Recording videos for your brand or company is a great way to expand your reach, and influence a larger audience. It is currently easier than ever to film and post your own high-quality videos, without the help of professionals.
Before you pick up the camera, or even your phone to film, there are a few best practices that you should keep in mind. There are 8 best practices that you can follow to optimize your ability to film and produce videos. You will be well on your way to filming great content in no time!
We did not want to make a post that was boring, so we have attached example images to keep the post light!
Step 1: Avoid Clutter
Step 2: Frame With Distance
Step 3: Use Angles to Your Advantage
Step 4: A Good Set Starts With Stability
Step 5: Watch Your Back...... -ground!
Step 6: Set Up Proper Lighting
Step 7: Think About Timing
Step 8: Be Sure We Can Hear You With Proper Sound!
There is nothing worse than appearing cluttered or disorganized in your videos. You want to convey a positive and clean image to your audience, you don't want to be stumbling around in a pile of junk
* clutter may be exaggerated for learning purposes
Your audience needs to see you, but they don't need to be squinting in order to locate you on the screen. Try not to stand too far away from the camera, or even worse, too close to the camera. A safe distance away makes the viewer feel comfortable like they are interacting with another person, rather than an up-close view of your nose-hairs.
Unless you are filming at an odd angle for effect, try to maintain a frame that rests at eye level with your audience. A flat and level angle will keep your viewer focused on you, and it will not distort the proportions of your body. Your viewer wants to see you, not the ceiling.
Try and stay level to appear in proportion by having the camera around EYE LEVEL.
Filming with a shaky, “home video” style worked well in horror films such as The Blair Witch Project. However, for the everyday vlogger, it is best to keep the camera still at all times. You don't want to distract your viewer with an unsteady hand. Have your camera sit on a still surface, or prop it up on. a tripod.
It is a best practice to keep your background fresh and clean in appearance. Film against a wall, ideally white or lighter in colour. Even if your background is clean, your viewers can easily become distracted by household objects in their field of vision, or scenery when filming outdoors.
First thing's first: Lighting > Camera
Lighting is the most important step in recording videos at home. Shadows and dim lighting can easily ruin a frame. Your viewer should be able to see you clearly, they should not see a poorly lit silhouette of you.
If you are recording videos where you will be listing things or conveying a large amount of information to your viewers, speak slowly. Leave a few seconds in between your content, so that your viewer can process what you have said, or in some cases, so they can write it down.
You will want to test how your voice sounds on camera before you post your video. If you are speaking into a microphone, keep it a reasonable distance away from the camera, to avoid a shrill, squeaking noise.
You want your audience to hear what you have to stay, and you do not want to fade in and out. Stay still and speak as you normally would in a conversation, to avoid sounding too close or too far away from the mic.
Make sure the mic is on please and thank you!
Now that you have read over the best practices for recording videos and posting them, you should be confident in your new abilities and implement what you have learned. Remember, great videos aren't made overnight, and it will take a lot of trial and error before you learn what works well for you and your audience.
If you still need help with videos or are looking for a more comprehensive plan for your business to expand your online reach through video updates or other forms of content creation, give ElementIQ a call at (604) 909-3750! We are a full-service digital marketing agency, and we would be happy to assist you with all of your online marketing goals.