Our client ranked #1 on Google in just 4 months.

Client Story:
Hillcrest Plumbing

Uncle Bill’s Hillcrest Plumbing & Heating serviced the Vancouver area for over 50 years. Their biggest competitor shares the same name. Over time, they lost business to the competition and were outranked on Google for their branded keywords.

Uncle Bill’s Hillcrest Plumbing & Heating had worked with us in the past but they decided to try another marketing agency. They returned to ElementIQ in 2017 because they were not seeing the results they were looking for. Our team was excited about a second chance and set out to help them rank online.

Goals

Raise ranking on Google for “Hillcrest Plumbing”
Attract traffic to the website & convert leads
Increase search visibility for local and organic keywords

What We Did

Hillcrest Plumbing needed a marketing team that they could trust. ElementIQ was up for the challenge and used several different inbound marketing methods to help Uncle Bill’s Hillcrest Plumbing & Heating attract more clients and outrank their competitors. 

AdWords Search Ads, Display Ads & Re-Marketing

ElementIQ immediately launched a targeted AdWords campaign which saw a CTR of 16.77%. It ensured our client was seen by their target audience.

Be seen, by your target audience

Make data-driven decisions.

Google Analytics & Call Tracking

Our team carefully analyzed website data to monitor our clients’ progress. We used Analytics consistently to measure results of A/B tests and track site engagement and traffic.

Blogs, Videos & Emails

Our team focused on optimizing the website for SEO, using their branded keywords. In addition, we created blogs, videos, and emails that used keywords and our clients’ branded name.

Share your story.

Convert new site visitors.

CTA’s, UX/UI & A/B Tests

We re-built the website in February. 2018. The new site was modern, clear and mobile responsive. It had compelling calls to action that helped guide users along the path to conversion.

Citations & Reputation Management

We improved our clients’ online reputation through client reviews on popular sites like Yelp, Google Reviews, and Facebook reviews.

Attract local business.

AdWords Search Ads, Display Ads and Re-Marketing

ElementIQ immediately launched a targeted AdWords campaign which saw a CTR of 16.77%. It ensured our client was seen by their target audience.

Be seen, by your target audience.

Google Analytics and Call Tracking

Our team carefully analyzed website data to monitor our clients’ progress. We used Analytics consistently to measure results of A/B tests and track site engagement and traffic.

Make better decisions using data.

Blogs, Videos and Emails

We created new content highlighting the clients’ history and involvement in the community of Vancouver. Our team focused on optimizing the website for SEO, using their branded keywords. In addition, we created blogs, videos, and emails that used keywords and our clients’ branded name. This increased their organic ranking on Google and helped promote local brand awareness. We also ensured their online presence in other directories were consistent and accurate so they were easily visible online.

Tell the stories your customers want to hear.

CTA’s, UX/UI and A/B Tests

We re-built the website in February. 2018. The new site was modern, clear and mobile responsive. It had compelling calls to action that helped guide users along the path to conversion.

Positive User Experience that inspires conversions.

Citations and Reputation Management

We improved our clients’ online reputation through client reviews on popular sites like Yelp, Google Reviews, and Facebook reviews.

Feature your business digitally in your area.

The Results

%
AdWords Click-through Rate
%
Increase In Leads
AdWords Rank Position
%
Increase in ranking in 2018
#
For “Hillcrest Plumbing” on Google in 4 months

At its worst, Uncle Bill’s Hillcrest Plumbing & Heating ranked 4th for its own branded name. Its website was crowded and outdated. Now they are ranking #1 in search results for their branded keywords. They have held the position of #1 for over a year.

This image shows a 30% increase in ranking in the year 2018 when compared to the previous year. ElementIQ took a very serious branding problem and used ethical marketing techniques to not only meet our clients’ goals but exceed them. Our client saw a sizeable increase in website traffic, more conversions, and an improved ranking in just 4 short months. They are generating more revenue as a result.

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