Medispa marketing online can have an incredible impact on your business. Whether you are a marketing agency or medispa owner looking to elevate your marketing game, we’re sharing our top secrets to help you take your medispa to the digital next level. In this article, you will learn how to increase brand awareness online, retain existing customers and attract new ones with these creative digital marketing ideas.
Get the tools and tactics you need to completely rejuvenate your marketing strategy and in turn, improve the quality and quantity of incoming leads. The phones will be ringing again and you can say goodbye to those slower days at the office once and for all.
1. Upgrade your Website
A fresh new website can have an incredible impact on your medispa. Modern and simple designs can improve your users' online experience and enhance the overall appearance of your brand.
When users are looking for a new medispa nearby, they most likely are searching online initially. Your website is like your virtual storefront and in order to make a good first impression, it needs to really pop and look appealing to interested users.
One key thing to focus on with your website redesign is mobile responsiveness. Over 60% of internet searches are now done on mobile devices. This means that your website needs to be easy to read and navigate from a cell phone. If your website is over 10 years old, chances are, it’s not mobile responsive and it needs a little TLC to truly perform at maximum capacity.
If you do not currently have a website, do not despair, there are plenty of user-friendly website building platforms to help with your digital face-lift - many of which can integrate with e-commerce and online stores such as Shopify as well. Most modern website platforms offer pre-made styles and templates, so you can choose which style best fits the theme of your medispa and get started with website creation or overhaul. Here is a list of easy-to-use website starter options if you are looking for a user-friendly web platform with existing templates to choose from:
- Squarespace - Very simple to use and perfect for those who are looking to create a stylish website with little to no experience. Choose from hundreds of pre-made templates and watch your new website come together before your eyes.
- WordPress - A well-known website platform in the industry with 41% of website owners choosing this platform. WordPress has a reliable reputation and is used by many companies from small businesses to large corporations. WordPress websites are excellent options for those who want to add custom elements, but WordPress also comes with plenty of pre-existing themes that you can choose from to get started.
- Shopify - Shopify is an excellent and fast way to get your business and products online. They have relevant templates for many different sectors, including spas and medispas.
Whether you are starting from scratch or simply freshening up a few of your existing pages, website updates are always an excellent first place to start when it comes to levelling up the marketing of your medispa.
2. Optimize Your Website for SEO
While you are planning your website redesign, there is one lesser-known thing that ultimately has a massive impact on your website's visibility online. The appearance of your website greatly impacts whether or not users stay there and it influences their opinions of your brand, but the content and overall health of your website is what gets them there to start with, and keeps them engaged throughout.
SEO or Search Engine Optimization is essential for any successful website. SEO involves optimizing the content of your website for both users and search engine crawlers in order to get in front of interested people who are searching for your services. Good SEO means your website is much more likely to rank first online for the products and services you offer.
Your website SEO is based on several different ranking factors outlined by Google. These factors are always changing but there are some core things to keep in mind.
- Be sure your website pages are clearly structured with H1, H2 and H3 headings so readers and search engines can understand the structure of the content on your pages.
- Do keyword research and write content using relevant terms based on your business.
- Add a title, image and meta description to each page on your website.
- If you need additional help optimizing for SEO, you can download a website plug-in like Yoast to be sure you are on the right track.
As you update your website it’s a good idea to update its content at the same time. If you are not using important keywords that you want to rank for, it’s best to take some time to focus on your SEO.
3. Explore Local Search Marketing
Local search marketing and SEO optimization run hand in hand. Local search involves adding your business listings to local directories such as Google My Business, Yelp, Yellow Pages and other industry-specific platforms.
Just like SEO, local search aims to get you in front of people who are searching for what your medispa has to offer, but it takes it a step further. Local search engine marketing is based largely on how you rank amongst your local competitors. It is a way to represent your business on a hyper-local level.
Go ahead and test it out, search for “medispas near me” and see what appears in the search results. If you do not see your website ranking, you need to focus on your local search visibility.
The simplest way to level up your local search ranking is to perform a local search audit. Make note of every directory where you are listed online and check to be sure the listings have accurate and up-to-date information about your medispa. At a minimum each local search listing should include:
- Your company name
- The company website
- The companies full address
- A brief description of your services
- Hours of operation
- An email or phone number
- Relevant images of your practice, products and services
- Links to your social media channels
Most local search platforms also allow users to leave public reviews about your business. If you notice bad reviews on some of your listings, understand that this can deeply affect your reputation. Get ahead of the game and ask your happy clients in person to leave a review online. You can also send an email blast out after their services to remind them and direct them to where they should leave you reviews.
4. Run Paid Ad Campaigns
Optimizing for SEO and local search both play very important roles in your organic search presence online. Leads will be able to find your medispa naturally when they search for your products and services online.
However, if you are looking to level up your marketing, you should consider running paid ads. There are many different platforms that support ads but the most popular are Google Ads, Bing, Facebook and Instagram ads.
Most ad platforms are very straightforward and will give you step-by-step prompts on how to get started. Be sure to install tracking codes such as Google Analytics, Ads tracking and Facebook Pixel to track the effectiveness of your paid campaigns. Ads are a great way to start generating leads quickly and are very effective when used in conjunction with SEO and local search marketing.
5. Launch Promotions
Whether you are looking to run seasonal campaigns or give exclusive discounts for customer loyalty, promotions are a great way to attract interest in your medispa.
If you are looking for inspiration, the holidays are an excellent time to launch a special promotion and measure its effectiveness. Try a fun giveaway, gift basket, or partner with another local business for a fun collaboration and cross-promotion.
Popular Promotion Ideas:
- Win a gift card
- Free couples treatment
- Holiday gift baskets
- Social media collab
- Free massage or select treatment
- 1 month of discounts
When you are trying to think of a good promotion that would interest your customers, put yourself in their shoes. Ask yourself: ‘who is my target audience?’ and ‘what differentiates our medispa from the competition?’
Once you have settled on a unique promotion that your users will love, you can put it to the test and let y
our clients know. It is best to take a multi-channel approach when it comes to spreading awareness about your promotion. Use your mailing list, social media channels paid ads and website to let your clients know about your offer.
6. Be Present on Social Media
According to a recent article by Hootsuite “44.8% of global internet users used social media to search for brand information.” Users will search your social media channels before making purchase decisions or coming into your medispa.
It is very important to keep your social channels up to date. You should, at the very minimum, be present on the big three: Facebook, Instagram and Twitter. Post frequency varies depending on the platform but as a good starting point, aim to post 3-5 times per week on each social channel.
It can be hard to determine what you should be posting, but if you are just getting started experimentation is key. Share your promotions, services and store information in your social channels. You can also share reviews from clients and photos of staff and equipment used in the medispa. You will want to convey the atmosphere of your clinic and give users a good idea of what it’s like to visit.
7. Make Online Booking Easy for Clients
Lastly, once your clients have decided to book with you, you want to make the process of getting in contact with your clinic as easy as possible, right?
There are many ways to streamline this process but the best thing to do is to use an online booking and scheduling system like the Jane App. Platforms like the Jane App create an easy and centralized way for you as a medispa owner to clearly organize your upcoming client appointments, send clients reminders and important updates. This app also allows clients to quickly and easily update their information and book or cancel appointments as needed. This empowers your clients and keeps them in the loop, so they never miss a visit again.
Contact ElementIQ to Kickstart your Medispa Marketing Plan
This may seem like a lot of information, but when done correctly, these 7 simple tips will have you ranking well ahead of your competition online. Your medispa is so important, but if no one can find it online, you end up simply sitting at the office waiting for the phone to ring.
Whether you have tested these tips out or you are interested in learning more, the team at ElementIQ is always available to help you take your digital marketing to the next level.
We specialize in digital marketing and we have helped many med spas succeed in the industry. Sometimes it’s best to consult the professionals. If you are looking to set up digital marketing channels for your business, we would be happy to work with you in order to help your business thrive. Get noticed online, click to book a consultation with our team of experts.
