Alright, folks. It's here. Google is now allowing businesses to create short snippets of content in Google Knowledge Graph.
In this post, I'm going to tell you how to publish a post on Google – with some recommendations!
What Are Google Posts?
First, here's some context behind what Google Posts are and what they can do for your business.
Posts appear on your Google My Business listing. They can be viewed in Google's Knowledge Graph result for a search for your brand.
Searchers can tap/click to read the full post. They can also share that post with friends via social networks directly from Google.
Why Do Google Posts Exist?
If you're still wondering why you should even care about Google Posts, let's dig briefly into why these are even a thing.
The purpose of these posts are to allow businesses to publish timely information, like specials or events. If you have a time-limited sale or weekly special, this would be a good place to publish it.
Google also wants to give searchers a “one-click path” to connecting with a business.
They originally only limited it to celebrities, museums, sports teams and movie studios to use. Now, every business can publish a post.
Step-By-Step – How To Publish A Google Post
Step 1: Go to business.google.com. Log-in. Then, scroll all the way down until you see your page(s) come up.
Step 2: Select your Google My Business page.
Step 3: Click on “Posts” on the left-hand side.
Step 4: Click on “Write your post”.
Step 5: Write your Google post. Add an image too.
Make your copy captivating. Think about your ideal customer. What would make them want to take action? What visual might they want to see here?
Step 6: If you would like to make the post an event or add a button, scroll down and select that option.
If you're highlighting a particular offer, your call-to-action button should match the offer.
Step 7: Preview your Google post and hit “Publish” when ready!
Step 8: Verify that it published.
Your Turn – Publish A Google Post!
Go ahead and publish a Google Post to your business listing! Let us know by posting a link to your Google Post in the comments below.