Uncle Bill’s Hillcrest Plumbing & Heating serviced the Vancouver area for over 50 years. Their biggest competitor shares the same name. Over time, they lost business to the competition and were outranked on Google for their branded keywords.
Uncle Bill’s Hillcrest Plumbing & Heating had worked with us in the past but they decided to try another marketing agency. They returned to ElementIQ in 2017 because they were not seeing the results they were looking for. Our team was excited about a second chance and set out to help them rank online.
ElementIQ immediately launched a targeted AdWords campaign which saw a CTR of 16.77%. It ensured our client was seen by their target audience.
Our team carefully analyzed website data to monitor our clients’ progress. We used Analytics consistently to measure results of A/B tests and track site engagement and traffic.
Our team focused on optimizing the website for SEO, using their branded keywords. In addition, we created blogs, videos, and emails that used keywords and our clients’ branded name.
We re-built the website in February. 2018. The new site was modern, clear and mobile responsive. It had compelling calls to action that helped guide users along the path to conversion.
We improved our clients’ online reputation through client reviews on popular sites like Yelp, Google Reviews, and Facebook reviews.
AdWords Click-through Rate
At its worst, Uncle Bill’s Hillcrest Plumbing & Heating ranked 4th for its own branded name. Its website was crowded and outdated. Now they are ranking #1 in search results for their branded keywords. They have held the position of #1 for over a year.
This image shows a 30% increase in ranking in the year 2018 when compared to the previous year. ElementIQ took a very serious branding problem and used ethical marketing techniques to not only meet our clients’ goals but exceed them. Our client saw a sizeable increase in website traffic, more conversions, and an improved ranking in just 4 short months. They are generating more revenue as a result.