If you're the owner of a company operating in or around Vancouver, you'll know how much of a struggle it can be to attract the right customers to your business, especially with so much competition in every sector. The British Columbia economy is still on fairly fragile ground and Vancouver business owners know this all too well. In order to be found by prospective buyers looking for a business just like yours, you need a sales and marketing plan that is appropriate for the digital age, and you need the right tools to help your business grow. This is where HubSpot comes in.
Wouldn't it be so much easier if you didn't have to chase as many prospects? Instead, imagine that more of your potential customers actually found you, took themselves through your sales process, and then contacted you when they were ready to make a purchase. HubSpot can help you keep track of all your inbound marketing activities like SEO, blogging, social media marketing, and email marketing, ensuring you capture quality leads at the right time and place.
The Benefits Of Inbound Marketing
First, it's important to understand what makes Inbound marketing more effective than traditional marketing methods.
It's less expensive. Buying ad space online and offline is expensive. By using various online channels including websites and social media, businesses can publish their own optimized content, usually at no cost.
It's more credible. Consumers are more savvy than ever before. They know when they're being sold to; they can smell a sales pitch from a mile away. Ads and sales messages don't have the power that they once did. By using content marketing and other inbound marketing techniques, businesses can educate consumers before they are ready to buy, giving their brand more credibility from the outset.
It's less intrusive. Consumers have more power than ever before to control their social and digital environments. They fast-forward through TV commercials, block incoming phone calls, trash emails, and ignore pop-up ads. Inbound marketing promotes your brand without the "hard sell".
It reduces the need to cold call. By using the right Inbound marketing strategies, businesses will find that customers come to them when they are ready to make a buying decision.
A Smarter Digital Marketing Solution
Many businesses in Vancouver still rely on a number of tools to help them with digital marketing. They use analytics tools to monitor their website and social media activity, another tool to analyze their email marketing, a design tool for creating landing pages, and publishing tools for blogging and managing their content marketing. It's becoming way too complicated, and yet these businesses are so busy juggling all these activities with the day-to-day operations of their business, they lose sight of what they are actually trying to achieve. HubSpot simplifies the whole marketing process.
An Overview Of HubSpot
The great thing about HubSpot is that it helps you streamline the entire marketing process, from creating content and attracting customers, to capturing leads and closing a sale. It can help you with SEO, email, social media, blogging, analytics, and more. Ultimately, it will help you attract more people to your website at a lower cost per lead. As a result of the Inbound marketing techniques, the leads are interested in your products or services and are more likely to buy.
HubSpot has been helping businesses since 2006, and because of the continued growth of inbound marketing and the rise of social media and mobile technology, the popularity of the marketing tool is growing faster than ever before. If you are operating a business in and around Vancouver, make sure you don't lose out to other businesses in the area who are already using HubSpot's powerful marketing features. The benefits are clear:
- It gives businesses a greater return on their marketing investment
- It simplifies the whole marketing process
- Your target market can find you more easily
- Prospects are already more qualified and more likely to buy
The core marketing tasks covered by HubSpot can all be managed from one central hub, so you and your team can manage every aspect of your sales and marketing. These include:
- Email marketing
- Social media marketing
- Optimizing landing pages
- Creating effective calls-to action
- Analytics and reporting
How HubSpot Can Help Your Business
There are many marketing tools included in the HubSpot package. Here are just some of the main features you can use to boost your marketing power:
Most website visitors end up leaving a site without converting into a lead. HubSpot allows you to track these visitors so you can see which companies are visiting your website, how each visitor found your site, and which pages they viewed. If they performed a search, you can also discover what they were searching for. You can then export these results to other team members.
Use HubSpot to host your blog and get live help as you create each blog post. HubSpot helps you optimize your content with the most effective keywords by analyzing different keyword phrases for their competitiveness, meaning you focus on the right keywords before you publish.
As with any marketing automation tool, you can send targeted email messages based on the interests of your prospects and their position in the sales cycle. For example, you can set up an email to be sent when a website visitor performs a certain task. Because HubSpot's email platform is connected directly to its contact database, you can personalize each email to help increase open and click rates.
Set up workflows so you can nurture leads through the sales funnel. You can send automated emails at specific times to each lead, monitor the results and then pass on this data to the sales team.
HubSpot's lead management tool shows you how prospects interacted with your website. It uses lead scoring technology to identify the most qualified leads, and can even show you a timeline of every interaction between a contact and your company.
HubSpot's blogging software helps you create posts that are optimized for search engines and readers, so your content is more likely to rank higher for certain keywords and get more shares. Its blog analytics tool helps you see which posts are most effective so you can optimize future content. Social inbox. Monitor your brand's online presence from one central location. See all the information about your keywords, customers, leads, interactions, and content across all your social networks.
Landing Page Creation
Creating landing pages that are optimized for conversions is a key part of an effective marketing strategy. HubSpot makes it easy to build powerful landing pages that convert more customers.
With HubSpot, you can segment leads based on specific criteria and display different offers on your website based on the individual visitor.
The Bottom Line - Growing Your Business In Vancouver (With HubSpot)
Many businesses in Vancouver and the surrounding areas either don't use HubSpot or don't use it to its full potential. This is a great opportunity for you take advantage of one of the most powerful marketing platforms around and stay one step ahead of the competition. If you're finding it difficult to attract customers, capture quality leads, and close a sale, HubSpot could be just what you've been waiting for. Why not make it easier for your target customers to find you, and take your online marketing to the next level?
Next up: I'll detail the latest and greatest with HubSpot's brand new CRM! Stay tuned!