Brand Guide

ElementIQ-Logo-ret

ElementIQ - Brand Guide

Company Identity

ElementIQ is a digital marketing agency started in 2014 by Samuel Araki based in Vancouver, Canada. We are a diverse, experienced team of marketers, bloggers, designers and conversion specialists.

What We Do

We help determine which elements are best to increase your website traffic, generate more leads, and grow your business.

Our clients are small-to-medium sized businesses across North America. We’ve had the most success working directly with business owners as digital marketing partners. Our goal is to drive conversions and sales for all of our clients. Client success is our success. Their bottom line is our bottom line.

Brand Inspiration

Digital Marketing has an incredible array of channels. We view these channels like elements on the periodic table. When properly combined, they can create solutions and drive business (much like elements combine to create compounds).

Rather than use a default set of “elements” for every situation, ElementIQ focuses on assessing each clients needs and goals, then uses its marketing intelligence (IQ) to find the perfect mix of elements to achieve desired results.

Philosophy & Core Values

Our Tone/Values

Growth

We are always searching for ways to expand, grow & learn, both professionally & personally. Individual growth, company growth, client growth; these are all key areas of focus for us.

Dedication

We are motivated & dedicated when it comes to the work we deliver & the relationships we build and nurture. Loyalty and trust are very important to us.

Passion

We are about building relationships & creating positive partnerships. Having a better understanding between people allows for more effective and meaningful results.

Our Brand

Our Brand is who we are.

Who we are is defined by our Philosophies & Core Values. Our brand helps to ensure that our goals & ambitions remain focused and well documented. It allows for us to create personal relationships and familiarity with our audience.

Internally, it creates an informed direction, aligning & solidifying our understanding of the brand. It acts as a foundation when pushing forward any development in evolving the brand.

Our brand defines us externally and creates consistency for our messaging, visual language and tone of voice.

Why does our brand/company do
what it does?

+

What unique
beneficial results 

do we provide?

+

How do we
deliver on our value
and purpose?

=

How do we want 

to be viewed
externally?

=

Identity:

Bottom Line: Your Brand is your Identity.

Our Identity

Our Brand is our Identity.

Understanding Our Identity begins with recognizing & highlighting the foundational blocks that BUILD Our Brand.

Our Purpose

Building & Nurturing Positive Relationships

We strive to find positive partnerships where both parties can grow and evolve alongside one another. Nothing thrills us more than a mutually beneficial relationship.

Our Value

Personalized Solutions, Meaningful Results

There is no single solution to all problems. We understand that. This is why we take the time to develop strong solutions specifically tailored for each unique challenge & problem. Not only that, but we are willing to adapt and change on the fly in order to get results that are meaningful.

Our Culture

Motivated, Dedicated & Ever Present

Our team is talented, focused and caring. We support one another, as well as our clientele. We take pride in each other, our work and what we provide for our clients.

Our Brand (Identity)

Personal, Valuable & Professional

ElementIQ has personality. We aren’t a one and done service. We build relationships and nurture growth. We add value and offer professional services through a talented roster of staff.

At the end of the day, Our Identity is what we will be seen as. It is how we will be perceived both internally and externally.

Tab Content

Typography

H1, Open Sans Semibold 42px

H2, Open Sans Bold 38px

H3, Open Sans Bold 24px

H4, Open Sans, Bold 17px

H5, Open Sans Bold 16px
H6 Open Sans Bold 12px
P, Open Sans Regular 16px – Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi condimentum, dui ut iaculis ullamcorper, est purus ullamcorper dolor, ac tempor libero nisl vel turpis. Suspendisse potenti. Aliquam non lacinia quam. Etiam sit amet nulla non lectus placerat tincidunt et a tortor. Ut erat enim, finibus at est at, commodo scelerisque urna. Vivamus congue ligula quis quam ullamcorper, a bibendum elit interdum. Sed sit amet dictum eros, sit amet porttitor velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec volutpat tellus et tortor elementum molestie. Nullam blandit blandit velit, in ullamcorper nulla egestas at. Mauris quis ligula lectus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vestibulum dignissim, diam et malesuada efficitur, justo nisl pretium quam, molestie varius erat justo dapibus tellus. Curabitur tristique sagittis orci, vitae tempor mauris dapibus sit amet. Pellentesque in feugiat eros.

Colours

Primary Colour Palette

ElementIQ Green

Hex: #1D945E
RGB: 29, 148, 94

ElementIQ Highlight Green

Hex: #28CC82
RGB: 40, 204, 130
*Note: Colour used to highlight text

ElementIQ Teal

Hex: #89D0C8
RGB: 137, 208, 200

Secondary Colour Palette

ElementIQ Black

Hex: #00001C
RGB: 0, 0, 28

ElementIQ Gray

Hex: #AAAAAA
RGB: 170, 170, 170

ElementIQ Light Gray

Hex: #E6E6DC
RGB: 230, 230, 220

ElementIQ White

Hex: #F8F8F8
RGB: 248, 248, 248

Buttons

Button Primary
CSS Class: .btn-primary
Button Secondary
CSS Class: .btn-secondary

Templates

Global Header

Global Header

301-3007 Glen Drive, Unit 91
Coquitlam, BC V3B 0L8
604.909.3750

© 2018 ElementIQ | All Rights Reserved
Privacy Policy

We’re Experienced

We’re Experienced

We are a diverse, experienced team of marketers, bloggers, designers and conversion specialists. Our goal is to drive conversions and sales for all of our clients – and this could be you too. Your success is our success. We will help you determine which elements are best to increase your website traffic, generate more leads, and grow your business.

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yelp-badge

Work With Us

Work With Us

We want to be the digital marketing partner for your business – the ones you lean on for marketing advice and the ones you need to carry out your marketing initiatives. Click on the button below to get started and one of our team members will reach out to you!

Testimonials

What Our Clients Say About Us

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