Paid advertising doesn't have to be overwhelming.
Paid advertising - commonly called PPC (Pay Per Click) advertising - can be an unforgiving beast if you jump in and don’t know what you’re doing.
Platforms like Google Adwords and Facebook Ads give your business exposure, but they’re also designed to generate revenue from you.
Still, paid advertising is an exciting option. You can quickly and effectively reach your target audience anywhere in the world, just by setting up an online ad.
But effective doesn’t mean easy. If you create ads without considering what your offer is, who you’re targeting, how relevant your message is, and where you’re sending visitors to, you’ll quickly blow through any budget that you’ve set.