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In the 21st century, education has become more advanced. You can actually take a course on the other side of the world. Learning is no longer restricted to textbooks and e-learning has taken over. Both students and instructors find online courses appealing. Online studies improve accessibility for those who may not be able to sitRead more

I recently had the opportunity to attend the Neil Patel Advanced Online Content Marketing Summit, 2017. The summit lasted for three days and featured leaders in the tech industry, including speakers from Hubspot, Marketing Profs, Hello Bar, Axe Wellness, Wishpond, Buzzsumo, KISSmetrics, and many more. The summit was packed with loads of useful information andRead more

Social media is a frequently overlooked realm of digital marketing. It tends to be an afterthought in business, with leads and immediate results as a priority. The truth is that your presence on social media is essential in modern marketing. Your social accounts are like your digital business card. They represent what you want toRead more

Everyone is inundated with emails every single day. You get emails from clients, colleagues, superiors, friends and family members. There are emails you read and let’s face it – there are emails you don’t read. Too many companies are barking for your attention and you don’t have attention to spare. Marketers need to understand this.Read more

The internet is filled with every different type of writing you can think of. So how do you make your words stand out? Good copy attracts people, it motivates them and inspires action! It is useful in sales, marketing, educating and even simply entertaining. Without copy, there would be no content on the web. CopyRead more

When you think of Yelp, do you first think of foodies posting restaurant reviews?   Yelp is indeed an important factor for restaurants digital strategies. But overall, Yelp is much more than a website for people to rate their favorite meals. In fact, according to Yelp’s statistics, only 20% of total reviews are for restaurants.Read more

You see them in coffee shops, scattered around the power outlets, working away on a laptop. They’re in hostels, or local diners, networking with everyone around. They work from the sky, on airplane wifi. This unique group of people are unified by one thing, freedom. The rise of technology in the 21st century has expandedRead more

You often hear business owners saying “I want to rank first” for their targeted keywords. That is because on average, 71.33% of searchers click on results shown on the first page. Page two and three get only 5.59% of clicks. And on the first page alone, the top 5 results account for 67.60% of clicks.Read more

The 10,000 Hour Rule to Mastery?   Image Source: LA Times   We’ve all heard about the 10,000 hour rule to mastery in a field. But how long does it take to be good at something? I transitioned into the tech industry a year ago and there seems to be an endless amount of thingsRead more

Google’s business listings first emerged in 2004 under the name “Google Local”. Over the years it has evolved from Google Local, to Google Maps, to Google Places, to Google+ Local and now Google My Business (with perhaps a few more lesser-known names in between). Because Google My Business is so heavily integrated into Google Search,Read more