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An Interview With Jason Smith – Co-Founder of Klue

Have you ever wondered how to stay ahead of your competitors, while creating more sales opportunities for your business? Klue, a software platform founded in 2015 from Vancouver, BC lets you do just that.

In an ever-changing technological world, having insight into your competition helps your brand succeed. Whether it is an updated website, a new CRM system or email marketing campaigns – your online presence can make the difference between keeping a client or losing them to the competitor. In the age of inbound, client-focused marketing, the company that makes the buying process easy and seamless for the client gets the sale. 

According to a recent article by BC Technology, “Thirty percent or more of deals are lost directly to a competitor.” Whether they offer better content, more streamlined information or a user-friendly platform, it is absolutely vital in the age of technology to monitor competitors. 

Competitive Intelligence for B2B Companies 

Klue tackles this problem head-on – the software utilizes machine learning to collect, and compile information shared by your competitors online. The platform displays the information collected in easy-to-understand dashboards that provide active tracking on all B2B competitor activity. Klue

Jason Smith is the co-founder of Klue. He and his partner Sarathy Naicker created a solution to a problem most B2B companies have – primarily, “How do I get ahead of the competition?” 

This is the founding idea behind Klue, Smith comments  – “ There were no real solutions that could keep a monitoring eye on all of my competitors. Nor, actually, reduce all of that intel into a manageable set of information for my salespeople. So, we went ahead and built that and ended up with a collection curation distribution system that helps companies understand what’s going on with their competitors.” 

Smith and his partner were able to find a gap in the market; one that would prove incredibly important in the age of technology and corporate monitoring. 

Klue takes a three-pronged approach to market intelligence: 

  1. It tracks competitor activity 
  2. Centralizes the information 
  3. Enables sales with the information they need. 

Never before have we seen a platform that takes abstract information gathered from competitors online and centralizes it to track how your brand and online presence measures up with the competition. This tool provides groundbreaking market intelligence. It utilizes bot and machine learning to filter through web content so your team is always aware of your competitors’ next move. 

The incredibly fast success for Klue saw the company double in size in the past year. The extensive growth for Klue is certainly not the result of overnight success, the team found a pain point in the industry and created an incredibly powerful platform to overcome the problem. 

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A Lesson In Start-Up Success 

Jason Smith, Co-Founder of Klue, is a self-proclaimed “geek” with over 20 years of entrepreneurial experience in start-ups. He was kind enough to share a few tips with the team at ElementIQ and invited us to visit the Klue head office in Vancouver, BC. 

As a young, tech-savvy entrepreneur, Smith is not new to the start-up industry. He and his partner previously founded a successful web development company called Columbus Group, which was acquired by Telus. He currently is also focused on investing with start-up companies both locally and internationally. 

Smith describes his success in marketing and business innovation as a result of his fascination with branding from an early age. “I was always thinking about things from somebody else’s perspective. And that is fundamental to branding and marketing, it’s thinking about how others are gonna perceive your company or person or asset.”

He notes that the key to start-up success is perseverance. “I think that’s one of the core things that you need to succeed is the determination and grit.”(Smith) 

Klue was born out of a problem – the need for transparency in a competitive market. Smith was able to see that gap in the industry. He and his partner worked tirelessly to develop Klue as a platform, once B2B companies saw the inherent value of the product, there was no going back. 

From an investor’s standpoint, Smith notes that the key to success as a startup is the product itself – “The marketing and branding side is secondary to the product and the people and the technology.” Indeed, Klue stands out as a successful startup, due to the solution it provides. At its core, it is a valuable product, with a powerful marketing team to back its success. 

Klue shares profiles of your competitors
Klue gathers competitor updates and swiftly shares them with your sales team

The Future of Klue

Klue was recently named a Gartner Cool Vendor in an article released by Gartener for its success in sales enablement. It is used by millions of companies daily and things are only looking up for the platform. 

In the words of Jason Smith, “we think we’re on to something that a hundred million companies need, and that is providing them with insights around their competitors and their market that, once understood, can help them accelerate their own business.” 

Klue provides a unique answer to the needs of millions of companies worldwide. It gives companies a lens and insight into their competitors’ markets. As Jason Smith mentions “Our mission is to make sure that every company is well equipped with not just the alarm monitoring, but the functions that enable them to accelerate their business by understanding that competition.” 

Indeed, Klue has provided an unmatched solution to help businesses gain insight into their competitors. Klue helps to bring your sales and management teams the confidence they need to navigate and dominate their markets while keeping competitors in check. Click to learn more about Klue today. 

ElementIQ and Klue

At ElementIQ our team aligns with the core values that Klue promotes. Klue helps businesses grow by giving them the tools to stay one step ahead of their competitors. Likewise, at ElementIQ it is our job to enable and empower our marketing clients; so that they can succeed in a modern, competitive, digital world. 

Like Klue, our team has changed the lives of hundreds of small-medium sized business owners. We ensure they are equipped with the latest technology, to help navigate the modern world of marketing. Learn more about what we can do for you by visiting our case studies page. 

Both ElementIQ and Klue value entrepreneurship, knowledge sharing, transparency in business, and technological collaboration. Our team was honored to meet Jason and the staff at Klue. It is always a pleasure to connect, collaborate and share ideas.

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