With ad copy that strikes a chord and visuals that are practically eyeball magnets, your ads will demand attention wherever they appear, whether it’s on Xbox, Outlook, MSN, or the countless sites run by Microsoft.
Microsoft places ads on its Bing search engine, on its platforms like Xbox and Outlook, and on countless sites that are part of its Yahoo, MSN, and AOL networks. It’s a smaller audience than Google, but it’s one that historically is more affluent and tends to spend more, too.
This can be a bit confusing. Bing Ads - the platform for all Microsoft advertising - changed its name to Microsoft Advertising in mid-2019. However, ads still appear on Microsoft’s Bing search engine; those are Bing ads rather than Bing Ads.