The Intern’s Last Week – Rounak Sardesai

It is a beautiful thing when career and passion come together”
-Author Unknown

On the last day of my internship, I’d like to shed light on some of the things I’ve learned at ElementIQ. This may help some of you understand what you’d learn and work on as an intern at EIQ.

As an intern, I would often find myself working in collaboration with one of my colleagues to help them accomplish a bigger chunk of the campaign. Whether it was helping build a website for one of our biggest clients or auditing existing records of client data, it was all very exciting!

There were also a few times when I found myself taking the lead in certain aspects of the campaign. I was never so much a writer both in terms of skill and will. However, because I was born in the 90’s and grew up in the eon of social media, I could navigate through social platforms with ease. Karmen and Vikram noticed this and assigned to me small tasks to kick-off my involvement on the social media side of things. My interest in social media grew to a point where I am now individually managing two client Facebook profiles which seem to show constant growth in engagement.

Now that I’ve summarized a little bit of the work I was involved in, I’d like to talk about 7 awesome things that the ElementIQ internship has to offer!

All You Need Is ZERO Experience

As an international student who had just graduated, I was in need of a career starter. I came across a Facebook post talking about a digital marketing internship at ElementIQ. The post said that curiosity, enthusiasm and organizational skills were the only things the candidate was required to have (I did not believe this) so I went ahead and applied. With absolutely no experience in marketing or digital marketing, here I am, writing about my four month term!

The Workspace Is AWESOME!

On the day of my interview with the EIQ team, I walked into the Spacekraft co-working space by CMPNY where the EIQ team plays ball. I had one thought in my head “ I want to work here because this space is AWESOME!” This thought still lingers in my head every now and then even after four months because this office is genuinely great. The tall windows allow for ample sunlight and an airy atmosphere prevails in the office. Not to mention the free coffee and ping-pong room that is open to all.

Have You Ever Worked In Your PAJAMAS?

Honestly, I never thought I’d be able to work in my PJs. It may not be a very big positive for people who don’t mind winters, but for someone like me who was born and raised in a city that sees summer all year round, leaving the house for work on a winter morning is a task! I loved the fact that we worked remotely twice a week – not only did I save transit time but I also got to stay warm all day long.

Your Opinion And Ideas Matter!

I realized that my opinion and ideas mattered very early on in my internship. Every brainstorming session (or Pow-Wow as we call it) was a collaborative effort and the outcome was a mutually agreed upon strategy as per the agreement of the team. Every idea that I had in a meeting was heard by others, and I was always given feedback as to why the idea would or would not work.

The Team You Work With Is TALENTED!

At EIQ, each team member has a wide set of skills, if you’re as curious as I am you’ll learn a thing or two from each member. In the past four months, I’ve picked up skills like basic web development and writing from Joseph and Karmen respectively. Vikram has played a huge role in helping me analyze data and work on accurate reporting and strategizing. Sam, our CEO lives an ideal entrepreneurial life and I’ve learned a thing or two about serial entrepreneurship just by shadowing him.

My internship was a success with these guys to help

We Promise A CARING Environment

The best part about the company is that each of its employees cares about not just themselves and the agency but also about their co-workers. There is a good vibe flowing across the room with constant helping hands trying to help you succeed at the task at hand. Moreover, the team understands that each individual has a personal life that affects their professional life. At EIQ, we try our best to accommodate each other’s struggles – whether it is a doctor’s appointment or just a short vacation back home!

We Support Your Progress

When I started with EIQ, all I had in my backpack was a University degree, just like the other 60,000 odd Canadian graduates that year. Sam and the rest of the team helped me study for certifications and take tests offered by Google. I am now a certified professional in Digital Marketing, thanks to the internship program!

Knowledge Is Useless Until You Put It To Use

I meet a lot of people who tell me they’re interested in learning more about a field. I was exactly like them before I started at EIQ. I wanted to learn. However, not too long after I started with EIQ, I realized that merely learning wasn’t enough. If you cannot apply the knowledge you have, it is as good as not having any knowledge in the first place. At EIQ, you learn and apply the things you learn almost immediately, enabling you to understand concepts better and get a sense of responsibility for your actions.

Your CEO Cares About You

In the four months that I’ve spent at EIQ, Sam, our CEO has had multiple one on one conversations with me. Not only has he taken the time to discuss what the company expects out of me, but has also spent a fair amount of time discussing my goals and how the company can help me achieve them. This is what I call being true to the start-up culture.

Work Hard, Play Hard

The EIQ team truly believes in the motto ‘work hard, play hard’, just check us out on Instagram and you’ll know what I’m talking about.
These are some of the reasons why my tenure as an ‘Intern’ at ElementIQ has been great! If you think you’re the kind of person who’d thrive in a company that is AWESOME, apply to our internship program.

How to do Keyword Research 101

After spending the last couple weeks doing keyword research for some of our clients, I’ve decided that now would be a good time to shed some light on how it’s done. Before we look into how its done, it is essential that we understand why it’s done.

“In order to rank for searches and be visible to potential customers, your website must be optimized”

If I had a dollar for every time someone said these words to me, I’d have enough money to make rent this month. However, it clearly doesn’t solve my SEO problems, neither will it answer your questions on Search Engine Optimization. Thus, I’m going to take special efforts to make it crystal clear for you.

To simplify, Keyword Research is the process of discovering key search terms that internet users may be using to search for products or services through the medium of a Search Engine. This is then followed by optimizing your website, to naturally contain these keywords in the text or other forms of content.

How To Do Keyword Research?

Understand The Nature of Your Business:

It goes without saying that knowing your business (or the one you’re handling marketing for) is one of the most important things in any aspect of marketing. If you don’t know your company’s values, products or services, it is a good idea to start off by getting your hands on a catalogue or a similar resource that lets you understand the business.

Once you understand the products or services that the business offers, you’ll be able to categorize the keywords according to product or service type and also be able to figure out which keywords are more relevant than others. Let’s say we have a small online store that sells two products- Bread and Butter. When we try to hunt for keywords to target, we can separate them into two sections (at least) by product type so that it is easier to implement optimization and also track keyword performance.

Focus on Your Buyer Persona:

Buyer personas play a huge roll in keyword searches. If you know the kind of customer you are trying to target, you’re already halfway there. The challenge really is to be able to think like the buyer of your product or service. Let us look at an interesting scenario:

Case Study

One of ElementIQ’s clients, Keating Dental Arts, is a full-service dental lab that caters to dentists across North America. Let’s take a look at a snippet of their website traffic source by keywords.

If you take a look at the image above, the phrase ’emax stain and glaze’ brings 99 visitors to their website. The phrase is quite technical and will probably be used by dentists or people who are in the profession. Since KDA is a dental lab that only caters to dentists and not dental patients, It is a good idea to spend time optimizing for more technical keywords like this one so that it drives more traffic from dentists.

Just like the example above, focusing on industry-specific keywords and how the buyer uses those keywords, most definitely will benefit your process of optimization.

Start With Words Then Move to Phrases:

There are three kinds of keywords that you must consider when trying to optimize your page for both organic and paid searches – Generic Keywords, Broad Match Keywords, Long-Tailed Keywords. You can read more about these types of keywords here. The idea is to jot down words that are most relevant to your business or product/service. Let’s say you are a dentist (or you’re marketing on a dentist’s behalf), the words that you should start your research from would be something similar to these:

  • Dentist
  • Teeth
  • Denture
  • Dentistry

The above list is just an example, your list may look different in comparison to the one above depending on the nature of your business. The idea is to use these words to generate other keywords closely related to them using sophisticated tools.

Once you have this list, it’s time to put some tools to use.

Grab Your Toolkit:

The tool I like using for keyword generation is the built-in Keyword Planner (formerly keyword tool) that Google offers in it’s AdWords platform. The keyword planner looks something like this:

The keyword planner can be accessed by clicking on the tools menu in AdWords. You will need an AdWords account to access this feature. However, you do not need to spend money on ads to avail this feature.

Once you’ve gained access to the keyword planner, its only a few minutes before the magic happens!

We want to work in the ‘Multiply keyword lists together to get new keywords’. The idea is to enter a set of keywords in the List 1 section and another set in List 2 section. Here’s what I’ve entered, just for example sake:

Next, we want to adjust the location settings to our liking. This is important if your business caters to a specific locality. I’m going to set it to Burnaby.

The resultant page will give us a few keywords that are a product of the two lists. It is important to note that NOT all of those keywords are going to be relevant.

Once we have our final list of keywords, we can move to optimizing the pages we like.

Keep Track of the Keywords That You Feel Are Most Important:

Ranking for keywords is always a quality over quantity game. You’d rather rank for the most relevant keywords to your business to get the best possible conversion rate. However, to get the best possible results from keyword research and optimization, it is essential that we track the keywords that seem most relevant to the business and it’s goals. I personally use Ahrefs to accomplish this. I will soon be writing more about Ahrefs to help out with keyword tracking and analysis!

Contact Us

If you have more detailed questions related to Search Engine Optimization, you can leave a comment down below or get in touch with the ElementIQ team here.

How To Kick-Start Your Career In Digital Marketing

Digital Marketing Career

Are you thinking about a career in Digital Marketing?

Let’s face it, you’ve spent the last four odd years of your life struggling through university only to find out that you have ZERO skills that put you in a position to make an impact at a workplace. Moreover, The beautiful ads that say “live like a digital marketing nomad” keep popping up on your Facebook feed and you have no idea how those people make money while traveling around the world.

To make it worse, you keep seeing people posting videos shot in fancy Lamborghinis titled ‘I went from working at McDonald’s to making a 100K a year” and you keep asking yourself just one little question – HOW?

Well, I’m not here to lure you into the idea of making a 100K overnight.

If you’re still reading, I’m going to help you give your digital marketing career a kickstart so that some day with the right amount of hard work and application of knowledge, you make sufficient successful leaps in your life.

What Do Digital Marketing Experts Do?

Let’s start with understanding what a digital marketer does. A Digital Marketer is responsible for developing, implementing and managing online marketing campaigns. These campaigns promote a company and its products and services.

He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads. You can learn more about the Digital Marketing career here.

Now that we know what a digital marketer’s profession looks like, lets see how we can prep to jump into the career.

Remember, it’s a lifestyle not a JOB.

Are you a reliable self-starter looking to kickstart your digital marketing career?

It is important to understand that to be a successful marketer, you need tons of good ideas and inspiration. It may seem like ideas are easy to fabricate but in reality, having the right ideas for the right brand or product at the right time (whilst not breaking the bank) can be extremely difficult (but not impossible of-course).

As an aspiring digital marketer, it is essential that your lifestyle facilitates the natural growth of ideas in your mind. Six of the best ways to do so (in my humble opinion) are:

1. Make Time For Social Media

Start following the top digital marketers out there. If you’re in the North American market, you should definitely follow people like Neil Patel and Kevin Payne who post at least 5 noteworthy blogs a day. These resources will be extremely helpful in understanding the scope of the profession in depth.

You can also follow people like me, who re-tweet posts by people mentioned above as well as contribute to their own ideas once in a while. Also, find marketing agencies around you and follow their social handles to gain some agency insights (follow ElementIQ on Instagram). I was personally not active on Twitter until I jumped into the field of Digital Marketing.

My Facebook and Twitter profiles would look very similar before I learned the hard way that Twitter is NOT for personal interaction. I have now come to an understanding that it is an amalgamation of Facebook and LinkedIn which lets you connect and build relationships with people who you look up to. This makes it an ideal lead generation and networking tool.

2. Follow Brands With Great Marketing Strategies

While some brands have digital marketing agencies that take care of their online presence for them, many brands have an in-house team that works behind the scenes and delivers appealing content.

It is a great idea to follow these brands on different social media platforms. Some of the brands that I follow are Mercedes-Benz Canada, Apple, Adidas, Nike, Mini, Chevrolet, and Sony. Brands like Dollar Beard Club (Check out the founder interview) and Mini (their North American launch strategy is noteworthy) have inspirational start-up and expansion marketing strategies. Great case studies to dive into as an aspiring marketer. It does not matter if your list looks a little different from mine. What matters is to be able to put yourself in the shoes of bigger brands and help yourself prepare for impactful roles in the industry.

3. Stay Organized

Like any other career, marketing requires you to be organized. Especially if you aspire to work in an agency setting. You may not be the kind that wakes up in the morning and makes their bed (I’m not either) but you will need to get into the habit of carrying a pen and diary for notes (or a digital notepad like Evernote). Managing your time appropriately and prioritizing important tasks is something you will learn eventually as long as you put in efforts to stay organized.

As simple as these things may seem, in reality, they can be the TOUGHEST to overcome. Especially when you find yourself downloading many files and images a day, managing multiple tasks for multiple campaigns, and working on various projects with different timelines. Organizing your tasks will do wonders for you in the industry. If you have a friend that is good at this, get help from them. The ElementIQ team has Sam and Joseph to look up to in terms of organized living!

4. Know The Tools Of The Trade.

As someone who aspires to be a digital marketing professional, it is a good idea to start off by learning about various tools that are used in the industry. If you know your tools well, you don’t have to spend time familiarizing yourself with them when you finally land your dream job. Instead, you can get to using these tools right away and get things done!

I understand that some tools are more technical than others and it may take less or more time to understand their optimal usage depending on your technical abilities. Thus, I have shortlisted some tools that most people will have no problems understanding, irrespective of their technical aptitude and prior knowledge.

These tools and applications are not necessarily (directly) used in formulating or analyzing a campaign but are used to carry out daily tasks like communicating, designing and planning.

Slack:

If you’ve not checked out slack yet, it’s time you do! Slack is the ultimate team collaboration tool your team will ever need. It provides a neat and user-friendly communication space not only for direct messaging but also group messaging.

What is great about this tool is its ability to allow third-party application integrations. You can seamlessly send documents to your colleagues whether they are on your computer or on third-party apps like Quip and Google Docs. If you’re on the go, Slack is availableinn the App Store for both iPhones and Android phones.

If all this doesn’t convince you, let me tell you that the free version of slack is so efficient and offers so much that most agencies haven’t felt the need to upgrade to the full version yet.

Quip:

As someone who uses a Mac, I absolutely dislike the capabilities of collaboration that Microsoft Office boasts about. Be it the lack of cross-platform abilities or the ugly user interface, Microsoft Office is just not an option for the beautiful documents I strive to create at work.

Thus, Quip!

Quip is an amazing cloud-based document creation platform that makes collaboration easier than ever before. Also, it integrates seamlessly with slack making things even better! Zero redundancy, seamless collaboration and a price of 0$ is what gives Quip the EIQ approval.

Canva:

I had no skills in designing or editing pictures before I started working as a digital marketer.

Canva is what changed the game. Canva is an online tool that allows you to edit photos and images without having prior Photoshop or designing experience. I highly recommend playing around with it and watching some YouTube tutorials.

Once you get a hang of these tools, it might me time to dive into some technical tools like MailChimp, Moz, Google Analytics, Google AdWords etc. The ideal way to master these tools would be to either watch YouTube tutorials, read books (A good starter book: SEO For Dummies), complete the respective certifications or to get your hands on to some free trials and play around!

5. Get Certified

There are two very specific reasons as to why I would recommend being a Certified Professional in whatever career you choose.

The first reason is that certifications tend to keep you updated and never let you stay out of touch. Most certifications come with an expiry date and you must re-take the test before it expires. Obviously, this means that you re-iterate the salient topics and get new updates along the way.

The second reason is more résumé focused. Your résumé might list a few digital marketing skills but the only way to prove to an HR rep that you deserve and interview, is by backing those skills up with a certification (a relevant portfolio helps too).

I’ve listed some of the certifications that I felt were most helpful to me. I will be writing more in detail about each of them in a different post (comment down below if you’d like me to write on a specific topic).

Communications Certification:

As a digital marketing professional, communication is unquestionably key. There are very few aspects of digital marketing in which communication does not play a major role.

If you’re trying to get into the Social Media Management side of marketing, communication is of utmost importance. I can vouch for the fact that it is not difficult to improve your communication and grammatical abilities since English is not my first language and I’ve managed to exponentially improve my communication skills over time. I spent hours reading books and watching movies to improve my linguistic abilities as a child and I still continue to do so.

My university accredited certifications in communication and English language testing have helped employers understand that I have the skills required to communicate effectively to an audience that I intend to market products or services to.

Google Analytics Certification:

I learned very early in my internship that it is absolutely pointless to present ideas without data to back them up. The most effective way to present ideas for a campaign was to analyze data from similar campaigns or similar companies/products and use this data to back my idea.

All of this came into picture once I got my hands on to the Google Analytics platform. The Google Analytics certification is a short 2 step certification ranging about three to four hours each, which allows you to understand the data that flows behind marketing campaigns. It is absolutely worth the effort and it doesn’t cost a penny!

Google Adwords Certification:

Although online advertising is a nexus in itself, it is essential as a marketer that we understand the basics of how advertising on the internet works irrespective of whether you want to specialize in PPC management or not. Google AdWords is Google’s advertising platform. Bing has a similar platform.

To be AdWords certified, you must complete the AdWords fundamental exam and complement it with either one of five specialization exams (Search Advertising, Display Advertising, Video Advertising, Mobile Advertising, Shopping Advertising). It takes about 3 hours to prepare for each exam and they are all free.

I would also recommend following Google Adwords on twitter for quick updates on the platform and upcoming changes, just to stay in constant touch with one of the most important advertising platforms out there.

Hubspot Inbound Marketing:

Digital Marketing works on the principles of Inbound Marketing. If you haven’t already understood the concepts of inbound marketing and how it differs from outbound or traditional marketing, I would recommended starting by watching this video on YouTube. The HubSpot Inbound Certification is the best way (by far) to understand what digital marketing really is and how it works. Also, just like the Google Academy courses, this course is available free of cost at HubSpot Academy.

6. Find an Internship

Once you’ve got a fair idea of these skills, it is actually time to jump into the industry. What better way to start than an internship with EIQ! Find out more about the ElementIQ internship program here.

The Intern’s First Week – Rounak Sardesai

Exordium

“There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.”

-Nelson Mandela

I was a sales and marketing professional with a degree in computer science before I came across the ElementIQ Internship program. Having a stable job which was paying the bills comfortably was not something I thought I’d complain about, but this thought was soon changed.

Have you ever skimmed through your résumé and felt like you really want to see something meaningful on there? Well, I did!

The moment I realized that I was not doing something that I really wanted to do, I opened my eyes to the opportunities that were out in the market. Whilst scrolling through my Facebook, I came across an advertisement for the ElQ internship. Although I was well aware of what traditional marketing was, I had no clue what digital marketing was.

Thus, the first step to my application was a google search titled “what is digital marketing” and “what does digital marketing include.” I realized that I had immense potential in this field because I had had some sales experience and I was computer savvy.

I shot out my résumé to EIQ and within the next 24 hours, I knew what to do next. Ramesh replied to my application promptly and asked me to complete two tasks before a probable interview – An inbound certification from HubSpot and an English grammar test. To be honest, I thought this was the most relevant pre-interview checklist I’ve come across.

The next step in my application process was a face to face to interview with Ramesh and Vikram at the Spacekraft office (a co-working shared space that reflects the start-up essence) in Burnaby. Suited up, I met with the two EIQ employees who were extremely welcoming and easy-going.

The interview was set up in the spacecraft lounge that turned it into a constructive conversation rather than a formal interview. The questions I was asked were very relevant to the job and were well aligned with the expectations mentioned in their advertisement. The interview that went on for just over an hour, was one of the most productive conversations I’d had in context to a job.

Next, I met with Sam a few days after the initial interview and we discussed what he expected from his employees and gave me a brief introduction of what EIQ believes in as a team. Sam came across to me as a person who motivates his team and wants his employees to grow with the team.

This was exactly what I was looking for in my life – to be a part of a motivated team where my opinion is valued and new ideas are a result of constructive conversation with fun being the by-product. I must admit, the Spacekraft office was also a catalyst to my affirmative decision once I was offered the position a week later. Allow me take you through the journey of my first week of work at ElementIQ.

The Pilot (Day O):

Are you a reliable self-starter looking to kickstart your digital marketing career?

As soon as I accepted the offer, I was asked to come in for an onboarding meeting with Vikram. On a beautiful Thursday morning, I walked into the Spacekraft office in Burnaby and had the same expressions Harry Potter did on his first visit to Hogwarts. I knew there was so much I was going to learn and so much I was going to be good at. I may sound presumptuous when I say that I knew I was going to be good at so many things, but here’s why I am not:

“Surround yourself with people that reflect who you want to be and how you want to feel, energies are contagious.”

-Rachel Wolchin

My confidence came from a vibe, a vibe I got from my welcoming colleagues and the people I was surrounded with.

We went over a variety of tools and software I would need over time at EIQ to successfully carry out daily tasks. Some of the tools were as simple as an email account and an instant messenger and some were more detailed like Teamwork, Quip and Slack. Have you ever watched the detail in which the Quartermaster (Q) describes his exhibits to James Bond? Vikram was as passionate as Q in this scenario – you could tell that he was passionate about his operation space.

Following the tools of the trade were the tricks of the trade – Vikram went over some of the essentials of digital marketing concepts with me. Some of these concepts were The Marketing Funnel, Buyer Personas and Social Media Channels. What I appreciate most about this session was the fact that it was assumed that I was fresh to the field and all information was delivered without the need of a prerequisite.

(It was like enrolling in Comp Sci 404 at Uni without completing the pre-requisites and finding out the instructor is going to recap Comp Sci 304,204 and 104 again. Instructor goals!!)

The session had an open-ended activity to it which included me trying to market one of my favorite brands. All in all, my orientation day made me realize (for the first time) that following your passion could not go wrong!

The One With The First Huddle (Day 1):

The following Tuesday after my orientation was my first official day with the EIQ team. I was welcomed by the team and the day started with a morning huddle. This was the first time I was going to be a part of the huddle and I was curious to know what it was all about.

What Makes An Effective Daily Huddle?

  1. Blockers: Any blockers that may be a hindrance to any tasks that have been assigned
  2. Daily Tasks: Any tasks that may need attention or discussion
  3. Chatter: Any mention-worth items from client tasks
  4. Share Something: Each day one person shares something interesting, usually motivational or influential

As someone who tries hard to be organized in life (with little or no success), the huddle seemed like a very important part of my day.

The huddle was followed by a walkthrough of our clients and Vikram walked me through each client’s case thoroughly. I understood that each client was different and each case was interesting in its own way.

Although we had already touched base on some of the tools that I was going to need during my tenure as a digital marketer, Vikram took the effort to thoroughly walk me through each of the tools starting with TeamWork (a project management and task manager with collaborative capabilities). This was followed by Quip (a modern replacement of docs with uber-collaborative functionality and integration capabilities) and Slack walkthroughs.

The walkthroughs were followed by realistic activities that directly aligned with our line of work and enabled me to communicate with the team easily and manage my tasks to perfection (just what a true procrastinator needs in life).

The day went by so quick that it almost felt like an elementary school field trip. At the end of it, I was full of things I had newly learnt – my body relaxed and my mind tired enough to let me sleep like a baby.

The One With The Reports (Day 2):

I was the kind of student that went off to a library every time I needed to get some serious work done. I always thought that I wasn’t able to get work done at home because it wasn’t the right environment. This was proven wrong on my second day at EIQ.

My second day at work was another first-timer. The EIQ team works from the Spacekraft office three times a week (Monday, Tuesday and Thursday) and remotely twice a week (Wednesday and Friday) so my second working day was going to be the first time that I would be remotely connected with the rest of the team. To my surprise, it was as smooth as a face-to-face meeting with great coordination and pre-assigned tasks.

“Choose a job you love, and you’ll never have to work another day in life”

-Confucius

The challenge I faced was a different one. Whilst I was in school, mathematics and statistics was something I absolutely dreaded and my second working day at EIQ was meant to introduce me to analytics and reporting which can be broadly categorized as a result of statistics. Vikram introduced me to a software unlike any other called NinjaCat that is used in the marketing world to analyze the real-time ROI situation for a particular business.

As and how I got used to navigating around the software through the day, I realized that I was now dealing with real data, real numbers, and real situations. As unnatural as it may sound, real-world problems are what make our lives interesting! The moment I started to understand that my analysis or reports would make a difference to a business and its marketing strategies, the hidden mathematician within me rose out of the grave.

The day can be summed up into three great sessions where I learned a lot about Facebook Advertising, Google Analytics, and Reporting.

The One With The Norman Doors (Day 3):

The next day back at the office started off with some reporting tasks I had been assigned the previous day. I worked on these analytical puzzles like a child trying to find the right way to join two Lego blocks and I absolutely loved the challenge! By the time I had finished my task in hand, it was almost time for the most awaited activity of the day – a UX/UI walkthrough session with Joseph.

As a computer science student, I had a fair idea of the importance of ease of access or ease of use of a particular object. However, what I didn’t know was how often we come across bad designs and how they are introduced to us. Joseph had a great flow to his session. In fact, an exemplary one. One of the key takeaways from this session was the Norman Doors anomaly. Joseph set up a presentation explaining how bad doors are a part of our lives and how we have to face awkward situations trying to overcome the push and pull battle! As simple as this may seem, it was the start to a great insight on User Interface and User Experience Design.

This session was followed by some reading to be done on UX/UI and taking a look at the resources shared by Joseph. Following the session was the weekly meeting that the EIQ team assembles for every Thursday. This meeting was a more elaborate meeting in comparison to the daily huddle. The weekly team meet can be divided broadly into the following:

Weekly Meeting Composition:

  1. Wins: Mention worthy achievements
  2. Numbers: Numerical representation of our performance
  3. Deep dive: Topics that need to be discussed in depth
  4. Tasks and Challenges: Follow-up tasks in line with discussion

With the end of the weekly team meet, an eventful Thursday had come to an end.

The One About This Blog (Day 4):

My fourth day at EIQ was not only my second remote working day but also a Friday. FRIYAAY! The tasks I had for the morning were read a little bit about our clients. I got to know what our clients do in terms of business and what their business goals are. This study was followed by a short analysis of what these clients do, again using google analytics and NinjaCat.

The highlight of the day was a session on content writing with Karmen. Her session on writing for the web included multiple examples of good and bad writing. She made me understand that writing for a crowd is just like trying to read their minds. It is important to read their thoughts and cater to the needs of that crowd.

A brief part of the session also included information on structure, images, formatting and other such neglected factors. Some of the resources that she shared helped me in writing this post.

Well, with the week coming to an end, I had just one task to complete before I could sip onto the madness of the weekend – updating the notes for our daily huddle for Monday morning.

The One With WordPress (Day 5):

My fifth day at EIQ was a Monday. This was also my first Monday as a part of the team. Honestly, the best part of this day was just after I woke up and realized that I did not have the Monday Blues. I guess that is how it feels to work a job you really like. My Monday was a busy one, and what I had most to look forward to was a Web Development session with Lincoln and a Local Search Optimization session with Vikram.  

The morning started off with some pending tasks from before the weekend. Just after lunch, Vikram and I got together for a short session on how Local SEO is carried out. The session was a great add-on to the other sessions I’d had with him as they were like joining different pieces of a puzzle.

After my first session, it was now time for a Web Dev walkthrough with Lincoln. This was the most technical session as yet and gave insights on how websites are developed, how they are themed and what goes into making an effective web page. Lincoln also walked me through some of the applications that would come in handy when wanting to create an effective website or landing page. This session definitely gave me a thorough introduction to Web Development.

This was the end of not just a great Monday, but also a fantastic first week at ElementIQ!