Websites with mobile pop-up ads will not be ranking as highly when the changes go into effect, starting January 10, 2017, Google announced this week. The world’s largest search engine announced a change to its algorithm this week that affects mobile user experience – and how sites are treated and ranked. Google will be crackingRead more
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Blogging is an important element in an effective strategy to grow a business online. It’s the practise of communicating stories and information to your audience about or related to your business. Blogging might sound really informal and not something a dentist would want to do – but put simply, this is all about creating contentRead more
I’d like to make it clear that our office is a Trump-Free zone…most of the time. UNIVERSAL CITY, CA – MARCH 2006: Donald Trump kicks off the sixth season casting call search for The Apprentice held in the Universal Studios Hollywood, USA on March 10, 2006. What I mean is that a good part ofRead more
A quote I really like is ‘Be stubborn about your goals, and flexible about your methods.’ As stubborn as we were, we missed our goal by 5 days. Were we not stubborn enough or did our flexibility let us down? That is for us to decide. But success is a product of failures and ourRead more
“Today, if you look at most of our patients, we didn’t have to go out and look for them. They contacted us, because they found us in the top positions of search results for all of our primary keywords and landed our website,” – Peter Balogh, Dentist and Owner of the Vancouver Centre for CosmeticRead more
The American Marketing Association Board of Directors approved the following definition of marketing in July 2013 – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Many other definitions of marketing can be found in this articleRead more
ElementIQ is a new digital marketing agency with an approach that is more specific and less vague, more accountable and results driven. The Origins of ElementIQ The ElementIQ name stems from Search Engine Land’s Periodic Table of SEO. It comes from the realization that there are numerous channels (and sub-channels) under the digital marketing umbrellaRead more
Is your website mobile friendly? If not, your rankings will probably suffer Even for those in the digital marketing industry, it’s not easy to keep up with Google’s frequent algorithm updates. As an agency, we’re constantly asked: why so many updates? What do these updates mean? Will these updates affect me? As of April 21,Read more
It was the middle of December 2014 when I started working with LocalTrifecta Internet Marketing agency. With the weather changing from winter to spring, my 4 months of internship agreement has come to an end in the middle of April 2015. Before joining here, I was a full time student of the MBA program atRead more
One of the great things about the digital marketing industry is that it’s always changing. Flat out – it’s always changing. Google changes its algorithm. Social networks rise and fall. Search behaviour changes. Buying behaviour changes. All this change makes things enjoyable though. How we do things as an agency now is, in some ways,Read more