Homeroom Small Business Solutions Inc.

A local, female-owned and operated accounting firm needed a brand new website to reflect their unique services dedicated to small businesses.

This Vancouver, BC based accounting firm needed an eye catching, user-friendly website to showcase their services.

Homeroom provides bookkeeping, income tax and accounting services for small businesses. The company was founded in 2009 by current owner, Teya. Founded in Vancouver, BC, Teya saw a need for affordable and accessible accounting services that catered to small businesses, employees, and sole proprietors.

Click here to visit the re-designed website.

The Goal

Homeroom does all of the accounting services for the ElementIQ team, and has done so for many years. When it came time for a brand new website redesign, Teya knew who to call. The goal was to create a fresh, new and unique website that would stand out in the industry and reflect Teya’s unique personal brand.

The Problems

Teya wanted a website that would really showcase her skill and personality, while also remaining professional and informative. The team at ElementIQ helped her step out of the ordinary and introduced revolutionary elements for her website. With our design experience and knowledge we helped create a stunning digital space for her.

The Solution:

Custom graphics, on-page animation and UX/UI design were all key factors that propelled the Homeroom website from average to extraordinary.
Custom Graphics & Typography
Website Animation
Accessible User Experience

Custom Graphics & Typography

We used custom typography and icons to help Homeroom stand out online. Custom illustrated “SuperPowers” embody the businesses theme and we used them to help elevate the visuals to a new level.

Our talented graphic designers took the time to create custom image elements on each page of the new website in order to make it personal and unique to the company. The custom graphics reflect Teya’s brand voice as an individual and help visually guide users on the website.

Website Animation

Our digital redesign introduced animation to the Homeroom website. Animated features are used in web design as a means of capturing viewers attention. Human eyes are drawn immediately to movement. Animation is a fast and scientifically effective way to captivate your audience and retain their interest long enough for them to purchase your product or service.

It takes a skilled web developer to be able to coordinate moving features and animations in a website successfully and our team did just that. We helped showcase Homeroom in a fresh, modern way.

Accessible User Experience

The new website not only had to be unique in order to stand out from the crowd, it also had to be accessible for users. Clients browsing the Homeroom website use their mobile devices and on mobile, clients expect a clean, fast and user friendly experience.

ElementIQ wanted to make it easy for users to fill out the contact form, instead of a long questionnaire. We used a tool called Typeform and integrated it into the website so that Teya’s clients could contact her in a matter of minutes.

Over a period of 6 months

The Results

Piece by piece we built a brand new website with newly designed elements on each page and animation to make it personal and unique. As a result we saw an increase in site users, clients also stayed on the website longer.


Increase in traffic to the website homepage.


Increase in new website users.


Decrease in user bounce rate.
“Working with the whole team at ElementIQ has been AMAZING. They are super responsive, very professional and the solutions they offered my company were extremely innovative. I wouldn’t dream of going anywhere else for any website related needs. Thanks so much for a fantastic experience!

- The Homeroom Team

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Port Coquitlam, BC V3C 3L8

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