5 Tips For Choosing The Right Internet Marketing Agency

So you’re ready to invest in your business’ online presence but you’ve got at least one of two problems:

  • No time to do Internet Marketing yourself
  • Not sure how Internet Marketing really works (and works effectively)

That means you’ll need some professionals to manage this for you – an Internet Marketing agency. You’ll need the best agency to run your business’ digital marketing. I’d suggest a real thorough search of agencies because the last thing you want is to bounce around from agency to agency because of poor results and poor service.

Here are some tips to avoid that mess so you can pick the right Internet Marketing agency for your business:

1. See Who Ranks For ‘Internet Marketing’ In Your Area

While this shouldn’t be THE determinant for picking the right Internet Marketing agency to handle your business’ digital marketing, it’s a great demonstration of an agency’s abilities. Of course, the thinking behind agencies who don’t rank for ‘Internet Marketing’ in your area is that they’re too busy focusing on their clients to do their agency’s SEO. In my view, that’s bogus.

A great agency focuses on BOTH client work (that’s what we do!) AND attracting new business. Otherwise, how can any agency grow? They need to do work on the agency side.

So ranking for industry-related keywords is important improving your brand’s online presence no matter what your industry is. For Internet Marketing agencies, this is important. It’s a demonstration of an agency’s commitment to industry self-improvement.

2. Shop Around For The Best Bang For Your Marketing Buck – But Be Careful

It’s only normal for you, the business owner or manager to shop around for the best deal – on anything. The same goes for Internet Marketing.

However – A BIG disclaimer to this is that there are plenty of SEO companies that offer their services for very cheap. You can go out of province or even overseas for your Internet Marketing services. They might give you the lowest price you can find – but is it the best value for your business? You also have to examine the quality of their services. Many overseas SEO companies that claim to get your business to the first page of Google for cheap use what we call “black hat” tactics. These are tactics disapproved by Google that SEO’s use to try and get to the first page of Google. Google will recognize these tactics if they are implemented and penalize your website. The term for SEO’s using reputable tactics that Google encourages is “white hat SEO”.

So here are the underlying take-home ideas:

  • Do NOT hire companies that promise to get you to the first page of Google
  • Do NOT hire companies that promise their services for cheap

While it’s important for your business to minimize costs and get a return on whatever you’re investing in, make sure you ask the necessary questions so that your business doesn’t get the short end of the stick.

3. Look For Smaller, More Focused Agencies

While you should be careful about which Internet Marketing agency you choose, one common misconception is that a bigger agency is better. The thinking behind this is that a bigger agency is a bit more reputable and the reason they are as big as they are is because they have succeeded in what they do. While this may be partly true, I’ll challenge this notion that a bigger Internet Marketing agency is better.

While bigger agencies may come with higher sales figures, they might not allocate prime resources to manage your digital marketing. If you’re a smaller business than what the agency is used to dealing with, they’ll let some of their more inexperienced account managers and perhaps a few interns to manage your online presence. Is that what you want? Let’s not go there, for the sake of your business.

Smaller agencies will allocate larger teams, maybe even the entire team to manage accounts regardless of the size. They’ll also charge less than the big agencies. Big agencies have a high overhead and therefore, you’ll be paying for the big marketing ‘fat cats’ to sit in their high chairs. With smaller agencies, you’ll get a better return on your investment – and believe me, we’ve seen clients delighted with the cost-per-lead numbers they see!

4. Do A Background Check

Finding more about an agency that could be part of your team is a no-brainer. Just like any other product or service you buy on the Internet, you can use the same tactics. Type them into a search engine and see what people are saying about them. Look around their entire website. Check out their bios and social media profiles. See if they’re keeping up-to-date on the latest trends. Read their blogs and look into what they’re saying about Internet Marketing. Do they pass your own credibility test? Do you feel you can trust them? It’s usually good to like who you do business with. Find out as much as you can about your prospective Internet Marketing agency before deciding on one.

5. Search For Case Studies And Recommendations

I’m a firm believer that the greatest sales presentation that anyone can give is that of a customer testimonial. It’s just that human touch that takes your prospect from knowing what you do to trusting what you do. It’s one thing to hear a sales pitch from a salesperson but it’s another thing to hear that pitch from an unbiased, third-party viewpoint. That’s why it’s critical for any Internet Marketing agency search to include an in-depth look at what they have done for other clients. You deserve to see their results. It’ll help you see what they could possibly be doing for you.

Furthermore, if an agency is proud of what they’ve done for clients, they’d show it off, right? If their clients approved of using their name for their agency’s case studies, then clearly the client feels good approving of the job the agency did, right?


All of these tips are just some of the things you can do and look out for in your search for an agency. Remember, whoever you choose will be an extension of your marketing team and an extension of your business. You’ll get everything you need – Paid Search Managers, Search Engine Optimizers, Social Media Managers, Writers, Designers, and more – all for the price of retaining ONE of these professionals.

The agency you work with ought to reflect your values and principles and vice-versa. Follow these 5 steps and you will be on your way to picking that perfect match.

3 Things Other Internet Marketing Agencies In Vancouver Won’t Tell You

If you’re reading this, chances are you’re a business owner or manager considering your Internet marketing agency options. There are plenty of Internet marketing agencies in Vancouver and all have their own ways of setting up and pricing the packages they sell.

We’ve heard from a number of business owners – some already frustrated, and some who were unaware of the untruthful actions taken by their Internet marketing agency. This blog post will show you what’s happening to other businesses all over the Lower Mainland and how you can avoid getting burned the same way.

Vancouver Internet Marketing Agencies

Vancouver’s Internet Marketing Agency Problem #1: Inflated Click Prices


A growing epidemic in our industry is the issue with inflated click prices in Paid Search Advertising. I’ve heard from a number of business owners here in the Vancouver area about the services and suspect pricing policies of ReachLocal, a large Internet marketing agency. Let’s just say a lot of business owners aren’t overly happy. Some people have published their frustrations. Our own Sam Araki did his own review of ReachLocal over a month ago. Some business owners are shocked when they hear about this growing problem with ReachLocal. We literally see their jaws drop.

And the fact remains that these inflated click prices are a problem. ReachLocal is a renowned culprit for this. Here’s what inflated click prices mean for businesses: You don’t get what you pay for – you get LESS. How do they do this? ReachLocal always spends your ad budget. Always. And what they do is take a chunk – around 50-60% of it as their cut. Let me be clear: I’m not demonizing them for taking a cut of your ad spend. They’re a business and they operate to make a profit. However, 50-60% is extremely high. Something more normal would be around 10-20%.

In summary:

  • If you’re a business using ReachLocal’s services, this isn’t a call to stop everything you do with them. Just stay informed on the structure of your ad spend. You deserve to know. Transparency is important.
  • If you’re not a ReachLocal client, be clear with whoever your Internet marketing agency is on pricing and ad spend. If you have no agency, consider one but be aware of what agencies offer.

Vancouver’s Internet Marketing Agency Problem #2: Ridiculous Admin Costs

To build on the theme of transparency, businesses are always concerned with where else their marketing spend is going. Again, let me harp on the fact that every business is in business to make a profit. There’s no questioning that. However, to allow just a small portion of total spend to go to pay-per-click with the rest going to “administration costs” is absolutely asinine.

Such is the case with Yellow Pages’ 360 Solution. This is Yellow Pages’ digital marketing solution for businesses that want to be found in search results. We’ve heard from a few business owners on the Yellow Pages 360 Solution and decided to create a case study. In the case study, we found out that an inordinate amount of budget was going to Yellow Pages “administration costs”. I’ll let you check out the case study to find out the exact number and how our team dissected the numbers. Again, it’s fine for an Internet Marketing agency to eat cake but let the client have theirs too! In this case, the business, not the agency, should be doing the bulk of the eating. This is just another example of something that the average Internet Marketing agency won’t tell you.

Vancouver’s Internet Marketing Agency Problem #3: The “In-House” Fallacy

There’s this desire for agencies to refer to themselves as “In-House”. In case you’re unsure what the term actually means, it simply refers to a business that conducts all of its operations in its home facility. We see countless Internet Marketing agencies here in Vancouver call themselves “In-House agencies” and the reality is that this is simply not true.

Our agency conducts all operations – every channel within Inbound Marketing – in-house. So that begs the question…

If Not An “In-House” Internet Marketing Agency, Then What?

Most of the Internet Marketing agencies in Vancouver that call themselves “In-House” typically contract certain operations out. Here are the common ones:

  • Paid Search. Pay-Per-Click (PPC) Advertising requires a lot of time dedicated to managing each account because of all the intricacies therein – managing ads, ad groups, keywords and so on.
  • Search Engine Optimization (SEO). While a lot of on-page SEO can be done in-house, Internet Marketing agencies prefer to outsource off-page SEO. Why? Link building takes a lot of time and effort. Outsourcing your off-page SEO to the wrong company (this happens A LOT!) can have disastrous results. We know first-hand: upon taking over a client’s account, we encountered an ugly SEO mess that had been perpetrated by an overseas provider (which the client was sadly unaware of)..

You’re asking yourself “Why should I care?” Well on a given phone call or in your correspondence with your agency, you want to be able to cover all bases of your Internet Marketing strategy. You’ve likely been sold on the premise that everything is done in one house. And if you have, you may have been lied to. Do yourself and your business a favour and get all the information you deserve.

There’s no incentive for them to tell you about click prices, true costs and the structure of their agency. They can go about their business and you’ll never know. But transparency is important. It builds trust and strengthens the client-agency relationship. That’s what we all want and what’s the end result? Better results and happier days – and in rainy Vancouver, we can always use those.

What Is HubSpot? A Complete Overview And Why Your Business Needs It (Part 2)

Image credit: Hubspot

In the first half of our comprehensive HubSpot overview, we answered the question “What is HubSpot?” and started to answer the question “Why do I need HubSpot?” Here’s the second half of our exclusive overview of HubSpot.

HubSpot Sales Funnel

To recap, let’s go back to the original question again:

What Is HubSpot?

HubSpot is an all-in-one inbound marketing software platform that helps businesses attract website visitors, convert them into leads and turn those leads into paying customers. It uses inbound marketing (Search Engine OptimizationBloggingSocial MediaMarketing Automation and Marketing Analytics) to accomplish that.

So what more can we do with HubSpot?

Optimize For Search Engines

With HubSpot, search engine optimization (SEO) is ingrained in every tool. It’s woven into all of the content tools so you can rest assured you’ve got a guide for making sure your content ranks in search engines and ranks well.

  • Page Performance. Discover how each and every page on your website is performing and ranking. This unique HubSpot tool checks if your page has all the critical SEO and conversion rate optimization (CRO) factors like Title tags, Image Alt text, Header tags, Meta description and more. I find this to be a great checklist for basic SEO.
  • Keywords. HubSpot’s Keywords tool allows you to see how your business ranks in search engines for certain keywords. Here’s a great way to use the Keywords tool and other tools to your advantage in 3 easy steps:
  1. Find keywords with the Keywords tool that have a Rank of under 60 and an Average Monthly Search total of over 100
  2. Create and publish a blog post with one of those keywords
  3. Once published, use the Page Performance tool to optimize your post for best SEO practices

Integrate With Your Customer Relationship Management system (CRM)

  • Having your sales and marketing teams aligned and working closely together is extremely important. HubSpot dubs this alignment “Smarketing.” With Salesforce being one of the most popular CRM systems, HubSpot hypes up its ability to integrate with it. In reality, HubSpot can integrate with almost any CRM system. Your marketing team creates the content that will help the sales team close more business. Your sales team needs to provide feedback. With HubSpot and CRM alignment, you’ll be able to create meaningful relationships with customers which means more initial and recurring revenue for your business

Share Your Content Over Social Media

With the Social Inbox, you can take social media management to the next level – without hassle! No more logging into multiple accounts to manage each profile individually. Monitor, publish and report all in one tool. You’ll save time and enhance your social campaigns.

  • Social Media Monitoring. With HubSpot’s Social Media Monitoring screen, you’ll find out more about who is interacting with your business on social networks. Key intelligence items include:
  1. Full interaction history with contacts
  2. Contact information
  3. How influential those contacts are
  4. Ways to converse with them.
  • Social Media Publishing. Here’s your ultimate time-saver: Effortlessly attach and post content to one or multiple of your social media channels. HubSpot has suggested times for posting which is a great aspect of this tool. We use the Social Inbox as our social media management tool and it’s effective and easy.

Report Progress

Run a marketing campaign without complete reporting and you’ll run into a bunch of problems. You’ll find that knowing where your traffic and leads come from, how your competitors match up to you, and what you should be focusing on is the insight you need to increase your bottom line. The good news? HubSpot has the solution:

  • Sources Reports. Want to know exactly where your visitors and leads are coming from? HubSpot’s Sources tool shows which channels are doing well and which ones are not. It provides you with the insight and intelligence that will tell you where you should put more effort into.
  • Competitors. Do you know how your competitors are doing? Want to know what their online presence is like and how you can beat them? The Competitors tool breaks it all down pooling analytical data from a plethora of great resources. With the Marketing Grader, Alexa Traffic Rank, Indexed Pages, Linking Domains, mozRank and much more, you’ll find out how your online presence is and how it matches up to your competitors. Here’s what’s even better: You can track these statistics graphically over time within HubSpot.
  • Closed-Loop Reporting. Being able to work with your sales team seamlessly and find out where your best lead sources are can do wonders for your business. This is what great closed-loop reporting can do. With closed-loop reporting, you’ll be able to find where your customers are coming from. HubSpot centers it’s reporting data around this. Here are some distinct benefits of closed-loop reporting:
  1. Gain Valuable Intelligence On Your Target Audience
  2. Deliver Clear, Concise Results To Your Boss
  3. Focus On The Channels And Offers That Are Working
  4. Discover Your ROI

So Why HubSpot?

Let’s be clear. As wonderful as everything you’ve read sounds, managing HubSpot is no magic bullet. It does take time. That’s why it’s best to get an Internet Marketing Agency to manage your inbound marketing for you. And what we do know is the benefits of HubSpot are clear, some of which are listed below:

  • Consolidate Your Marketing Into One Easy-To-Use Platform
  • Create, Optimize and Promote Content To Turn Your Leads Into Paying Customers
  • Quantify Your ROI With Ease
  • Move Your Leads Down The Sales Funnel
  • Discover What Your Best Lead Sources Are
  • Segment Your Contacts Into Lists To Trigger Targeted Actions Towards Them
  • Get Your Business Found With The Easy Search Engine Page Optimization Tool
  • Amplify Your Brand With The Social Inbox
  • Turn Visitors Into Leads With Custom ‘Smart’ Forms And ‘Smart’ Calls-To-Action

As detailed as HubSpot is, and as thorough as this post has been, there are plenty of fine details that make it a leading software tool. Do you and your business a favour by integrating HubSpot into your marketing campaigns. Inbound Marketing Assessments are always a good way to begin so you can see how compatible you are with HubSpot.

What Is HubSpot? A Complete Overview And Why Your Business Needs It (Part 1)

In conversations with clients, more often than not, we’ve been asked: “What is HubSpot? All I hear is HubSpot, HubSpot, HubSpot!” HubSpot is a proven tool for generating leads. It’s fantastic and I’m not just saying that because we’re HubSpot partners. The facts are that it works and as a result, HubSpot’s popularity is rising.

This shouldn’t be a surprise. HubSpot has been around since 2006 propelling their message of why every business should be doing Inbound Marketing. What is Inbound Marketing? It’s the process of getting ordinary people to find your business and turn them into paying customers. Inbound is growing and because of that,

HubSpot is growing…fast.

Here are two reasons why HubSpot is so rapidly growing amongst marketers:

  1. The Need For Stronger ROI. Business owners and managers alike are TIRED of not being able to get a decent ROI on their marketing investment. But before even getting a decent ROI, they want to be able to SEE an ROI and quantify it. The bottom line is: You need cost-effective results!
  2. The Need To Simplify Your Marketing. In the marketing world, there are loads of tools you can use to better manage your day-to-day inbound marketing. You’ve got one tool for analytics, one tool for email marketing, a bunch of design tools for landing pages, thank you pages and calls-to-action. For efficiency’s sake, business owners need something that saves time and simplifies the inbound marketing process.

So What Is HubSpot?

HubSpot is an inbound marketing software platform that helps businesses attract website visitors, convert them into leads and turn those leads into paying customers. It’s an all-in-one marketing software that uses inbound marketing (Search Engine Optimization, Blogging, Social Media, Marketing Automation and Marketing Analytics) to accomplish that.

What Can You Do With HubSpot?

Create Content In HubSpot

Great content will convert visitors into leads and send them down the sales funnel. Content is a major piece of inbound marketing and is critical in getting leads further down the sales funnel. But you need the right tools to make that happen and it requires your creative juices to flow. With HubSpot, you can create:


  • Landing Pages. Great landing pages are critical to inbound marketing success. You need a way to get visitors to opt into what your business has to offer. Valuable offers like ebooks and whitepapers are great pieces of content that can bring a website visitor closer to buying. In converting them from just ordinary visitors to qualified leads with great content offers, you’ll the kinds of leads your business craves for. Create custom landing pages with HubSpot’s landing page tool that includes all the components of a highly converting landing page.
  • A Blog. Everyone talks about content and with HubSpot, you can reap the benefits of the Blogging tool. So how does HubSpot’s Blogging tool help? It allows you to create content easily with the ability to optimize each post for search engines. Not sold on blogging? Here’s a short list of what blogging can do for your business:
  1. Build Your Reputation As A Thought Leader In Your Industry
  2. Rank Higher in Search Engines
  3. Solve Problems Your Customers Have
  4. Drive Traffic To Your Website
  5. Increase Leads and Sales
  6. Decrease Your Cost Of Customer Acquisition

As you can tell, it’s a pretty attractive tool to have.

  • Calls-to-Action (CTA’s). It’s a common best practice to have CTA’s on every page of your website because you want to give someone the ability to convert on any page. And as we know, the end goal for any landing page is for the visitor to fill out the form. The best way to usher them closer to filling that form is with a customized CTA that sends them to a landing page and clearly explains what the offer is. You should also tell them why they should click on it and go to the landing page. With HubSpot, you can use the very easy-to-use CTA builder or create a custom image CTA. You want to make your offers as visually attractive as possible. As you can imagine, this is a critical tool in the HubSpot toolbelt and you ought to take advantage of it.

Convert Your Leads With HubSpot’s Unique Tools

So your leads have expressed interest in your business. What do you do next? HubSpot gives you the opportunity to nurture and convert those leads down the sales funnel into qualified leads and customers with marketing automation.

  • Workflows. There’s no better way to nurture your leads with custom workflows. Trigger post-conversion actions like custom emails and content to move your leads further down the sales funnel and closer to buying.


  • Email. Email Marketing STILL works! Whether you want to reach your customers through a one-off email or an entire email campaign, HubSpot’s Email tool allows you to customize an email that your prospects will love. You have the option to use a HubSpot template or you can create your own email from scratch which means you have the power to communicate what you want to your subscribers in a stylistically attractive way.

Here’s one unique feature within the Email tool: You can add personalization in the subject or body of the email. HubSpot can take information that the subscriber has given through a form submission and put that into your emails to give them the personal touch your leads will love.

  • Forms. We’ve seen countless instances of companies bombarding prospects with questions and requests for information in their contact forms. The facts speak for themselves: Long forms are big turn-offs for any user. HubSpot ‘Smart’ forms allow you to pre-populate fields with previously entered data, fully remove fields that have already been filled out and allow you to ask your prospects the smart questions.

So you’ve got the content creation side of things down pat and can convert and nurture someone down the sales funnel. But do you know how to optimize your content for search engines, promote it through social media and report your inbound progress? Learn all about that in Part 2 of this LocalTrifecta special blog post – click here to go to Part 2!

ReachLocal Exposed: This Is What They Don’t Want You To Know

I’m usually not bothered by too much. Over the past few months, though, I’ve had encounters with several clients of ReachLocal. For those of you who aren’t familiar with ReachLocal, it’s a paid search company that provides its customers with a slick interface and nicely named service components for online marketing their business.

What bothers me is that ReachLocal has misrepresented itself on two major levels to the aforementioned folks.

1) ReachLocal Commissions

ReachLocal is a Google SMB partner and so salespeople have said that it provides ReachLocal with special benefits, such as commissions from Google on Adwords spend. To be clear:

a) No one in North America receives a commission from Google

b) What does being a Google SMB Partner mean to you as a client? How does it give ReachLocal an advantage over any Google Adwords Certified Agency, as far as the results it can get clients? There is NO advantage. An SMB partner just means that it does a certain level of overall business with Google. Outside of that, Google SMBs receive no preferential treatment that will rank their ads higher over ads a search marketing agency or anyone else for that matter, creates. And there is no pricing difference either.

2) AdWords Spend

ReachLocal spends to budget every month. If you pay them $1000/month, like clockwork, the monthly budget will run down in systemic increments down to the last dollar.

a) I asked one ReachLocal client how ReachLocal makes money if it spends the entire client budget every month. I was told – through Adwords commissions. I asked another client, and I got the same answer. The fact is, ReachLocal does not provide transparency to its click prices. It inflates click prices, and that’s what they don’t tell you. How much does ReachLocal inflate prices by? Read on.

Clearly Unclear (Unethical?) ReachLocal Pricing

ReachLocal’s actual overhead is nicely displayed through the following. It seems as though a maximum of 50% of what you spend will actually go to clicks. Although a true number probably resides somewhere between ReachLocal retaining 50-60% of what you’re paying. No one begrudges them making money. But it does seem to be a high percentage.

Since ReachLocal is a publicly traded company in the United States, you can take a look at the most recent data yourself.

Other ReachLocal Struggles

+ Proxy site

ReachLocal duplicates your site (such as http://example.rtrk.com) which gives them full ability to track everything a website visitor does. That’s the pro, which is followed by a long list of cons, which include the fact that all the paid search traffic RL generates is not going to YOUR website, but it going to the proxy website they’ve created for you which has negative SEO consequences, any changes that are made to your own site aren’t necessarily reflected automatically on the RL proxy site, and at the end of the day RL owns everything that you’re paying them to do.

As a note, anyone who uses ReachLocal needs to do the following before campaign rollout: a) implement Rel Canonical tags on pages, b) no-index the mirrored copy (proxy) of the website – which would lessen the negatives.

+ Poor Conversion Approach

As an example, I just conducted a simple search for Langley Energy Efficient Window Installation. There is a company in Langley, BC, called Centra Windows that is a currentReachLocal client (as of Oct. 21, 2013) and they have a 5th position Google Adwords ad.  Although the headline doesn’t include the words energy efficient, the body of the ad, does.

Click on the ad, though, and ReachLocal dumps you on the homepage of their Proxy site for Centra Windows. Proxy site aside. The potential customer of Centra Windows has stated through search that they are looking for “energy efficient window installation” and now they’re being directed to a page where they have to “Where’s Waldo” what they’re looking for. As you can see, it’s a pretty busy homepage to begin with.

This is a poor conversion approach. The ad should direct to a landing page specific to energy efficient window installation. In fact for any service/product that any company is relevant for, there should be specific landing pages set up for each.

+ Data Ownership

ReachLocal runs your campaign for you, but also owns the data that it generates – in terms of what the campaign results are. This is extremely valuable information that is YOURS. How it should be, is for you to have your own Google Analytics account which is tied in with your own Google Adwords account. That way, if you ever decide to cut ties with a particular provider, you can take all the data with you to another provider – or keep it for yourself if you want.

+ Unique Phone Number

ReachLocal provides a local “tracking” phone number that is put on the proxy site. The thing is, this is just another area where RL takes control of what you’re paying them to do, out of YOUR hands. For pure LOCAL internet marketing you should always have your businesses own phone number posted. Google is often confused with multiple numbers that get floated out and so oftentimes there is incorrect information that is indexed within the search engines.

Other Interesting ReachLocal Points

Google Third-Party Adwords Policy

(1) Third parties should at minimum provide advertisers with monthly data on AdWords costs, clicks, and impressions at the account level.*

** As a note, Google uses “should” instead of “must,” which means this is the loophole that allows companies like ReachLocal to keep accurate and transparent data to themselves, and not have to share accurate statistics with its clients.


Any reputable agency can do better in all the ReachLocal service areas, but if you’re an agency is converting a former ReachLocal client and they love the RealChatLive function, just head on over to Apex Chat – which is the provider for live chat to ReachLocal – and so you’ll be able to have the same functionality – at a great price.

Conversion Rate Optimization (CRO)

If ReachLocal really cared about conversions – specific landing pages would be built for specific ads. If there is an ad running for hardwood floor restoration – for example – how will the conversion be if you were directed to the homepage of a general flooring company, as opposed to a hardwood floor restoration page. And IF that page doesn’t currently exist on the website, the one running the campaign has to ensure it gets created. 

Canadian Citations For Local Search

Google recently announced changes in how they will rank maps (basically Google Reviews will be a HUGE component while Citations wont play quite the dominant role they once did). Our own personal insight has been that citations still play a more significant role that they are perhaps letting on. This seems to be especially true for CANADIAN businesses. While we are still encouraging our clients to work on reviews we thought we would share a list of the top 58 Canadian citations:

Broad Citation SourcePR