Is A Career In Tech Right For You?

The tech industry has been booming for the last few decades. The industry composes of a quarter of the S&P500 (CNBC), an index based on the market capitalizations of the 500 largest companies in the US stock market.

joseph crafting cocktails at prohibition at rosewood hotel georgia
My life was about crafting cocktails before crafting digital experiences.

Is A Career In Tech Right For You?

You might be asking, who am I and why should you consume anything that I say? Despite being in my twenties, I’ve explored many different careers in the past from sports, hospitality, finance before making the transition into the tech industry. I haven’t looked back since and here’s why:

work anywhere

The Criteria

After venturing different career paths, I found that a fulfilling career needs to meet the following criteria:

  • Opportunity. The career needs an opportunity for me to grow intellectually. I needed to take on more responsibilities, create value in the marketplace in order to be compensated more and eventually start my own business.
  • Freedom. Over the years, I’ve identified that my core needs are to be both emotionally and financially free. My goal is to have the freedom to do what I want without any constraints. A career in tech can provide that. I can grow within the company, start my own business, and work location-independently as all I need is an internet connection.
  • Fun. What’s What’s the point of doing anything if it’s not fun? Even though it’s a grind, you must enjoy the process. There is no exception and that applies to all aspects of life!
guy working on his computer at night
Burning the midnight oil

The Truth

It’s easy to get caught up with images on social media of people working at a beach in Thailand while sipping on coconuts. It seems too good to be true and what goes behind the scenes are often neglected. Here is some truth about working in the tech industry:

  • The Grind. Working in the tech industry is a grind. Whether you’re at an agency, a startup or an established corporate company, a heavy workload will be expected of you. But what about the table tennis, foosball and the workout rooms onsite? They are available to set your mind off work for a while so that you can get right back to it!
  • Continuously Learning. You’ll never fully master your job. Why? It’s because technology is so rapidly changing. From the tools of the trade to the user preferences, things are ever-changing and should you stop learning, you will eventually become obsolete from the workforce. Therefore, you become a lifelong learner and improve continuously.
  • You Must Deliver. Freedom comes at a cost and it is the ability to deliver and provide results. It doesn’t matter if you’ve worked overtime or all weekend to solve a problem. There’s only one way to track performance and it is your ability to produce results.

Here’s How To Get Started

I hope that the last section didn’t discourage you too much because the benefits by far outweigh the costs. Wondering where to start? Here are some tips:

  • Find Your Place In Tech. Whether you’re seeking a role as a Marketer, Designer, Developer, Content Writer or a Project Manager, there’s a place for you in tech. For example, I became a User Experience Designer because I was interested in human behaviour and how we interact with things. Take a crash course and find professionals that are already doing what you want to do on Linkedin and invite them out for a coffee chat! People are generally friendly and willing to help out. All you have to do is ask.
  • Education. Teaching yourself to enter the industry sounds very appealing as it doesn’t cost much. The truth is that being motivated to teach yourself to the point that an employer is willing to give you a try is very unlikely. I tried this myself by taking courses on Lynda.com and other resources like Free Code Camp and YouTube tutorials, but I was never confident enough to break into the industry.
  • What I resolved was to take a 3-month intensive bootcamp at RED Academy to become a designer. Was it expensive? Yes, but it was worth it because it shortened my learning curve to break into the industry faster than if I were to teach myself. Because it’s such a booming industry, training courses are offered everywhere from universities, private schools to online courses. Be fully intentional if you decide to enroll in these courses because it’s all about how you leverage these programs to enter the industry, not their ability to train you and get you the job. Take full responsibility for your own destiny and go for it!
  • Document And Publish. This ties into the last point about education: as you learn, you’ll be creating. Document and publish work even if it’s not complete! Get your work out there for the world to see. When you’re trying to break into the industry, most companies hire based on how ambitious you are and if it’s worth their time investing in you to learn and grow. At the very minimum, they will take the foundation of your technical skills into consideration when making the decision to hire you.

What Are You Waiting For?

Dale Carnegie once said “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” It’s so easy to get caught in your head and wonder the what if’s. Instead, try it and fail. Learn from it, try again, fail again, and you’ll eventually succeed.

I’ll end with a story of my journey into the industry to demonstrate the above paragraph. Two years ago, I quit my full-time job as a Financial Advisor to enroll in a 3-month tech bootcamp. The course was thousands of dollars and I was unemployed for the first six months coming out of the program. I was offered an internship position at ElementIQ and I was hesitant to accept the offer as I believed that I could do better. A year and a half later, I’m still with the company and learned tonnes in the process. In hindsight, I’m glad that I took action to create an opportunity and prove myself instead of passively waiting for it to happen to me.

I’m no guru and I didn’t have any design background (let alone the foundation in art) when I came into the industry. If someone like me can successfully break into the tech industry, you can too!

Want To Jumpstart Your Career In Tech?

Apply to ElementIQ’s Internship Program Today!

ElementIQ Partners With The Sharing Farm

elementiq and the sharing farm

BURNABY, BC  — ElementIQ will be contributing 1% of annual sales to support The Sharing Farm, a non-profit organization that helps grow food, farmers, and community through its various programs.
“We were so excited when we heard that ElementIQ wanted to partner with us for 1% for the Planet,” said Sarah Drewery, Executive Director of The Sharing Farm. “We are a small organization with limited funding and this contribution really makes a huge difference, enabling us to carry on growing nutritious food to donate to families in need.”

This is all part of ElementIQ’s commitment to give back to the community.

In April, ElementIQ officially joined 1% for the Planet, pledging to donate 1% of annual sales to support a non-profit organization focused on the environment.

The Sharing Farm is a community farm that produces food for those less fortunate in Richmond. In 2016, The Sharing Farm donated 20,500 pounds of produce to neighbors in need through community meals and the Richmond Food Bank.

ElementIQ has already begun its contributions and will also be doing a team-building volunteer day at the Farm in August. Stay glued to the ElementIQ blog for updates on this exciting new partnership.

ElementIQ Announces Membership With 1% For The Planet

BURNABY, BC, – APRIL 6, 2017 — ElementIQ joined 1% for the Planet, pledging to donate 1% of annual sales to support non-profit organizations focused on the environment.

In the coming weeks, ElementIQ will be announcing the local non-profit organization it will be pledging resources to over the next year.

“Our member companies have donated more than $150 million to our environmental nonprofit partners to date. Currently, only 3% of total philanthropy goes to the environment and, only 3% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. Our members lead with purpose and commitment, characteristics that consumers support. We’re excited to welcome ElementIQ to our global network,” says Kate Williams, CEO of 1% for the Planet.

“We are thrilled to officially become 1% for the Planet members,” said Ramesh Ranjan, Digital Marketing Manager at ElementIQ. “We see collective contributions from private sector companies for the public good as a responsibility.”

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record, and environmental focus. Thousands of nonprofits worldwide are currently approved.

“ElementIQ is proud to be working towards a healthier planet for all,” added Ranjan. “We all rely on drinkable water, healthy food, and clean air to survive. We are proud to be doing our part, for the planet.”

About 1% For The Planet

1% for the Planet is a global organization, leading a network of businesses, nonprofits, and individuals working together for a healthy planet. Launched in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, former owner of Blue Ribbon Flies, our network consists of more than 1,200 member companies and thousands of approved nonprofit partners in more than 40 countries. Brands whose products and services feature the 1% for the Planet logo give 1% of sales annually to nonprofit organizations dedicated to protecting the environment. Our members have given more than $150 million back to the planet since 2002. Look for our logo and visit www.onepercentfortheplanet.org to learn more.

About ElementIQ

ElementIQ is a digital marketing agency based out of Burnaby, BC. Our goal is to help grow your business online. We take all the elements of Inbound Marketing—Content Marketing, Search Engine Optimization, Pay-Per-Click Advertising, Local Search, Paid Search, Social Media and Google Analytics—to drive businesses to increase conversions, improve search engine rankings, and manage your online reputation. We’re ready to get to work for you.

ElementIQ Unveils New Name, Logo And Brand

EIQ-darkgreybg

ElementIQ is a new digital marketing agency with an approach that is more specific and less vague, more accountable and results driven.

The Origins Of ElementIQ

The ElementIQ name stems from Search Engine Land’s Periodic Table of SEO. It comes from the realization that there are numerous channels (and sub-channels) under the digital marketing umbrella that a business can invest in and grow from. Within each channel (and sub-channels) are singular elements of digital marketing, which together comprise an entire channel.

For example, in the digital marketing channel of Search Engine Optimization (SEO), there are two notable sub-channels, onsite and offsite optimization. Within those channels are literally hundreds of elements that are important.

It’s important to know that, depending on your business industry, target market, geographic reach, and other factors that not every channel may work.

That’s where the IQ or intelligence of our team comes in. We’re experts, we know what will and may not be right for you. Consider us a member of your team. We’re as motivated as you are to grow your business.

A New Agency, A New Refined Outlook

Our past has taught us, and our future will define us. Since the beginning in July 2010 as ‘LocalTrifecta’. We have more seasoned professionals with a plethora of knowledge and experience in the digital marketing industry. We have more certifications and success stories.

Rather than focusing on the ‘trifecta’ of Search Engine Optimization, Paid Search Advertising and Local Search Marketing, we’ve expanded to include Content Marketing, Social Media, Analytics, Marketing Automation and Conversion Rate Optimization.

Best of all, we have more delighted clients who have seen their businesses grow significantly with us as their digital marketing team.

A Changing Industry

The ways in which consumers search and consume have also changed. This is reflected in search engines. So naturally, Google and its 200+ search ranking factors drive what we do and how we look at the world of search. We’re on top of algorithm updates as Google spits them out. It’s a function of any good agency.

That means some of the ways we Attract, Convert, Close and Delight have also changed.

With this new outlook for our new agency, we know that there is at least one notable constant: Our commitment to doing the best possible work for our clients and being the best in the industry.
We have always committed ourselves to being thought leaders in the digital marketing space in Metro Vancouver and the direction of ElementIQ reflects that.