In the 21st century, education has become more advanced. You can actually take a course on the other side of the world. Learning is no longer restricted to textbooks and e-learning has taken over. Both students and instructors find online courses appealing. Online studies improve accessibility for those who may not be able to sit in a classroom.
Why Choose Online Learning?
Distant learning gives instructors a greater reach. They make education accessible to those who may not live near a school. Online courses are exceptionally popular, and they are only improving.
Managing an e-learning business is just like running any other type of company. The success of your online course depends on how well the content of it appeals to your target audience.
You need to gain credibility and trust with your clients. You can do this by building a reputable website with good reviews and ratings. Advertising plays a key role in catching their attention. In this post, we will discuss how you can get started in promoting your own e-learning program. We will focus on how you can promote your services online, and attract an audience that is ready to learn.
Start An Email Marketing Campaign
Email marketing is a great way to keep those interested and updated about your online courses. Gather emails from your subscribers. List building is critical to an effective email marketing campaign.
Be sure that your website has a call-to-action. Let users know that if they want to receive more timely updates on your programs and enrollment, they should subscribe to your email list. You cannot send emails to them without their permission. It’s against the law to use purchased email lists.
When your course is ready to go live, you should send an email to your subscribers. It’s because, as per Cognique, 91% individuals check their inbox routinely. And 74% say that they prefer correspondence through emails.
In your emails, highlight what students will learn from your course along with testimonials of successful students that have taken it in the past. People love user reviews.
Likewise, include a call to action (CTA), where you give them the option to register for your course.
Reach More People Over Social Networks With Paid Advertising
Social media has consistently been a stand-out option for promoting any kind of business. You should definitely use social media networks to promote your online course.
You can easily connect with individuals over Pinterest, LinkedIn, Facebook, Instagram, Twitter and so forth. Setup accounts for your company/institution if you haven’t already and post valuable content that appeals to your target audience. Include a link to your website in your bio so users can learn more if they are interested.
Share content that would incentivize someone to like or follow your page. The very content you create needs to relate to the audience you are trying to attract – students. Create different content buckets that will frame the kinds of content you share on social networks. This means critical updates about your course offerings, eligibility, enrollment, deadlines, and benefits should all be within the content buckets you create.
Furthermore, given that platforms like Facebook prioritize advertising platforms. It’s obviously a main source of revenue for them and they want you to invest money with the benefit of being able to reach people in a targeted manner. You should target a particular group of individuals who you believe will want to register for your course.
Post Frequent Blog Posts
You may be writing articles habitually for your site, but in order to maximize your business, it is best to post on a regular basis. Create a monthly blog post calendar, with topics and titles that are ready to go.
Write content based on keyword research. Get to know what your leads are searching for when they find your course. Try to answer any questions they might have in your blog posts.
You can also write helpful tips for those who are currently enrolled in your e-learning program, or address questions they have in a Q&A blog post. Include a CTA at the end of your blog post, so that users who are interested in your writing and your program can learn more on your website.
Promote Yourself In Conferences
There are many ways to meet other people in your industry. Mingle with others who are interested in online learning. Try to attend summits, conventions and online events whenever possible. You can make valuable connections at these meetings and promote your company as well.
It is a good idea to bring your business card, pamphlets, and infographics about your business. Distribute this information to the individuals who have expressed an interest in your course. Introduce yourself at conventions, you can exchange knowledge with others hosting online courses.
If you meet people who want to register for your program, use a sign-up app to properly gather and archive those who are interested in learning more.
You can use an amazing tool like LeadDigits which can be downloaded easily and synced with a number of Email Marketing Providers (ESPs).
Now that you know the basics about marketing your e-learning program, you can go ahead and get started. Simply follow the above steps and you should have a better idea about how to gather leads and properly market to them.
This is the best way to eventually retain more students in your online courses!
Clara Decker is the marketing manager at CouponsMonk, a deals, and discounts provider company. She is passionate about money saving, investment, and the finance industry. Clara supports non-profit agencies that provide healthcare solutions to handicapped and disabled individuals.