How We Increased Leads By 364.6% And Improved Organic Keyword Rankings

Client Story: Hillcrest Plumbing

The story of the original Uncle Bill’s Hillcrest Plumbing & Heating is a classic tale. It’s a small business that has been around for over 50 years and is trying to stay competitive amidst changing industry dynamics thanks to big corporations like Home Depot.

Uncle Bill’s Hillcrest had a unique branding challenge because they had sold the rights to their business name to another plumbing company who opened an office under the name “Hillcrest Plumbing and Heating” just down the street. The ‘other’ Hillcrest was investing in digital marketing and had achieved high local and organic Google rankings.

Prior to engaging with us, the client was a mess of a situation. They did not have access to its own website data. They had no tracking mechanisms in place to measure the churn of its digital assets. Plus, they were being outranked and outplayed by their competitors.

The Problems

  • Competitor with the same business name
  • No access to website data
  • Lack of tracking to measure results
  • Outranked & outplayed by competitors

The Solutions

  • Implement a comprehensive tracking plan to measure and nourish the impact of its website and other digital assets​
  • Increase search visibility for local and organic keywords
  • Increase the number of inbound phone calls
  • Increase the number of followers and engagement on social media channels
Main Goal

Increase Google Rankings & Website Engagement

How We Helped

Our Channel Mix is the Digital Marketing tools we use to generate results. We applied the principles of inbound marketing to attract an increasing number of potential patients to the website and convert a higher percentage of visitors into paying customers and promoters.

AdWords Search Ads, Display Ads and Re-Marketing

We complemented the inbound campaign with a highly targeted AdWords campaign with a CPC as low as $4.75 per click and a CTR of 16.77%.

Be seen, by your target audience.

Google Analytics and Call Tracking

Monitored results and evaluated the performance of various marketing and business initiatives. Reported and used the information to further drive all other channels.

Make better decisions using data.

Website Development and On-Site Optimization

Our strategy was to clean up the Name, Address and Phone Number (NAP) inconsistencies (of which there were plenty) on online business directories. We also created website content, secured quality inbound links, re-arranged their site architecture and followed a range of other ethical SEO practices to have them regain their authority in search engines.

Be easily discovered, by the right people.

Blogs, Videos and Emails

Through Blogs and Emails, we helped users discover Hillcrest Plumbing when doing research on plumbing solutions and established the brand as knowledge experts.

Tell the stories your customers want to hear.

CTA’s, UX/UI and A/B Tests

Improved the user experience on the website and help convert a higher percentage of web traffic into appointment bookings through strong Call to Actions and A/B Tests.

Positive User Experience that inspires conversions.

Citations and Reputation Management

Aided Hillcrest Plumbing in improving its rankings on the map for geographically specific search results and improved its reputation score by soliciting client reviews on popular review sites.

Feature your business digitally in your area.

The Results (in four months)

Hillcrest Plumbing benefited from a range of results from website traffic to new clients. Ultimately, all of these positive results worked towards the greater goal of generating more revenue.

%
AdWords Click Through Rate
%
Increase In Leads
AdWords Rank Position

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