You bid on keywords tightly related to your business to show your ads to prospective customers that ready to buy and you only pay to people that clicked on your ads to view your site. With everything in AdWords being trackable we have to earn your business, each and every month.
Paid advertising provides a level of control that no other platforms can match. From the time of day, to the best regions, to the highest converting phrases there are a myriad of targeting options to ensure you are getting the best return on your budget.
Know exactly what each dollar invested brings in. With a Google AdWords account, you have a plethora of information at your fingertips: which ads have the highest return on investment, which keywords perform best, which landing pages have the highest conversion rate, etc.