They do — we wouldn’t offer this service if they didn’t, because then we’d just be setting ourselves up to fail. Having said that, they aren’t always a business’ best choice. We always recommend the right platform for a business, not necessarily the one we’re approached about.
To us, it’s a start-to-finish process for lead generation. It begins with understanding your audience and campaign goal, then building a low-resistance pathway - from their first ad sighting all the way to the post-conversion experience - that will help them complete that goal.
Depending on your industry, there can be some restrictions to your targeting options, like gender, ethnicity, and race. That’s where our expertise really shines - we can help you reach the audience you’re interested in without violating Facebook’s advertising policies.