internship reflection - compass in hand

I am a firm believer in hands-on-learning so to support my education, I am always searching for experience in the ‘real world’. Over the past four months my marketing internship at ElementIQ has given me just that.

In my ‘Week of Firsts’ blog post, I spoke about the journey I was about to embark on by taking part in ElementIQ’s marketing internship program. What a journey it was!

During my time at ElementIQ I have learned how to create SEO-friendly website content; starting with the ever-important keyword research. I have managed social media content calendars for clients and been taught the ins and outs of email marketing. I even got to delve into the world of account management; something I never thought I would get the opportunity to do as a mere ‘intern’.

But that’s exactly why a marketing internship with ElementIQ is different. Instead of sitting in the background and observing, you are thrown headfirst into client work (after several weeks of training). You know you are supported by the team who are only a Slack message or quick Zoom call away for any questions you might have.

As my internship comes to an end, I’ve enjoyed having the chance to reflect on what I’ve learned over the past four months.

Here are my key takeaways from my remote marketing internship with ElementIQ:

Connecting with your team is important

I must admit, I wasn’t sure if I was cut out for remote working. Especially as someone who learns by watching and enjoys the social aspect of the office environment. However, the team at ElementIQ made sure to stay connected through short daily huddles, weekly meetings and the occasional socially distanced hang out – which included a competitive game of Piñata!

I quickly realized that you can still get a lot out of a remote internship, but you do have to put the time and effort in. Make sure to ask questions when you need to and put yourself forward to learn new things outside of your comfort zone. If you do this, you’ll get a lot from your internship.

Don’t be afraid to get it wrong

Remember that you’re an intern and the reason you’re there is to learn from some of the industry’s best. For the first couple of tasks I was assigned, I was so hung up on the idea that my work might not be good enough that I was nervous to ask for it to be reviewed.

Once you get over this, you actually realize that two brains are better than one. That means that most of the time, it’s beneficial to brainstorm with another team member or have them look over your work before it goes to client review. After all, as an intern you are there to learn and your teammates are there to support you and help you do just that.

You can never stop learning

Diving into the world of digital marketing is something I’ve wanted to do for a long time. I used to get overwhelmed wondering how I would ever get my break in the industry with the little knowledge I had.

After Sam and the team had taken a chance on this keen student fresh from a BrainStation crash course, I realized that this is the perfect industry if you enjoy learning. The only way you can stay on top of digital marketing trends and Google’s ever-changing algorithm (which I learned induces a lot of eye rolls in the industry) is to engage in lifelong learning.

You can do this by reading blogs, such as the ElementIQ one, joining forums, and signing up to insightful newsletters. I even had the opportunity to attend the first virtual MozCon during my internship where I learned a bunch of new tactics that I could share with the team.

Photo by Kimberly Farmer on Unsplash

Your ideas are valued

No matter how insignificant I thought it was, whenever I voiced my opinion on a process it was taken into account. This was something I really appreciated throughout my internship and I enjoyed helping the team improve some processes. It really made me feel as though I had an impact.

I was always treated as a peer and a part of the team. I think this is the most important thing to look for when searching for an internship. It allows you to exercise your critical thinking as well as your creativity and not be afraid to share it with your team.

So you’re thinking of applying?

There are many other aspects that made my internship at ElementIQ such a great time. Weekly dress ups, seeing my content on the world wide web and pressing send on my first email campaign to name a few.

It’s likely that you’re on this page because you’re searching for a marketing internship in Vancouver yourself. If you want to work in a place where you and your learning are supported; I can guarantee ElementIQ is the place for you.

6 Key Real Estate Marketing Tactics Used During COVID-19

While many companies were forced to pivot dramatically during the COVID-19 quarantine, the real estate market in Vancouver, BC remained largely stable. It lulled to a brief pause, before skyrocketing back during phases 2 and 3. In BC, construction was deemed an essential service, and developments continued as planned, despite the province-wide lockdown in the spring. 

With multiple offer situations occurring daily on the market, the lowest mortgage rates in decades, and developers looking to expand throughout Lower Mainland, there is little doubt that the real estate market was able to adapt quickly to the changing times and thrive with effective forms of real estate marketing. 

The Vancouver market has always been a bit of an anomaly, however, there are some interesting channels that agents leveraged to market themselves and their listings during this global pandemic. Let’s dive in and explore some of the key real estate marketing tactics Vancouver professionals used to capture an audience of interested buyers remotely, effectively convincing them to buy homes which they had never set foot in. 

1. Remote Video Tours 

With open houses out of the question and strict social distancing measures in place, the real estate market needed to adapt and cater to a completely online home buying experience. Video real estate marketing was already in use, as several listings included 3D tours before COVID-19 occurred.

During the quarantine, buyers could not go to open houses and sellers were hesitant to show their homes. It became the new standard to include a 3D walkthrough of all listings that were posted during the first phase of the pandemic. 3D rendering software like Matterport created an immersive experience for interested buyers. Sellers with 3D tours had a competitive advantage when buyers were no longer able to visit their listings in person. 

Realtors leveraged 3D tours and remote video software to give buyers a sense of the home, simulating a traditional open house. Buyers were able to make decisions based on these virtual viewings which generated offers on properties, site unseen. 

2. Social Media Marketing 

Realtors and developers also turned heavily to social media channels to not only promote themselves and their personal brands, but also to communicate remotely with prospective clients. During the midst of the pandemic, different firms and independent realtors posted video updates, virtual tours and full photoshoots of homes to their social media channels in order to engage viewers and sell homes remotely. 

Social media strategies helped to build local awareness and established a sense of community and human connection during the quarantine. Social media channels saw a sizable increase in active users in general and realtors were able to use these platforms to place themselves directly in front of their active, interested audiences. 

Paid social media campaigns were and still are excellent resources for realtors. At ElementIQ our team has extensive experience in high-end luxury real estate and developer marketing and one of our recent projects focused on growing clients for a boutique luxury development in Nanaimo, BC. The campaign focused heavily on paid social media marketing campaigns, which in turn fuelled a lengthy list of interested subscribers.

3. Email Marketing 

Email campaigns became a vital part of communication between realtors, clients and pre-sale developments in the Lower Mainland during phase 1 of the pandemic. Websites like Vancouver New Condos continued to email detailed market reports and updates on upcoming local developments available. Emails acted as a constant reminder that the market was still moving forward. Likewise, websites such as REW allow buyers to subscribe to email notifications which let them know as soon as new listings become available within their price range. 

In the case of our development project, our client wanted to gauge interest in their presale condos in order to predict their potential sales. We used an email campaign in order to communicate with interested future buyers and connect those ready to purchase with a sales team. 

Our client saw a 43% increase in leads in just a few short months as a result of tailored email marketing campaigns. 

4. Website Creation 

Most companies that did not have websites prior to COVID-19 jumped to set them up quickly. Realtors and developers were no different and they used websites to convey their brand, listings and message during COVID-19. Some presale developments even utilized simple landing pages to monitor interest and traction, and collect emails from interested prospects.

At ElementIQ, many clients have reached out during COVID-19 with web design projects. We completely transformed the website for a luxury real estate development. The client’s website was not up to the standard of its competitors and the team at ElementIQ helped the client revamp and launch a website that rivalled competitors in the market. There has never been a better time to create your digital presence online as a realtor. 

5. Content and Market Updates 

Monthly market updates kept buyers interested, informed and confident in uncertain times. The Real Estate Board of Greater Vancouver released monthly market reports and blog content updates that kept their audience informed. Many reports mentioned the positive outcomes of the pandemic, including historically low mortgage rates. This spiked interest and buyer confidence in a time of financial uncertainty. 

They communicated the changes caused by COVID-19 and helped to educate buyers and sellers so they could navigate the market in changing times. Despite the drop in inventory, the market was still buzzing as buyers encountered multiple offer situations in the early summer months. Buyers were feeling confident, equipped with knowledge and reassurance from the market reports. 

6. Paid Advertising and Remote Lead Generation 

Pre-sale developments and real estate firms often use a combination of paid advertising as well as signage and traditional marketing in order to spread awareness and generate leads that are interested in buying. With the onset of COVID-19, paid advertising took the lead as an incredible tool for remote lead generation. This highly targeted form of recruitment created awareness in order to generate interested prospects and subscribers. This is an excellent tool moving forward for those looking to generate interest and capture potential buyers online. 

real estate marketing for developers

Contact ElementIQ for Real Estate Marketing

Unfortunately, this global pandemic is not yet over. Despite moving into phase 3 of COVID-19, the numbers are still rising in BC. Moving forward, a second wave is entirely possible and realtors must be ready to adapt their marketing efforts further to thrive in these changing times. Now is an excellent opportunity to look into real estate marketing services for your business. Whether you are an independent realtor, a builder or a developer, the right marketing team can put you in front of your desired local audience using safe, remote and digital marketing tactics. 

Our team of consultants are ready to assist with your marketing goals. We streamline the marketing process, saving you time and money while generating data-driven, tangible results for your company. Real estate marketing tactics are shifting in these changing times and with ElementIQ you can rest assured, you have an entire team to help you succeed. Contact us or call (604)-909-3750 for a complimentary consultation.