Peace Arch Dental

Fresh visuals, talented videography and a brand new website infused personality into this local dental clinic which sent them soaring above the competition in Peninsula Village.
About Peace Arch Dental Clinic

Dentistry’s future, today.

Pairing celebrated expertise with groundbreaking technology and first-class comfort, Peace Arch Dental lets you experience dentistry's future, today. Based in Peninsula Village, White Rock, Dr. Layton is trained in a range of procedures. With countless hours of additional training, he has the focused, in-depth expertise of a specialist. Peace Arch Dental values quality care and first class treatment for their patients and they invest in the technology, staff and equipment to make that possible.

The Goal

Dr. Layton came to ElementIQ with a problem, his website was heavily outdated and it was costing Peace Arch Dental clients. It had been over 10+ years since they last updated it. The clinic was undergoing a rebrand and featured innovative technology - the old website was not measuring up. The team at ElementIQ got straight to work and sought to elevate the website on a whole new level.

The Challenge

In an initial consultation, we aligned ourselves with our clients' vision. The old Peace Arch Dental website was bland and uninspiring. Additionally, it was difficult to navigate and did not facilitate online booking. The most concerning aspect was that this old website did not have basic Google Analytics tracking installed, so our client was unable to gauge its effectiveness in every sense of the word.

The Needs

Dr. Layton wanted the website to truly be a vision of the future, and convey a personal touch in order to reflect the uniqueness of this clinic. This meant a website overhaul, complete with new assets, images, a colour scheme, a 360 degree tour and some incredible videos. We focused on visuals and video creation for this project which, combined with our digital marketing expertise, created a beautiful new website.

The Solution

Website Redesign
Analytics
Brand Alignment
Video + Office Tour Assets

1. Updating the website

After careful planning and collaboration ElementIQ completely redesigned every page of the Peace Arch Dental website. New technology for the clinic needed to be prominently showcased on the new website. Peace Arch Dental was the first clinic in British Columbia to use the Axeos imaging tool - which creates 3D models of the teeth. Now it is featured front and center for site visitors to see.

2. Site Optimizing

The new website was mobile friendly and complete with an easy, calendar integrated booking system for customer convenience. We also installed Google Analytics to ensure proper tracking.

3. Aligning the brand

With a new office, Peace Arch Dental needed their website to better reflect the new brand values, showcase technology and display beautiful images of the team. ElementIQ captured incredible visuals of Dr. Layton, his staff and the clinic in order to showcase the welcoming atmosphere. This fresh, original new content contrasts heavily with the bland stock photos that were used on the old website.

4. Videos + 3D Tour

Our team created 3 original videos for Peace Arch Dental. They covered Same Day Crowns, Peninsula Dental Imaging and the Peace Arch Dental Prime Membership - which showcases the unique, in-house membership offered exclusively by the clinic. All three of these pieces exemplified the technology, expertise and day-to-day operation at the clinic. Website visitors could clearly see the incredible variety Peace Arch Dental had to offer.
Peace Arch Dental Prime Video
May 5th-May 12th Google Analytics

The Results


The results are incredible with the new website looking nothing like its old self. We completely redesigned the layout and colour scheme to create a modern visual masterpiece. The three new videos are featured prominently and help to convey the value of Peace Arch Dental and its in-house technology. The friendly faces of staff and Dr. Layton and his family make the website feel much more approachable.

244

Users (vs 0)

230

New Users (vs 0)

320

Sessions (vs 0)

849

Pageviews (vs 0)

1.31

Sessions per User (vs 0.00)

2:10

Avg Session Duration (vs 0:00)
Dr. Layton was thrilled with the new website and the influx in clients Peace Arch Dental received as a result. As a dentist who truly values innovation and new technology, the website finally aligned with the clinic's goals. As Dr. Layton says: “You don’t need your teeth as they’re just a commodity for most people but when you actually want your teeth that’s where we can help.” The team at ElementIQ was there to help when Peace Arch Dental wanted to renew their brand identity, and ultimately the new website was a remarkable masterpiece, just like the smiles Dr. Layton transforms every day in the clinic. Our team is so happy to see this dental clinic thriving with their new look.

Dr. Michael Layton

Have a goal you’re looking to reach? Let’s get started.

Talk to us

Work with us.

[email protected]

604.909.3750

#204-3242 Westwood St
Port Coquitlam, BC V3C 3L8

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Your Digital Marketing Team.
© 2021 ElementIQ All Rights Reserved
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Your Digital Marketing Team.
© 2021 ElementIQ All Rights Reserved
Privacy Policy
Located at
3242 Westwood St #204
Port Coquitlam, BC
V3C 3L8
Canada
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