What Is HubSpot? A Complete Overview And Why Your Business Needs It (Part 2)

Image credit: Hubspot

In the first half of our comprehensive HubSpot overview, we answered the question "What is HubSpot?" and started to answer the question "Why do I need HubSpot?" Here’s the second half of our exclusive overview of HubSpot.

HubSpot Sales Funnel

To recap, let's go back to the original question again:

What Is HubSpot?

HubSpot is an all-in-one inbound marketing software platform that helps businesses attract website visitors, convert them into leads and turn those leads into paying customers. It uses inbound marketing (Search Engine OptimizationBloggingSocial MediaMarketing Automation and Marketing Analytics) to accomplish that.

So what more can we do with HubSpot?

Optimize For Search Engines

With HubSpot, search engine optimization (SEO) is ingrained in every tool. It’s woven into all of the content tools so you can rest assured you’ve got a guide for making sure your content ranks in search engines and ranks well.

  1. Find keywords with the Keywords tool that have a Rank of under 60 and an Average Monthly Search total of over 100
  2. Create and publish a blog post with one of those keywords
  3. Once published, use the Page Performance tool to optimize your post for best SEO practices

Integrate With Your Customer Relationship Management system (CRM)

Share Your Content Over Social Media

With the Social Inbox, you can take social media management to the next level - without hassle! No more logging into multiple accounts to manage each profile individually. Monitor, publish and report all in one tool. You’ll save time and enhance your social campaigns.

  1. Full interaction history with contacts
  2. Contact information
  3. How influential those contacts are
  4. Ways to converse with them.

Report Progress

Run a marketing campaign without complete reporting and you’ll run into a bunch of problems. You’ll find that knowing where your traffic and leads come from, how your competitors match up to you, and what you should be focusing on is the insight you need to increase your bottom line. The good news? HubSpot has the solution:

  1. Gain Valuable Intelligence On Your Target Audience
  2. Deliver Clear, Concise Results To Your Boss
  3. Focus On The Channels And Offers That Are Working
  4. Discover Your ROI

So Why HubSpot?

Let’s be clear. As wonderful as everything you’ve read sounds, managing HubSpot is no magic bullet. It does take time. That’s why it’s best to get an Internet Marketing Agency to manage your inbound marketing for you. And what we do know is the benefits of HubSpot are clear, some of which are listed below:

As detailed as HubSpot is, and as thorough as this post has been, there are plenty of fine details that make it a leading software tool. Do you and your business a favour by integrating HubSpot into your marketing campaigns. Inbound Marketing Assessments are always a good way to begin so you can see how compatible you are with HubSpot.

What Is HubSpot? A Complete Overview And Why Your Business Needs It (Part 1)

In conversations with clients, more often than not, we’ve been asked: “What is HubSpot? All I hear is HubSpot, HubSpot, HubSpot!” HubSpot is a proven tool for generating leads. It’s fantastic and I’m not just saying that because we’re HubSpot partners. The facts are that it works and as a result, HubSpot’s popularity is rising.

This shouldn’t be a surprise. HubSpot has been around since 2006 propelling their message of why every business should be doing Inbound Marketing. What is Inbound Marketing? It’s the process of getting ordinary people to find your business and turn them into paying customers. Inbound is growing and because of that,

HubSpot is growing...fast.

Here are two reasons why HubSpot is so rapidly growing amongst marketers:

  1. The Need For Stronger ROI. Business owners and managers alike are TIRED of not being able to get a decent ROI on their marketing investment. But before even getting a decent ROI, they want to be able to SEE an ROI and quantify it. The bottom line is: You need cost-effective results!
  2. The Need To Simplify Your Marketing. In the marketing world, there are loads of tools you can use to better manage your day-to-day inbound marketing. You’ve got one tool for analytics, one tool for email marketing, a bunch of design tools for landing pages, thank you pages and calls-to-action. For efficiency’s sake, business owners need something that saves time and simplifies the inbound marketing process.

So What Is HubSpot?

HubSpot is an inbound marketing software platform that helps businesses attract website visitors, convert them into leads and turn those leads into paying customers. It's an all-in-one marketing software that uses inbound marketing (Search Engine Optimization, Blogging, Social Media, Marketing Automation and Marketing Analytics) to accomplish that.

What Can You Do With HubSpot?

Create Content In HubSpot

Great content will convert visitors into leads and send them down the sales funnel. Content is a major piece of inbound marketing and is critical in getting leads further down the sales funnel. But you need the right tools to make that happen and it requires your creative juices to flow. With HubSpot, you can create:

Landing_Pages___HubSpot

  1. Build Your Reputation As A Thought Leader In Your Industry
  2. Rank Higher in Search Engines
  3. Solve Problems Your Customers Have
  4. Drive Traffic To Your Website
  5. Increase Leads and Sales
  6. Decrease Your Cost Of Customer Acquisition

As you can tell, it’s a pretty attractive tool to have.

Convert Your Leads With HubSpot's Unique Tools

So your leads have expressed interest in your business. What do you do next? HubSpot gives you the opportunity to nurture and convert those leads down the sales funnel into qualified leads and customers with marketing automation.

Email___HubSpot

Here’s one unique feature within the Email tool: You can add personalization in the subject or body of the email. HubSpot can take information that the subscriber has given through a form submission and put that into your emails to give them the personal touch your leads will love.