7 Benefits Of A Co-Working Space

social lunch

Wave goodbye to cramped office spaces and claustrophobic cubicles. The traditional workspace is becoming an outdated thing of the past.

There’s a new player in the game and it’s a glamorous, new alternative to what used to be the standard “office.”

Bean bag chairs and hammocks replace the traditional lunch room. You can write on the walls in your next board meeting as you drift in and out of the shared desks, or switch to standing desks during the work day.

Co-working spaces are taking over the classic office archetype. They infuse life and youth into a rigid construction of the past.

Everyone in your company can benefit from the many unique aspects of a shared space environment.

1) Join A Community And Get Collaborative

The nature and layout of most co-working spaces naturally promote a highly social atmosphere.

Several different specialists from any number of fields fill the workplace.

This means you have immediate access to a variety of talented professionals working around you.

You have an unmatched opportunity to expand and collaborate within your network. This leads to faster, more effective, and successful work.

The benefits of such a dynamic setup are entirely unique to co-working spaces. Make time to get to know the people within your workspace!

2) Increased Freedom

Your shared space may have the general 9-5 administrative hours. However, you don’t need to be in the office during the stated times.

Most co-working spaces allow their clients access to come in and out freely. You may need a special access key or certain permissions, however, these are normally discussed when you join the space.

This means that you can show up to work at 2 pm and start your day if that’s what is most convenient for you. Co-working spaces make it easy to work within the hours that fit your schedule.

You have a higher level of mobility in a shared space. You also have increased freedom in the sense that you do not have to worry about long and intricate office leases.

If you are new to an office setting and do not want to commit to a year’s worth of rent in a traditional workspace, a co-working space is an ideal solution.

Rental plans can be month to month which makes it easy to accommodate professionals with all kinds of budgets and schedules.

3) Opportunity For Entrepreneurs And Startups

Co-working spaces are an exceptional place to start if you are a smaller sized company, working as a freelancer or an entrepreneur. You may not need the space of an entire office if you are working alone.

You’ll be immediately connected with a like-minded group of people, with resources that you may not have had while working on your own.

If you are a freelance worker or solo founder of your company, you can still enjoy the social aspects of coming to work every day. When you are working alone or out of your house, it can be easy to get distracted or feel lonely.

In a shared space, you have no need to worry about feelings of isolation. If there are days where you need a more secluded office space, many co-working companies have private rooms available for booking as well.

4) Shared Resources

With co-working spaces, there is no need to worry about the more minute details of running your office. Everyday necessities like coffee, printers, projectors, monitors, scanners, composting and general cleaning are included when you join the space.

You will also not be in need of administrative staff as there is usually a talented manager or administrative assistant to manage the front desk of the co-working space.

You’ll have the motivation and resources to pursue your goals with a more communal and inspiring atmosphere.

5) Get Things Done

There’s no need to worry about getting distracted or daydreaming. You may think that a shared workplace would be loud or make it difficult to focus on your work. Yet, it is the complete opposite.

It can be very motivational to look around and watch other professionals hard at work. In a co-working space, everyone is focused on getting their work done.

Your productivity, as a result, will go up in these inspiring environments. It gives you the incentive to keep up and maintain a nose to the grindstone work ethic for the duration of your day.

It can be incredibly helpful when you feel part of a productive office space. You can sit back and really focus on getting work done, as your peers do the same.

6) Get Involved In Clubs Or Extracurricular Activities

Many co-working spaces actively promote a sense of community and belonging for all of their members.

There are plenty of chances to mingle and network in group meetings and events.

There are often clubs to join and office events that you may not have the chance to partake in while working alone.

You get to feel like a part of a team, even if they are not co-workers within your company.

Whether it’s an outdoor BBQ or a meet and greet social, you can’t ignore the collaborative aspect of coworking. It seeks to improve the well-being of its members and promote a sense of interconnectedness.

7) Optimal Locations

Co-working spaces are a relatively new concept and have only really started becoming prominent in recent years. They are quickly taking hold however and are appealing for their dynamic, liberating nature.

Old office spaces become a thing of the past with the progressive style of working that shared spaces promote.

They are cost-effective and allow for a large group of people from vastly different sectors and backgrounds, to collaborate and learn from each other.

The open concept offices inspire, rather than confine their occupants. Many shared space offices are popping up in urban, city areas, where there is a high demand for office space.

Entrepreneurs, freelancers and small businesses have the opportunity to work in city centers rather than from home.

CMPNY for example, a co-working space in BC, Canada, actively cultivates a progressive atmosphere within its two central locations in Burnaby and Coquitlam.

It gives people from all over the world the opportunity to work in the heart of the city.

See For Yourself

Co-working spaces introduce a completely new and innovative way of working. They are perfect for freelance workers, consultants, small businesses, startups, and entrepreneurs.

They are often situated in desirable, high-traffic, urban areas, and allow smaller companies a central location base

Occupants gain all aspects of a traditional office space, with the added benefit of a modern, liberating take on the traditional setup.

Let us know what you think about co-working spaces. Share your experiences in the comments below.

Best Practices For Recording Videos With Or Without Professional Equipment

film set and green screen

Recording videos for your brand or company is a great way to expand your reach, and influence a larger audience. It is currently easier than ever to film and post your own high-quality videos, without the help of professionals.

Before you pick up the camera, or even your phone to film, there are a few best practices that you should keep in mind. There are 8 best practices that you can follow to optimize your ability to film and produce videos. You will be well on your way to filming great content in no time!

We did not want to make a post that was boring, so we have attached example images to keep the post light!

To Take Record High-Quality Videos, Follow These Steps:

Step 1: Avoid Clutter

Step 2: Frame With Distance

Step 3: Use Angles to Your Advantage

Step 4: A Good Set Starts With Stability

Step 5: Watch Your Back…… -ground!

Step 6: Set Up Proper Lighting

Step 7: Think About Timing

Step 8: Be Sure We Can Hear You With Proper Sound!

Before You Film: Find A Space That Is:

  • Noise Free!
    • Do not be afraid to let people in your surroundings know that you are about to record a video so they will know not to be too loud!
  • a place that you can consistently use to record videos, this way you will be able to have videos looking consistent throughout
  • Make sure that there’s nobody else in the shot unless they are part of the video

Step 1: Avoid Clutter

There is nothing worse than appearing cluttered or disorganized in your videos. You want to convey a positive and clean image to your audience, you don’t want to be stumbling around in a pile of junk

    • When you are filming, be sure to have a clean and uncluttered workspace.
    • If you have props in the video, keep them neatly laid out and organized.
    • This keeps the focus on you!

* clutter may be exaggerated for learning purposes

Step 2: Distance

Your audience needs to see you, but they don’t need to be squinting in order to locate you on the screen. Try not to stand too far away from the camera, or even worse, too close to the camera. A safe distance away makes the viewer feel comfortable like they are interacting with another person, rather than an up-close view of your nose-hairs.

  • Be aware of the distance between you and the camera. If you are too far away, you will appear smaller and viewers could get distracted by the background.
  • With that said, avoid filming with the camera too close to your face.
  • Just right! You want to be a medium distance away from the camera, as you see below.

Step 3: Angles

Unless you are filming at an odd angle for effect, try to maintain a frame that rests at eye level with your audience. A flat and level angle will keep your viewer focused on you, and it will not distort the proportions of your body. Your viewer wants to see you, not the ceiling.

  • Do not film from extreme angles. You want the camera to be level or slightly above and in front of you.
  • When you film from high above, it will make your head look larger.
  • When you film from below, your body will appear larger.

Try and stay level to appear in proportion by having the camera around EYE LEVEL.

  • Not too high! Not too low!

Step 4: Stability

Filming with a shaky, “home video” style worked well in horror films such as The Blair Witch Project. However, for the everyday vlogger, it is best to keep the camera still at all times. You don’t want to distract your viewer with an unsteady hand. Have your camera sit on a still surface, or prop it up on. a tripod.

  • You may want to invest in smartphone tripods. Keep in mind, you get what you pay for, so most of the time quality does come at a cost.
  • You want the camera to stay still and in place for the entire film. Eyes are trained to follow even the slightest movement, so any tilting or shaking will distract a viewer. It will also distort the shot.

Step 5: Background

It is a best practice to keep your background fresh and clean in appearance. Film against a wall, ideally white or lighter in colour. Even if your background is clean, your viewers can easily become distracted by household objects in their field of vision, or scenery when filming outdoors.

  • When filming, make sure your background is not too distracting.
  • Pick a spot you can consistently use to establish a consistent brand image. When people think of your videos, you don’t want them to think of a cluttered background.
  • A light, clean, clear background is best.

Step 6: Lighting

First thing’s first: Lighting > Camera

Lighting is the most important step in filming videos at home. Shadows and dim lighting can easily ruin a frame. Your viewer should be able to see you clearly, they should not see a poorly lit silhouette of you.

  • You do not need professional camera to get a professional video quality, you just need to know how light works
  • I know it’s hard to find perfect lighting when you do not own any lighting equipment, so treat this recommendation as a series of flexible principles rather than strict rules
  • To really upgrade the look of the video, buy 2 of these lights
    • LimoStudio Lights Price: $30 USD each
    • Watch the tutorial video here!
      • Video Credits to Think Media TV
      • Skip to the 30second mark to see the effect of the lights!
    • Place them like so
  • Avoid lighting that falls directly on top of you or lighting that is positioned slightly to the side of your face. This causes long and exaggerated shadows to fall on your face.
  • If you want to get affordable lighting equipment, that might be the fastest and easiest way to be sure you always have professional lighting.
  • You do not need a professional camera to get professional video quality

Step 7: Timing With Talking

If you are filming an informative video where you will be listing things or conveying a large amount of information to your viewers, speak slowly. Leave a few seconds in between your content, so that your viewer can process what you have said, or in some cases, so they can write it down.

  • Leave five seconds as a pause at the beginning and end of the video, so it’s easier to cut while editing
  • Pause briefly after if you are listing anything, so you can add any on-screen list in post-production while you speak.
  • Pause briefly after if you are listing anything, so the reader can read an on-screen list as you speak.
  • Pause after long sequences of spoken information, try to make the pauses seem natural as you transition in what you are saying.

Step 8: SOUND CHECK!

You will want to test how your voice sounds on camera before you post your video. If you are speaking into a microphone, keep it a reasonable distance away from the camera, to avoid a shrill, squeaking noise.

You want your audience to hear what you have to stay, and you do not want to fade in and out. Stay still and speak as you normally would in a conversation, to avoid sounding too close or too far away from the mic.

Make sure the mic is on please and thank you!

Lights, Camera, Action!

Now that you have read over the best practices for filming and posting videos, you should be confident in your new abilities and implement what you have learned. Remember, great videos aren’t made overnight, and it will take a lot of trial and error before you learn what works well for you and your audience.

If you still need help with videos or are looking for a more comprehensive plan for your business to expand your online reach through video updates or other forms of content creation, give ElementIQ a call at (604) 909-3750! We are a full-service digital marketing agency, and we would be happy to assist you with all of your online marketing goals.

ElementIQ Internship: Karmen’s First Week

Heading Internship Post

As a recent graduate of English Literature, I had past experience with writing in an academic setting, as well as writing digital content. I was curious, however, about moving into the marketing side of the business I’d only briefly been exposed to previously. This internship with ElementIQ gave me the perfect opportunity to apply my current education and build upon it, with practical work-related experience – to eventually enter the field of digital marketing.

Let’s Get To Work!

I knew that I would have a lot to learn, as most of my colleagues had been practicing in the field for much longer than I had, but you have to start somewhere! Therefore, in early March I left my hometown of White Rock, BC behind and moved to the city to pursue an intern position with ElementIQ. The following are my first impressions and experiences during the first week of my journey.

Are you a reliable self-starter looking to kickstart your digital marketing career?

My First Day:

10am – The team immediately greeted me warmly. Ramesh started off by introducing my training schedule. I was given a tour of Spacekraft, the open concept, co-working space that was our office for three days of the week. The other two days are spent working remotely from home.

10:15 am – 12pm – I got to create my ElementIQ email address and was able to log in to my accounts on Quip, Google Drive, Teamwork and Slack. All of these are different programs that everyone uses to communicate. These programs hold all of the information with regards to clients and projects that the team is working on.

Teamwork is so highly efficient that I learned you would actually log everything you do through it to keep a record of what you need to complete and what’s already been finished. It also tracks the amount of time it takes for you to work on each project. The existing communications between employees helped me learn about the history of the company and how the group interacts.

Order Is Key:

I learned about the schedule that ElementIQ follows:

9:08am – Daily Huddle: Accessed online through Quip/Slack/Hangouts.

Weekly meeting – Thursday’s at 4pm: Here each of the team members shares their wins, numbers (financial) employer feedback, deep dive (20 min) and final thoughts.

Weekly check-in – Every Monday by 10am – We email all of our current clients with updates on what we have completed for them in the past week, as well as what we are currently working on for them. We outline all tasks and communicate with them weekly to keep them updated, and allow time for client feedback. The weekly check-ins are largely related to the 90 day plans that we outline for clients. They’re a way of keeping on track with client expectations. We also have monthly reports, which we aim to have out to clients by the 5th of every month.

12pm – 1pm –  Lunch

1pm – 3:30pm  Ramesh led me through the SEO elements that contribute to an optimal blog post and we met with my subsidy advisor to further discuss my training process as an intern. Everything was highly organized and I made sure to take extensive notes, as the sheer amount of information would be hard to remember on its own.

Apps!

I downloaded multiple app extensions for Google Chrome, and subscribed to Marketing Land, Search Engine Land, Moz Top 10 and the Hubspot blog. We also checked out the DistilledU website and logged in through the company profile. There were a lot of useful instructional videos on these sites and information that I knew I would need to look into further.

3:30pm – 5:00pm –  In the afternoon I was able to put some of what I’d learned into practice at the end of the day when I logged my task schedule into Teamwork. I added all of my homework tasks including writing a bio for the website, writing a blog post on my first week, downloading more apps and following ElementIQ on social media, along with other helpful websites. I also noted that I will need to brush up on NHL legacy…

There was so much to remember on the first day but I was reassured that it would fall into a routine soon enough. I was worried about forgetting something for the following morning so I outlined a basic schedule in my notes for the next day.

Day 2:

I started the day off by observing my first morning huddle. The team went around the table and stated their tasks for the day. We talked about goals for the week and goals for the company. These were my tasks for the day:

9:00 – 9:37EIQ

9:37-9:52First Huddle

9:52- 12:00Client overview with Ramesh

12:00 – 1:00Lunch

1:00 – 3:00Digital Marketing Overview with Ramesh

3:00 – 5:00First week blog, continue to familiarize self with Slack, Quip and Teamwork, read the wiki pages on Slack, classes on DistilledU

On day two I was also able to sit in on a link building discussion and got to learn about backlinks and started a project on title tags.

Day 3 – Work From Home

Today was my first workday away from the office. I actually found that it ran quite smoothly, despite some technical difficulties… for example finding the link to Google Hangouts for the morning huddle. Ramesh was very helpful with this and showed me via his computer screen, how to navigate the Slack page and find the huddle link. He also gave me a thorough outline for my day.

My biggest fear was that I would forget how to do something or do something wrong, and not have someone close by to ask questions, but I was able to communicate easily with Ramesh and my other colleagues over Slack.

I Get By With A Little Help

With efficient messaging, I had a clear plan for my day and went about completing a graph of quick wins for a backlinking project with Caleb. I also was able to search title tag and meta-description formats and proceeded to correct some of the title tags for a client’s blog posts, to better optimize their blog posts for search engines.

To end my day I worked on the social media-sharing calendar for a client with Jackie, adding written content as he edited photos to post for their Facebook page. It was fun being able to research the client and thinking of content to post for them on social media.

Practice Makes Perfect

I also spent time looking over notes that evening because there’s so much information in the first week that it’s easy to fall behind or get confused. I wanted a clear understanding of all the concepts I’d learned that day. It was also terrifying to close my computer tabs that evening. I was worried I wouldn’t know how to navigate back to them!

Day 4 – Back To The Office!

9:00-9:08EIQ

9:08-9:30Huddle

9:30-11:00I worked on title tags for a client website.

11:00- 12:00Digital strategy and introduction to Google Analytics with Ramesh and Jackie. It’s important to have a digital strategy for each company we work with. It helps us stay organized and ensures we meet goals. An intimate knowledge of each client and their customer base is essential, so we use Google Analytics to monitor website statistics and track how content is received.

12:00 – 1:00Pho

1:00 – 2:00I learned about website hosting from Lincoln. He demonstrated how to choose a domain name and how to create a website for a company. I also learned where an IP directs and how to direct it. He showed me why it’s important to run an email separate from your website account incase it ever crashes. He also taught me how to select a static homepage for a website, rather than having the homepage change after each new post.

2:00 – 3:00Edit blog post and new ElementIQ t-shirts!

Lights, Camera, YouTube!

3:00 – 4:00YouTube video run through with Jackie. I got to learn about all the different editing programs that we use for clients who want videos posted. They send us the raw material for the video and we can edit it and post it across social media channels, for optimal exposure.

4:00 – 5:00 – I was able to sit in on my first weekly meeting. The team went over the wins of the week, the important numbers, employer feedback, and the deep dive – where we delve into one specific topic of interest. For this weeks deep dive Sam told the group about his experiences at a summit meeting in California that he attended recently. Top secret stuff. We ended with final thoughts and a team photo for #DigitalAgencyDay on Twitter.

Day 5: Friday! Work From Home

9:00 – EIQ, I added tasks to the huddle documents to discuss during the huddle.

9:08 – Huddle! Via video chat on Google Hangouts

9:30 – 12:00 – Ramesh taught me how to optimize blog posts for clients and I was able to test out what I’d learned by optimizing two blog posts.

1:00 – I made a list of ongoing tasks that I need to complete on a Quip document. This was very helpful, I will be able to stay organized and up to speed as my workload increases over the next few weeks. Teamwork is also where I keep a record of tasks but Quip works well for an easy reference.

2:00 – I subscribed to our ElementIQ YouTube channel and was able to learn a lot from the existing videos posted.

3:00 – 5:00 – Blog edits!

Final Thoughts:

This first week with ElementIQ has taught me more about digital marketing and how to practically implement successful SEO tactics that I’ve ever known previously. Getting to work hands-on with things I’ve only learned about before was an invaluable experience to my overall education. I know that I still have a lot to learn after this week but the team has been really helpful and patient, introducing tasks little by little, each slightly more challenging than the next.