How to Improve your Website Design for Conversions

October 6, 2021

Your website welcomes new visitors every day to your business - it’s like PR, marketing and sales all rolled into one. It is a powerful tool that can be used to establish your brand identity, company voice, and inform your clients about products, services and promotions you have available. Ultimately It’s where your prospective clients go to learn about what you do and convert into paying clients for your business. 

With this in mind, it’s so important to have a captivating website that clearly outlines what you do, and how you can best serve your clients. There is not a set timeline that determines when you need a new website. It is important to make continual edits to your website over time. However, if you’ve noticed drops in client intake, your website could be at fault. 

Your business benefits from having the best website design possible. It needs to strike the right balance between attracting attention and being user-friendly so people can find what they need quickly and conveniently. Successful websites emphasize the basics and focus on clarity in order to create a clean user experience that drives conversions. Whether you are looking to rebrand, update an old website or start from scratch with a new one, there are many ways you can use web design elements to increase conversions and ultimately the sales for your business.

website design conversions

Optimizing for Conversions

When you want to redesign your website in order to help improve online conversions, it’s important to put good UX/UI design at the forefront of your project. This is because skilled designs set a good first impression, promote trust and keep you from falling behind in your industry. 

It’s also important to consider optimizing your website for different platforms. The majority of web users today browse the internet on their mobile devices. It is therefore important to be sure your website loads quickly and looks presentable not only on your desktop, but on mobile and tablets as well.

website design conversions

Clean Navigation 

Your website should focus on clean, easy navigation. This is so important because when potential customers get to your website, they need to be able to quickly scan and understand what you do. 

Cluttered and disorganized websites are difficult for site visitors to understand, they may get lost on the site and exit, which means you lose potential business. When the navigation is clear and direct, readers can quickly gauge whether or not your product or service is what they need. 

When they are ready to choose you, it’s important that you make it easy for them to get in touch with you. 

If you have an existing website that you want to de-clutter, try looking at Google Analytics to see which pages get the most traffic. The pages that get the least amount of traffic are likely holding your website back and can be removed and redirected.

website presentation


Successful websites are simple and easy to understand. They should have welcoming images showcasing what you do, and short, relevant copy to explain key things your clients need to know. 

The layout should be intuitive, and the information on each page should be clearly outlined. Confusion is one aspect that can cause customers to leave your website without a second thought. Design plays a key role in guiding your users’ experience.

If you are looking to improve your website's presentation, try adding high-quality photos or videos that showcase your products and what you do. You should also follow your set brand guide and use a consistent colour palette for consistency. The right images, videos and colours set the tone and give the right first impression to engage and retain your audience. Learn more about how to get started with taking photos and videos in-house

website layout

Website Transformations in Action

As a digital marketing agency, ElementIQ has been part of many web design projects. Our clients have seen first hand, the impact web design can have on their business. Let’s explore some examples of previous digital transformations and learn more about the many benefits they had for our clients.

Digital Decluttering: Solus Decor 

When it comes to website design for conversions, clarity is key. One of our clients, Solus Decor came to us with low website traffic, and an old site design. The old website was quite large, with many pages that branched off and confused site visitors. 

We took a ‘less is more’ approach and removed pages that weren’t essential. The results were almost immediate, there was more traffic and more conversions. It was clear that leads were able to easily navigate the new website and get the information they needed to make a buying decision. Click to learn more about this case study.

case study

Rebranding: Terrace Beach Resort 

Likewise, Terrace Beach Resort, another one of our clients came to us with very different website needs. The company had recently undergone a re-brand and they needed a new website that would showcase their exceptional new look. 

Design is particularly important to re-branding a website and our graphic designers, as well as our UX/UI specialists set out to create a user-friendly new website for our client. The new website truly set our client up for success with beautiful images and consistent colours - click the link to read the full case study.

website case study

Conversion Focused Design: Peace Arch Dental 

Ultimately, more conversions are the goal for the vast majority of our clients. One dental office we worked with, Peace Arch Dental, wanted their online presence to match their technology in-house. Their tagline ‘Dentistry’s Future, Today’ was meant to highlight the modern technology and tools they used in their clinic, but their website did not properly showcase their modern edge. 

Our team created a new, contemporary website to highlight their technological advantages. Videography and images from the clinic were added for a more personal presence. The end result left our client soaring above their competition and converting more leads as a result of the new design. Click to read the full case study.

website design ElementIQ

Convert More Leads On Your Website With Professional Design

Poorly designed websites can make or break your ability to sell to new clients and should not be overlooked. By implementing these design considerations you will create a solid website design that is functional, effective and attractive to your client base. This will keep customers coming back and converting. 

The team at ElementIQ is experienced and educated in website design. We have worked with a variety of clients, across several different industries and our work speaks for itself. If you are looking to improve your website and grow your conversions, do not hesitate to reach out for a consultation.



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