Terrace Beach Resort

Discover how we sold all of the 24 units in 3 short months for a development on scenic Vancouver Island.
About Terrace Beach Resort

A Rebranded Resort Becomes Luxury Real Estate

Built in 1999, and formerly known as the Roots Lodge, this Vancouver Island property was developed to give the feel of a 1920’s west coast fishing village. In the summer of 2020, Island Creek Developments purchased the property and created the vision for the Resort’s future - 24 uniquely built units that were now up for sale to potential owners.

The Goal

Our client came to us with a very specific goal. Our team was tasked with selling all 24 units of the development within 3 months. Additionally, Terrace Beach Resorts required a website, digital ads and social platforms with a real wow factor. ElementIQ set out to make this happen.

The Challenge

The biggest challenge was time. Our team was working within a set 3 month timeline and within that time the 24 units had to be sold. The units were in a remote location which, despite being beautiful, was not accessible to everyone. We had to focus on creative advertising to meet our clients goal.

The Solution

A blend of digital advertising, email marketing, social media content and a new website set our client up for success.
Facebook & Instagram Ads
Email
Website
Social Media

Facebook and Instagram Advertising

The 24 units at Terrace Beach Resort were such a visually appealing product. Our team had access to incredible, cinematic photography of these oceanfront homes and the best place to utilize these assets was on Facebook and Instagram advertising.

In particular the Insta Experience ads did wonders for the Instagram advertising campaigns due to their immersive nature. Our team ran several campaigns on both Facebook and Instagram for 3 months with a budget of $1000 per month.

Email Marketing

The digital ads on social media brought thousands of interested visitors to the new website. Many inquired asking for more information and we created a cohesive mailing list of these users to keep them up to date on the development.

Our team carefully nurtured these leads to keep them engaged. The ads created a sense of curiosity while the email campaigns worked to truly sell leads on the units available, urging them to purchase.

Website Upgrade

The new Terrace Beach Resort website truly showcased the immaculate beauty of Vancouver Island's scenic west coast. It was designed to display the units available and sell the carefree, resort lifestyle buyers could enjoy. A clean user friendly experience with stunning photography left site users in awe. We leveraged video marketing on the website as well to keep potential buyers up to date on construction. The website was also vital in building the mailing list of interested buyers, it showcased a clear call to action.

Social Media

While running extensive ads on both Facebook and Instagram, our team built out an organic following on this development's social media accounts as well. The social pages were an excellent way to showcase the many additional images of the development, while also building social proof and credibility. The social platforms became an excellent place for users to ask questions and our team was able to direct them to the answers they were looking for.
Facebook Advertising
Instagram Management
Website Upgrade

The Results

The results far exceeded our clients initial expectations. They had originally hoped for 300 form conversions and our combined marketing efforts led to just under 1900 in just three short months. The development was completely sold out and our client was ecstatic.

1815

All tracked conversions on the website

194k

Views to the website during the 3 months

24

Units sold in three months
“This company is highly responsive, competent, willing to go the extra mile and brings results. I would highly recommend this digital marketing group to anyone looking to take their business, development or project to the next level. They are easy to work with available on phone, email and text at a moments notice and have every professional in house that a digital online company needs to have in today's fast paced world. Thank you for being a group that can be counted on.”

Sean McLintock - Sean McLintock & Associates

Have a goal you’re looking to reach? Let’s get started.

Talk to us

Work with us.

[email protected]

604.909.3750

#204-3242 Westwood St
Port Coquitlam, BC V3C 3L8

We collaborate with ambitious businesses and people; We handle the marketing so you can focus on what you do best.

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Your Digital Marketing Team.
© 2021 ElementIQ All Rights Reserved
Privacy Policy
Your Digital Marketing Team.
© 2021 ElementIQ All Rights Reserved
Privacy Policy
Located at
3242 Westwood St #204
Port Coquitlam, BC
V3C 3L8
Canada
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