What Is HubSpot? A Complete Overview And Why Your Business Needs It (Part 2)

Image credit: Hubspot

In the first half of our comprehensive HubSpot overview, we answered the question “What is HubSpot?” and started to answer the question “Why do I need HubSpot?” Here’s the second half of our exclusive overview of HubSpot.

HubSpot Sales Funnel

To recap, let’s go back to the original question again:

What Is HubSpot?

HubSpot is an all-in-one inbound marketing software platform that helps businesses attract website visitors, convert them into leads and turn those leads into paying customers. It uses inbound marketing (Search Engine OptimizationBloggingSocial MediaMarketing Automation and Marketing Analytics) to accomplish that.

So what more can we do with HubSpot?

Optimize For Search Engines

With HubSpot, search engine optimization (SEO) is ingrained in every tool. It’s woven into all of the content tools so you can rest assured you’ve got a guide for making sure your content ranks in search engines and ranks well.

  • Page Performance. Discover how each and every page on your website is performing and ranking. This unique HubSpot tool checks if your page has all the critical SEO and conversion rate optimization (CRO) factors like Title tags, Image Alt text, Header tags, Meta description and more. I find this to be a great checklist for basic SEO.
  • Keywords. HubSpot’s Keywords tool allows you to see how your business ranks in search engines for certain keywords. Here’s a great way to use the Keywords tool and other tools to your advantage in 3 easy steps:
  1. Find keywords with the Keywords tool that have a Rank of under 60 and an Average Monthly Search total of over 100
  2. Create and publish a blog post with one of those keywords
  3. Once published, use the Page Performance tool to optimize your post for best SEO practices

Integrate With Your Customer Relationship Management system (CRM)

  • Having your sales and marketing teams aligned and working closely together is extremely important. HubSpot dubs this alignment “Smarketing.” With Salesforce being one of the most popular CRM systems, HubSpot hypes up its ability to integrate with it. In reality, HubSpot can integrate with almost any CRM system. Your marketing team creates the content that will help the sales team close more business. Your sales team needs to provide feedback. With HubSpot and CRM alignment, you’ll be able to create meaningful relationships with customers which means more initial and recurring revenue for your business

Share Your Content Over Social Media

With the Social Inbox, you can take social media management to the next level – without hassle! No more logging into multiple accounts to manage each profile individually. Monitor, publish and report all in one tool. You’ll save time and enhance your social campaigns.

  • Social Media Monitoring. With HubSpot’s Social Media Monitoring screen, you’ll find out more about who is interacting with your business on social networks. Key intelligence items include:
  1. Full interaction history with contacts
  2. Contact information
  3. How influential those contacts are
  4. Ways to converse with them.
  • Social Media Publishing. Here’s your ultimate time-saver: Effortlessly attach and post content to one or multiple of your social media channels. HubSpot has suggested times for posting which is a great aspect of this tool. We use the Social Inbox as our social media management tool and it’s effective and easy.

Report Progress

Run a marketing campaign without complete reporting and you’ll run into a bunch of problems. You’ll find that knowing where your traffic and leads come from, how your competitors match up to you, and what you should be focusing on is the insight you need to increase your bottom line. The good news? HubSpot has the solution:

  • Sources Reports. Want to know exactly where your visitors and leads are coming from? HubSpot’s Sources tool shows which channels are doing well and which ones are not. It provides you with the insight and intelligence that will tell you where you should put more effort into.
  • Competitors. Do you know how your competitors are doing? Want to know what their online presence is like and how you can beat them? The Competitors tool breaks it all down pooling analytical data from a plethora of great resources. With the Marketing Grader, Alexa Traffic Rank, Indexed Pages, Linking Domains, mozRank and much more, you’ll find out how your online presence is and how it matches up to your competitors. Here’s what’s even better: You can track these statistics graphically over time within HubSpot.
  • Closed-Loop Reporting. Being able to work with your sales team seamlessly and find out where your best lead sources are can do wonders for your business. This is what great closed-loop reporting can do. With closed-loop reporting, you’ll be able to find where your customers are coming from. HubSpot centers it’s reporting data around this. Here are some distinct benefits of closed-loop reporting:
  1. Gain Valuable Intelligence On Your Target Audience
  2. Deliver Clear, Concise Results To Your Boss
  3. Focus On The Channels And Offers That Are Working
  4. Discover Your ROI

So Why HubSpot?

Let’s be clear. As wonderful as everything you’ve read sounds, managing HubSpot is no magic bullet. It does take time. That’s why it’s best to get an Internet Marketing Agency to manage your inbound marketing for you. And what we do know is the benefits of HubSpot are clear, some of which are listed below:

  • Consolidate Your Marketing Into One Easy-To-Use Platform
  • Create, Optimize and Promote Content To Turn Your Leads Into Paying Customers
  • Quantify Your ROI With Ease
  • Move Your Leads Down The Sales Funnel
  • Discover What Your Best Lead Sources Are
  • Segment Your Contacts Into Lists To Trigger Targeted Actions Towards Them
  • Get Your Business Found With The Easy Search Engine Page Optimization Tool
  • Amplify Your Brand With The Social Inbox
  • Turn Visitors Into Leads With Custom ‘Smart’ Forms And ‘Smart’ Calls-To-Action

As detailed as HubSpot is, and as thorough as this post has been, there are plenty of fine details that make it a leading software tool. Do you and your business a favour by integrating HubSpot into your marketing campaigns. Inbound Marketing Assessments are always a good way to begin so you can see how compatible you are with HubSpot.

What Is HubSpot? A Complete Overview And Why Your Business Needs It (Part 1)

In conversations with clients, more often than not, we’ve been asked: “What is HubSpot? All I hear is HubSpot, HubSpot, HubSpot!” HubSpot is a proven tool for generating leads. It’s fantastic and I’m not just saying that because we’re HubSpot partners. The facts are that it works and as a result, HubSpot’s popularity is rising.

This shouldn’t be a surprise. HubSpot has been around since 2006 propelling their message of why every business should be doing Inbound Marketing. What is Inbound Marketing? It’s the process of getting ordinary people to find your business and turn them into paying customers. Inbound is growing and because of that,

HubSpot is growing…fast.

Here are two reasons why HubSpot is so rapidly growing amongst marketers:

  1. The Need For Stronger ROI. Business owners and managers alike are TIRED of not being able to get a decent ROI on their marketing investment. But before even getting a decent ROI, they want to be able to SEE an ROI and quantify it. The bottom line is: You need cost-effective results!
  2. The Need To Simplify Your Marketing. In the marketing world, there are loads of tools you can use to better manage your day-to-day inbound marketing. You’ve got one tool for analytics, one tool for email marketing, a bunch of design tools for landing pages, thank you pages and calls-to-action. For efficiency’s sake, business owners need something that saves time and simplifies the inbound marketing process.

So What Is HubSpot?

HubSpot is an inbound marketing software platform that helps businesses attract website visitors, convert them into leads and turn those leads into paying customers. It’s an all-in-one marketing software that uses inbound marketing (Search Engine Optimization, Blogging, Social Media, Marketing Automation and Marketing Analytics) to accomplish that.

What Can You Do With HubSpot?

Create Content In HubSpot

Great content will convert visitors into leads and send them down the sales funnel. Content is a major piece of inbound marketing and is critical in getting leads further down the sales funnel. But you need the right tools to make that happen and it requires your creative juices to flow. With HubSpot, you can create:

Landing_Pages___HubSpot

  • Landing Pages. Great landing pages are critical to inbound marketing success. You need a way to get visitors to opt into what your business has to offer. Valuable offers like ebooks and whitepapers are great pieces of content that can bring a website visitor closer to buying. In converting them from just ordinary visitors to qualified leads with great content offers, you’ll the kinds of leads your business craves for. Create custom landing pages with HubSpot’s landing page tool that includes all the components of a highly converting landing page.
  • A Blog. Everyone talks about content and with HubSpot, you can reap the benefits of the Blogging tool. So how does HubSpot’s Blogging tool help? It allows you to create content easily with the ability to optimize each post for search engines. Not sold on blogging? Here’s a short list of what blogging can do for your business:
  1. Build Your Reputation As A Thought Leader In Your Industry
  2. Rank Higher in Search Engines
  3. Solve Problems Your Customers Have
  4. Drive Traffic To Your Website
  5. Increase Leads and Sales
  6. Decrease Your Cost Of Customer Acquisition

As you can tell, it’s a pretty attractive tool to have.

  • Calls-to-Action (CTA’s). It’s a common best practice to have CTA’s on every page of your website because you want to give someone the ability to convert on any page. And as we know, the end goal for any landing page is for the visitor to fill out the form. The best way to usher them closer to filling that form is with a customized CTA that sends them to a landing page and clearly explains what the offer is. You should also tell them why they should click on it and go to the landing page. With HubSpot, you can use the very easy-to-use CTA builder or create a custom image CTA. You want to make your offers as visually attractive as possible. As you can imagine, this is a critical tool in the HubSpot toolbelt and you ought to take advantage of it.

Convert Your Leads With HubSpot’s Unique Tools

So your leads have expressed interest in your business. What do you do next? HubSpot gives you the opportunity to nurture and convert those leads down the sales funnel into qualified leads and customers with marketing automation.

  • Workflows. There’s no better way to nurture your leads with custom workflows. Trigger post-conversion actions like custom emails and content to move your leads further down the sales funnel and closer to buying.

Email___HubSpot

  • Email. Email Marketing STILL works! Whether you want to reach your customers through a one-off email or an entire email campaign, HubSpot’s Email tool allows you to customize an email that your prospects will love. You have the option to use a HubSpot template or you can create your own email from scratch which means you have the power to communicate what you want to your subscribers in a stylistically attractive way.

Here’s one unique feature within the Email tool: You can add personalization in the subject or body of the email. HubSpot can take information that the subscriber has given through a form submission and put that into your emails to give them the personal touch your leads will love.

  • Forms. We’ve seen countless instances of companies bombarding prospects with questions and requests for information in their contact forms. The facts speak for themselves: Long forms are big turn-offs for any user. HubSpot ‘Smart’ forms allow you to pre-populate fields with previously entered data, fully remove fields that have already been filled out and allow you to ask your prospects the smart questions.

So you’ve got the content creation side of things down pat and can convert and nurture someone down the sales funnel. But do you know how to optimize your content for search engines, promote it through social media and report your inbound progress? Learn all about that in Part 2 of this LocalTrifecta special blog post – click here to go to Part 2!