as possible. You want that balance.

I think coworking spaces are going to be a-dime-a-dozen, and what that’s going to mean is they’re going to really differentiate themselves. For example, there’s L’Atelier downtown that’s primarily catered to creatives. For us, 10 to 15 years down the road, I can see us having a coworking space primarily for Digital Marketing people, a coworking space specifically for engineers, a coworking space for X, Y and Z. It’s just going to silo.

Stivian: That’s really cool. Any last words you want to add?

Alicja: CMPNY is cool. We love ElementIQ. #love.   

Three Things I’ve Learned About Myself As A Digital Marketing Intern

camera and laptop on a desk

I’m just over a month into my internship at ElementIQ, and I’ve gone through some pretty big changes as a person in that time.

First off, this has been my first “real adult 9 to 5 job”, so that’s come with its own set of realizations. After having spent the last two years in film school, and the years before that working construction, landscaping, retail, and every other entry-level, no experience needed job out there, for the first time I feel like I’m on a promising career path. That’s pretty exciting (to me, at least). 

While I was expecting professional growth, I’ve also run into some changes that go deeper than my skillset.

#1 – I Had To Become Organized Or Fall Behind Fast.

very organized library
This is what my brain had to become.

Admittedly, I’m not the most organized person. Never have been. I’m more of a ‘leave it until the last minute and get everything done in an anxiety-fueled manic sprint’ kind of person.

My college years involved more 4 AM nights than is even remotely healthy for an individual. While this method worked and got me through the program with half-decent grades, it wasn’t something I wanted to continue, mainly for the sake of my own health. (Do you know how dangerous lack of sleep is? I didn’t until I looked into it. Now I’m terrified of not getting enough sleep. Start here.)

If there’s one way working at an agency differs compared to working for a brand, it’s the amount of work you’ll be doing for a variety of clients. While I learned to juggle a variety of projects at BCIT (and our course load was no joke), it’s a whole lot different when the work you’re putting out is affecting someone’s bottom line.

Disorganization just doesn’t cut it in an agency environment. To stay on top of your workload, you need tools. One of the biggest eye-openers was when I got introduced to the various project management and task tracking platforms we use. I was nervous seeing what it would take. I’ve never been this organized, and I knew I had to adapt quickly or fall behind and jeopardize myself.

So I did. I killed the old, disorganized me, and boy, it feels good.

I’ve been doing my best to be disciplined and log all my time, stay ahead of late tasks, and get help when I need it. This has also directly affected my personal life, as I’m becoming a more organized person. I used to be known in my friend circle as the guy who’s always late for everything, but now I come to work 20 minutes early most days and I love it.

#2 – Imposter Syndrome Is Real (But I Might Not Actually Be One).

“Imposter syndrome can be defined as a collection of feelings of inadequacy that persist despite evident success.”

Our current team is six people, plus two remote specialists. Each person brings such a different skill set, that in unity, we’re able to cover a lot of bases. Given my film school background and very minor education in digital marketing, I knew there were some things I could bring to the table, but I still wasn’t sure how I was going to fit in the puzzle and be a valuable team member.

What if I’m not good enough to do the job?

I was pretty nervous to see how things would play out, but those feelings were laid to rest when I sat down with Vikram on my first day and was shown my roadmap.

The first 8 weeks consist of a different mentor teaching you a new area of digital marketing each week. After each 101, you’re quickly assigned to work on a client project, utilizing what you just learned. Jumping into work that is meaningful (and affects a clients’ bottom line) has been incredibly fun. This approach is a fantastic way to figure out what you like and what you’re good at early on.

The second half of the internship is more intensive, as you decide on your primary and secondary responsibilities and take on a pet project of your own. While I haven’t gotten there yet, I’m excited to lead a creative project and really hone in on the type of marketer I want to become.

I honestly think ElementIQ has a really unique internship program. You’re doing meaningful work (I still haven’t gotten anyone coffee), and are spending a lot of time learning. It’s essentially school with real clients. I’m excited to watch myself grow and see how I can contribute down the road.

#3 – My Opinion And Creative Direction Is Encouraged.

white guy drawing on white board
This is not me. We just look similar.

I love strategy.

I love sitting down, auditing a brand, and coming up with creative ways to tell their story.

I’ve had the chance to sit down for a few strategy meetings with colleagues so far, and each time has been remarkably mentally satisfying.

Best of all, when I have an idea about how something could be improved, not only do I feel like my opinion is welcome, but if it’s a legitimate solution to a problem, it gets implemented.

I’m a big believer that discussing tricky subjects is better than dishonest harmony (though I also give better advice than I follow). It’s fantastic when egos can be put aside and critique is encouraged for the sake of better work.

I feel I can really grow as a marketer at ElementIQ, due to the fact that I’m actually trusted to experiment, try things the way I think they could work, and own the results. There’s always help if I ask for it, but I have the freedom to take ownership of tasks as I see fit.

Is there a better, more efficient way to approach something we do often? I can go ahead and create a manual for that. Is there an outdated page that could use a touch-up? I’m free to tackle that myself.

There are many ways to step up to the plate and take projects to the next level. At its core, it seems that many of ElementIQ’s foundations are built on pillars of self-initiative.

As I mentioned earlier, I come from a blue-collar background where you’re usually waiting for someone to tell you what to do all day. Giving employees the freedom to approach situations as they see fit is a fantastic policy that has only boosted my confidence in my own skills, both in and out of work.

Conclusion

If you’re looking for a mentally stimulating career that isn’t going anywhere, consider digital marketing. With all the noise that’s generated every day, the ability to create content that people care about is becoming increasingly valuable. Learning how to do that is my obsession, and I’m forever thankful ElementIQ is taking a chance by giving me a shot.

ElementIQ Internship: Malika’s First Week

Why Digital Marketing?

When I graduated from university in May 2017, I felt overwhelmed and confused, unsure about what I wanted to do next. I studied International Relations at a small liberal arts college near Los Angeles, and while I loved my major, I knew I wanted to try something different for a bit.

I decided to pursue digital marketing because I love writing. As an International Relations major, I spent most of my university career conducting research and writing long papers. When I graduated, I was uncertain about many things. However, one thing I knew is that I wanted to incorporate writing into whatever career path I chose.

After talking to many people in different industries, I decided that digital marketing was right for me. I could put my love of writing to good use and work to promote brands on social media platforms, two prospects that excite me greatly. I subsequently decided to enrol in the Digital Marketing Professional Program at RED Academy.

After completing my program at RED, I applied to countless jobs. I saw a post in a RED Alumni group from Joseph about the ElementIQ internship program and decided to try my luck and apply. After two interviews, I was lucky enough to be offered a position, which I immediately accepted!

Are you a reliable self-starter looking to kickstart your digital marketing career?

Day 0 – Monday June 4

Are you a reliable self-starter looking to kickstart your digital marketing career?

I arrived at CMPNY, a co-working space in Coquitlam, ready to begin my day. I live quite far from Coquitlam and am unfamiliar with the area, so I left my house at 7:30am, as I didn’t want to be late on my first day. Instead of being late however, I was extremely early, so I decided to walk around for a bit before heading inside.

The first thing we did at 9:08am was the Daily Huddle. Every day from 9:08-9:23am, we check in to discuss our wins (personal or professional), blockers (things preventing us from completing our work), big rocks (big tasks/schedule for the day), and chatter (other work-related topics).

As well, a different person is assigned to share a quote every morning. Lincoln shared the following quote, which I really liked:

“Don’t count the days, make the days count.” -Muhammad Ali

While I was initially confused about the Huddle’s structure, I appreciated the fact that everyone came together to start their day on the same page. I realized that the team is given a lot of autonomy in completing tasks, which makes the Huddle important for communicating with each other.

For the rest of the day, I learned more about ElementIQ and was given access to some of the online tools the company uses, such as Slack, Quip, and Teamwork. While I already had experience with Slack, I was excited to learn more about Quip and Teamwork, both of which help the team stay organized.

Teamwork is very efficient for completing tasks, as it facilitates  tracking of what needs to be done and what has already been completed. It also allows the team to log time and assign action items to specific people.

Day 1 – Tuesday June 5

On my official first day, after the Daily Huddle, Lincoln gave me an introduction to Digital Marketing. He explained a bit about the different digital marketing channels that Element IQ focuses on (SEO, Social Media, Paid Advertising, Content). I had already been exposed to these channels during my time at RED, but I enjoyed hearing his perspective and learning about ElementIQ’s work specifically.

After lunch, he gave me an overview of all of ElementIQ’s clients and let me do some of my own research. I learned that most of EIQ’s clients are in the dental and cosmetic industries, which I don’t have a lot of experience with. Nevertheless, I was excited to read about coolsculpting and dental services, and am looking forward to deepening my knowledge on these areas.

As well, I was given my first client task! I had the opportunity to help Greg and Sagar write captions for Instagram and Facebook posts, which I had a lot of fun with.

Day 2 – Wednesday June 6

My first remote day! I joined the Huddle on Zoom at 9:08am, from a cafe in Downtown Vancouver. After that, I had the whole day to continue researching clients and reading an Introduction to Digital Marketing that Lincoln had sent me.

While I was initially kind of nervous about the prospect of remote work, I found that I liked being able to complete my tasks wherever I wanted. It was nice to not commute. As well, I often get tired of routine, so I appreciated the change of scenery.

Day 3 – Thursday June 7

Back in the office! Lincoln showed me Sweet Process, a tool that EIQ uses to record all of the company’s processes and procedures. At first, I was a bit confused about the difference between a process and procedure. I learned that a process is the overarching task that you need to complete, and the procedures are the steps you must take to complete the process. I spent the rest of the day looking through EIQ’s processes and trying to familiarize myself with Sweet Process.

Final Thoughts

Overall, I had an awesome first week. I liked getting to know the team and learning about EIQ’s approach to digital marketing. While I am a bit more familiar with digital marketing concepts than some past interns, I know I still have a lot to learn. As well, Lincoln mentioned that I might be doing client work a bit earlier because of my background, which I am super excited about! I can’t wait to see how the rest of my internship plays out.

ElementIQ Internship – Kevin’s First Week

Kevin’s first week at EIQ

Lets back it up…

After finding out that Film and business school wasn’t for me, I found a tech school that offered various tech programs where I signed up for the full-time web and app development program at RED Academy which admittedly was one of the best choices I’ve ever made as I’ve always felt that the traditional school system was a little “broken”.

The program ended in December where I started doing freelance work and running my own team of designers/devs. Browsing, I stumbled across Joseph’s post on the schools facebook alumni group about an internship program at ElementIQ. I was a little hesitant at first when applying. I thought that I wouldn’t be able to grow as a developer in a marketing agency. But, I gave it a shot anyways. During the interviews, I came to realize that ElementIQ was big on personal growth which was very reassuring. Joseph emailed me a few days after offering me an internship position which I gladly accepted.

ElementIQ’s Internship Program

Are you a reliable self-starter looking to kickstart your digital marketing career?

Day 0

I made my way into Spacekraft, a coworking space out in burnaby, where I was greeted by Joseph and 2 other interns, Greg and Sagar, who were also starting the same day.

We started off by getting a walk through of the spacious building then getting right into the tools that ElementIQ uses such as Slack, Teamwork and Quip.

After getting to know more about the company, we were treated to lunch at a restaurant right around the corner. We bonded over lunch as we got to know more about each other. After lunch we discussed a little more about what goes on at ElementIQ and ended the day early.

Day 1

We started our day with the daily huddle where we talked about wins, blockers, big rocks and chatter. It’s nice to have these daily meeting as it keeps everyone on the same page.

Lincoln joined us that day where he took us into one of the meeting rooms and gave us a lesson on the basics of digital marketing and how ElementIQ uses these techniques.

After lunch we had a group session where we broke down the current ElementIQ website and pointed out what could be improved. It was nice to see how everyone’s thought process worked.

We broke up our tasks and started tinkering with the site.

Day 2

Our first remote day. It was a little weird getting straight into working remotely. I’ve done a lot of freelancing where I would work remote but this was a totally different feel, although Im essentially doing the exact same thing!

We did our morning huddle and broke down what we were going to do for the day. I picked up where I left off from yesterday, cleaning up what I can on the the site and trying to improve its page speed.

Lunch came around and I decided to head out to my local coffee shop where I usually work out of when freelancing. The familiar atmosphere and the delicious coffee definitely got me going for the rest of the day where I finished off most of the tasks that I was assigned.

It was a pretty relaxing day.

Day 3

Back in the office… a different office.

Since it was CMPNY Coquitlam’s 1 year anniversary, the team decided to head out over there to work for the day and enjoy the festivities that followed.

I had to admit, the Coquitlam location was very nice. It wasnt much bigger than the Burnaby location but it felt like it had a bit more to offer. They had meditation rooms for relaxing, hammocks for snoozing and larger meeting rooms!

We did our usual huddle, this time sam and Vikram joined us over Zoom, a video conference tool. It was nice to see almost everyone join us for the huddle that day, felt like the team was coming together.

Lincoln ran us through a few of ElementIQ’s clients and explained to us how each of them operate and what types of services they needed. He also told us a lot of funny stories that the team has encountered while working for clients.

The rest of the day, I finished up my tasks and got to relax a little before the event that was taking place after work in the main area.

They had food and drinks laid out and a giant jenga game which me and Sagar battled it out in a couple of intense games. I had to leave a little early since I had to go to a dinner afterwards. I wished I could have stayed a little longer to talk with everyone there and bond more with the team.

Day 4

TGIF … and another remote day!

I started my day off with doing the huddle with the team while in bed, where I came to learn that one of the clients had some email issues which I was tasked to help out with.
It was my turn that day to share something..
So I read out a quote from Gary Vaynerchuk, one of my favourite influential speakers:

“Skills are cheap. Passion is priceless.”

Right after the huddle, I hopped onto the clients website to take a deeper look into what can be done to resolve the issue. Me and Lincoln decided that setting up a different mail server on the site was the best course of action.

After helping Lincoln with the task, I went back to trying to improve the ElementIQ load speed, where I kept playing around with it until I was satisfied that it would be as fast as it could, while still keeping the tools needed to monitor and track stats.

I ended the day off a little early as I was done all of my tasks. I went on to formulating ideas on how to improve the current workflow that ElementIQ utilizes as I was big on efficiency and simplifying processes.

Overall

The week went by really fast and I feel that I learned so much in so little time. I really got to understand the values and goals of ElementIQ and how they really care for each other. It’s a close knit group that i’m happy to be a part of. I’m excited to continue with the internship program and learn more about marketing and how I can integrate it in the work that I do.

Learn more about ElementIQ’s Internship Program

ElementIQ Internship: Gregory’s First Week

Who am I?

Let’s go back to the summer of 2008 for a moment. I had just completed high school, full of big dreams and an even bigger lack of direction. As that summer ended, and I headed into my first year of post-secondary, I came to an immediate realization. My lack of direction left me with an impossible disconnect between my dreams and my current reality. I dreamt of a career built off of personal passions, but I no longer knew what my passion was, or meant to me.

After 2 years of general studies, reality sat on my dreams and sent them home crying

I spent the following years working retail at a hockey shop and teaching ice skating lessons. They were jobs I could create a routine for. I didn’t have to think about it. I didn’t have to think about my passion, my goals, or my dreams. It just kind of worked at the time.

Fast forward 5 years, to the winter of 2015. The routine became monotonous. The monotony reintroduced thoughts about the future. Passion and dreams are hard to ignore when thinking about the future. All I could think about was my lack of them.

I didn’t look for it, but it found me.

During the 5 years of complacent, monotonous routine, I dabbled in photoshop and cartoons. At the time I considered them to be messing around. Little did I realize, that messing around can be a very indirect way of finding your passions.

Photoshop sparked my interest in the Graphic Design world. I had no clue what it was, but I was determined to find out. That spark of curiosity ripped me from my mundane routine and took me on the rollercoaster of events I currently find myself on today.

I started with a Graphic Design program at BCIT. I followed that with freelance work before heading to RED Academy to learn about User Experience. A few Graphic Design contracts later, I found my way to ElementIQ.

How I found Element IQ.

After RED Academy, the school kept me (and other students), interconnected through social platforms such as Facebook. It was in this RED Academy Facebook group that I found the job posting. The poster (Joseph L), stated that their Digital Marketing Agency was looking for a Graphic Designer and a Developer. I was curious about the position and immediately reached out to Joseph. After meeting with a few of the staff, and then the CEO (Sam A), I was convinced that this was the right place for me.

Thankfully, they agreed.

They offered me an internship position, and I eagerly accepted.

Are you a reliable self-starter looking to kickstart your digital marketing career?

Day 1: Orientation – Mar 12, 2018

The day started at 10 am at CMPNY’s Spacekraft co-working space in Burnaby. We had the luxury of 3 interns with different skillsets starting on the same day (Kevin: Developer, Sagar: Account Management, Me: Graphic Design). Led by Joseph, the day consisted of Element IQ orientation. A quick tour of the workspace, lunch (courtesy of Sam), and a whole lot of onboarding of programs and apps.

The tone of the day revolved around the company culture. There was a strong emphasis on self-improvement, self-motivation, and transparency in communication. Work hard, learn lots, enjoy.

“What you put into life is what you get out of it.”
-Clint Eastwood

Overall Feeling

Excited, eager to learn and grow while working with new people in a new environment. Initially, there were some nerves with meeting new people, but those quickly went away. I found it easy to connect well with everyone I had met.

Day 2: Company Lesson – Mar 13, 2018

Every morning at 9 am, EIQ (Element IQ) host a huddle amongst their staff. The huddle focuses on discussion of any Wins (positive work/personal things), blockers (tasks that require an action outside of the owner of the task to move forwards), and big rocks (large tasks for the day). Huddles are meant to be short and to the point (15 minutes).

Communicate what everyone is doing for the day to avoid inefficient workflow.

After our first huddle, we spent the rest of the morning getting a brief history of Digital Marketing. Led by Lincoln C, we learned about EIQ’s origins, what they specialize on now, and where they plan on heading. It was a nice way to get everyone inline with the company’s goals and mentality.

The afternoon was spent auditing the EIQ website with Joseph. The exercise/task allowed for all 3 of us interns to get a sense of how working with one another would be.

Day 3: 1st Remote Work Day – Mar 14, 2018

At EIQ we get 2 remote work days (Wednesday & Friday). We are allowed to work from wherever we please, so long as we stay within digital communication with the rest of the team.

Day 3 marked the first day that I had Graphic Design related tasks. My task was to redo the iconography for the EIQ homepage (a task created from our group audit the previous day). I was also tasked with learning more about a brand that I would be working on a logo for (with Joseph) down the road.

The day was smooth sailing. Nothing notable. I worked on my couch, avoided waves of sleepy comfort, and had a great day working from home.

Day 4: Party in CMPNY Coquitlam – Mar 15, 2018

CMPNY, the organization that runs the co-working space EIQ works out of in Burnaby, also has a location in Coquitlam. Their Coquitlam location happened to be turning 1 year old on this day. As a result, we were headed to CMPNY Coquitlam for Day 4. I was not, and still am not very familiar with Coquitlam, but I heard the space was super cool and was very excited to see it.

My transit time to Coquitlam was 1 hour and 15 minutes. A far cry from the luxury of my usual 15 minute bike ride to the Burnaby location. However, the longer commute was worth it. The space was beautiful.

Coquitlam had Foosball, Ping Pong (Burnaby has one as well), large meeting rooms, a coffee/espresso machine that rivaled R2D2, and a pretty nice view. We spent most of the day discussing File Sharing procedures, and finishing tasks from the previous day.

Low key let down of the day – Coffee robots do not guarantee enjoyable coffee. Just the idea of an enjoyable experience with it.

Sam, came by for a one on one with each of the interns to check in with how our first week was going. I told him how my week had been a great experience so far, and that I was excited to begin/continue working on upcoming projects.

Lincoln then led a deep dive, where each of the team members discussed a certain topic. The topic was passion. Each of us shared what we were passionate about, where we wanted to head career-wise (and somewhat personal wise), as well as little snippets of our past leading up to this point.

When we finished, the party began. I ate a sandwich, drank some drink, and then we headed home.

Day 4 theme = Your team at EIQ genuinely cares about you.

Day 5: Remote Work Day (Return of the Couch) – Mar 16, 2018

Day 5 marked the first full day of individual Graphic Design work. The big task of the day was to create a concept homepage for The Hive: Bouldering Gym that would combine their current websites (they have 3, one per location). Using an early concept (Joseph started the prior day), I spent the day working on refining a concept.

By the end of the day, I had completed a polished concept of the homepage. The completion of the task caused me to come to this conclusion: Remote work days are prime for individual tasks.

I also came to another conclusion on Day 5. Remember to eat. I usually bring a lunch to work. I don’t usually bring a lunch to remote work at home. Making lunch mid-workflow is easy to forget. Remember to be hungry.

“Remember to Eat”
– Gregory Ma

Week 1 Final Impression

  • YOU matter to your company
  • Your team cares about YOU
  • Work smart, and have FUN

Week 1 flew by. The team at EIQ, evidently a tight-knit one. The laughs, the struggles, and the bonding all paint a wonderful picture for the future (in a short sample size).

My first Week at EIQ has peaked my interest for a future with this company. I’m excited to be a part of this group, to see where my growth and career take me, and to see where this company’s upward trajectory takes it.

Learn more about ElementIQ’s Internship Program

Sagar’s First Week at EIQ

online marketing internship

It’s crazy to think how my professional career began. I was meant to go to an airline head office but ended up at an ad agency where I met the general manager. I tried my luck and asked for an internship, which I landed, which then led to a full-time position as an Account Executive. In this position, I regularly met with clients to help design multiple forms of media to meet their advertising needs. Whether it be print broadcast or digital, I aided clients with the best possible, attention-grabbing advertising strategies that make them memorable while garnering new customers.

When I moved to Canada in November 2017, I hoped to find a place where I could play a similar role. I ended up networking with Vikram Shivahare during a pickup soccer game amongst friends and learnt about what he did at Element IQ (EIQ), a digital marketing agency in Burnaby, BC. As luck would have it, EIQ was looking for recruits.

Are you a reliable self-starter looking to kickstart your digital marketing career?

After two rounds of interviews, I was fortunate enough to be offered a 3-month internship with an account management role similar to my last job.

Day 1 – Monday, March 12

This was more like a “Day 0.” I am joined by two other interns; Kevin: Web Developer and Greg: Graphic Design. Together, we are introduced to the workplace and the communication apps used on a day-to-day basis. The last part was a bit over-whelming as there are a lot of apps/programs that we use. Each app is used for a specific form of communication. I’m sure with time I will get the hang of it. I also got to know the guys better over lunch (Courtesy: Sam).

Day 2 – Tuesday, March 13

Every morning we do a huddle at 9:08am for 15 minutes.

Huddle: A team meeting where we lay down the agenda for the day. It is done in the following order.

  • Wins: Achievements in your job/personal life.
  • Blockers: Items that are keeping you from completing your tasks that need to be shared with the team.
  • Big Rocks: A very brief overview of the items you are working on, and if you need any collaboration on anything.
  • Chatter: Items that are not task specific that need to be shared with the team.
  • Share: An inspirational or motivational quote or message.

My Big Rock: I’m provided with reading material, a study guide for online marketing, to better understand different facets of the business.

Day 3 – Wednesday, March 14

First remote day. This is the first time I’ve worked from home.

Day 4 – Thursday, March 15

It’s a party! (Well, kinda.)

EIQ works out of Spacekraft by CMPNY, a co-working space located in Burnaby. However, on this particular day, we were headed to CMPNY Coquitlam as it is celebrating it’s 1 year anniversary. This space is ridiculous and totally worth the long commute!

  • We get briefed on the list of clients by Joseph and Lincoln, along with Element IQ history and company culture.
  • I get to talk to Sam one-on-one and get a better understanding of what I’ll be doing in the coming weeks.
  • Finished a few chapters of the guide. (So much reading!)

Once we are done with work, the party begins. The games begin, drinks start flowing, the sandwiches start… sandwiching? It’s been a fun day of learning and socializing.

Day 5 – Friday, March 16

Second remote day. Kinda late for the huddle.

  • Blocker: Need to figure out how to get Zoom started at the right time.
  • Big Rock: Spent the day reading the guide and familiarizing myself with major EIQ clients.

Conclusion

My first week at EIQ has been interesting. Although it seemed like the work I would be doing is similar to my last job, there are differences. Clients do not hound you like they do with a traditional agency. There’s a clear understanding of workflow and deadlines are not random.

I’m still getting familiar with the clients and the process. In the meantime, I’m learning all the different aspects of a digital marketing agency, which is great as it will help me understand how each of them works and help me serve clients better in the future.

Learn more about ElementIQ’s Internship Program

The Intern’s Last Week – Rounak Sardesai

It is a beautiful thing when career and passion come together”
-Author Unknown

On the last day of my internship, I’d like to shed light on some of the things I’ve learned at ElementIQ. This may help some of you understand what you’d learn and work on as an intern at EIQ.

As an intern, I would often find myself working in collaboration with one of my colleagues to help them accomplish a bigger chunk of the campaign. Whether it was helping build a website for one of our biggest clients or auditing existing records of client data, it was all very exciting!

There were also a few times when I found myself taking the lead in certain aspects of the campaign. I was never so much a writer both in terms of skill and will. However, because I was born in the 90’s and grew up in the eon of social media, I could navigate through social platforms with ease. Karmen and Vikram noticed this and assigned to me small tasks to kick-off my involvement on the social media side of things. My interest in social media grew to a point where I am now individually managing two client Facebook profiles which seem to show constant growth in engagement.

Now that I’ve summarized a little bit of the work I was involved in, I’d like to talk about 7 awesome things that the ElementIQ internship has to offer!

All You Need Is ZERO Experience

As an international student who had just graduated, I was in need of a career starter. I came across a Facebook post talking about a digital marketing internship at ElementIQ. The post said that curiosity, enthusiasm and organizational skills were the only things the candidate was required to have (I did not believe this) so I went ahead and applied. With absolutely no experience in marketing or digital marketing, here I am, writing about my four month term!

The Workspace Is AWESOME!

On the day of my interview with the EIQ team, I walked into the Spacekraft co-working space by CMPNY where the EIQ team plays ball. I had one thought in my head “ I want to work here because this space is AWESOME!” This thought still lingers in my head every now and then even after four months because this office is genuinely great. The tall windows allow for ample sunlight and an airy atmosphere prevails in the office. Not to mention the free coffee and ping-pong room that is open to all.

Have You Ever Worked In Your PAJAMAS?

Honestly, I never thought I’d be able to work in my PJs. It may not be a very big positive for people who don’t mind winters, but for someone like me who was born and raised in a city that sees summer all year round, leaving the house for work on a winter morning is a task! I loved the fact that we worked remotely twice a week – not only did I save transit time but I also got to stay warm all day long.

Your Opinion And Ideas Matter!

I realized that my opinion and ideas mattered very early on in my internship. Every brainstorming session (or Pow-Wow as we call it) was a collaborative effort and the outcome was a mutually agreed upon strategy as per the agreement of the team. Every idea that I had in a meeting was heard by others, and I was always given feedback as to why the idea would or would not work.

The Team You Work With Is TALENTED!

At EIQ, each team member has a wide set of skills, if you’re as curious as I am you’ll learn a thing or two from each member. In the past four months, I’ve picked up skills like basic web development and writing from Joseph and Karmen respectively. Vikram has played a huge role in helping me analyze data and work on accurate reporting and strategizing. Sam, our CEO lives an ideal entrepreneurial life and I’ve learned a thing or two about serial entrepreneurship just by shadowing him.

My internship was a success with these guys to help

We Promise A CARING Environment

The best part about the company is that each of its employees cares about not just themselves and the agency but also about their co-workers. There is a good vibe flowing across the room with constant helping hands trying to help you succeed at the task at hand. Moreover, the team understands that each individual has a personal life that affects their professional life. At EIQ, we try our best to accommodate each other’s struggles – whether it is a doctor’s appointment or just a short vacation back home!

We Support Your Progress

When I started with EIQ, all I had in my backpack was a University degree, just like the other 60,000 odd Canadian graduates that year. Sam and the rest of the team helped me study for certifications and take tests offered by Google. I am now a certified professional in Digital Marketing, thanks to the internship program!

Knowledge Is Useless Until You Put It To Use

I meet a lot of people who tell me they’re interested in learning more about a field. I was exactly like them before I started at EIQ. I wanted to learn. However, not too long after I started with EIQ, I realized that merely learning wasn’t enough. If you cannot apply the knowledge you have, it is as good as not having any knowledge in the first place. At EIQ, you learn and apply the things you learn almost immediately, enabling you to understand concepts better and get a sense of responsibility for your actions.

Your CEO Cares About You

In the four months that I’ve spent at EIQ, Sam, our CEO has had multiple one on one conversations with me. Not only has he taken the time to discuss what the company expects out of me, but has also spent a fair amount of time discussing my goals and how the company can help me achieve them. This is what I call being true to the start-up culture.

Work Hard, Play Hard

The EIQ team truly believes in the motto ‘work hard, play hard’, just check us out on Instagram and you’ll know what I’m talking about.
These are some of the reasons why my tenure as an ‘Intern’ at ElementIQ has been great! If you think you’re the kind of person who’d thrive in a company that is AWESOME, apply to our internship program.