Transfer the look and feel of your business’ brand from your mind’s eye to a digital canvas.
Distill the essence of your business’ values, philosophy, and identity into a single visual form.
Delve into the psyche of your ideal customers to understand what they want in a brand.
Enhance your value, bolster your desirability, and refine how customers perceive your brand.
Give your brand a consistent, charismatic voice that strikes a chord with your target audience.
Make sure your brand stays consistent even as your services and products change around it.
Maintain clarity with your customers, whether it’s a minor update or a full-on re-brand.
Keep your brand visuals aligned wherever your business is, from trade-shows to company events.
Your logo is a big part of your brand - but it's far from the only part. From colours and fonts to writing style and image choice, your brand isn't just the visual identity of your business - it's the feeling that people get when they think about who you are and what you stand for.
Your brand is important because it has the power to shape customer behaviour. As the image and reputation of your business, it influences whether people feel like your business is right for them, how you stack up against your competitors, and what people are willing to pay for your products/services.
If you look online, you'll see advice like "10% of your marketing budget should be spent on branding", but the reality is that there's no universal formula. The "right" amount of brand investment for your business all depends on the value that investment will provide.
Just think about it - if your brand still resonates with your customers, then you probably don't need to invest as much in it. But if your brand comes across as tired and irrelevant, then a big investment makes a lot of sense if it translates into more appealing products and increased sales.
Bringing your brand vision to life is a closely collaborative process. It starts with brainstorming, where we each bring ideas and examples of what your brand could be and work together to understand what you do (and don't) like. From there we create options for you to consider, iteratively refining your brand based on your feedback until it's exactly what you envisioned.
